Daria Lagutaeva
- Senior Lecturer:Faculty of Business and Management / School of Business Administration / Department of Strategic Marketing
- Daria Lagutaeva has been at HSE University since 2012.
Education and Degrees
- 2018
Candidate of Sciences* (PhD)
- 2013
Master's
HSE University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Continuing education / Professional retraining / Internships / Study abroad experience
Summer school
2014, 7-11 July Summer School : “Introduction to Theory and Methods of Social Network Analysis” Summer School, National Research University "Higher School of Economics", Moscow, Russia
Internship
2015, January - to present: Maastricht University, Department of Quantitative Economics, Department of Marketing and Supply Chain Management, PhD candidate.
Cources
01.2015-02.2015 Data Analysis: Limited and Nonmetric Dependent Variables EBS4001, Maastricht University
02.2015-03.2015 Business Analysis, Maastricht University

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2014)
Student Term / Thesis Papers
- Bachelor
I. Martisova «Identification of Factors Affecting Customer Satisfaction on the Example of Yandex. Eda Company». Faculty of Business and Management, 2019
A. Lubnina «Research of the Factors Influencing the Level of Visitors`Satisfaction at the Museum of Contemporary Art «Garage»». Faculty of Business and Management, 2019
D. Ohrimenco «Study of Hotel Satisfaction of Visitors Based on Booking.com`s Online User Reviews». Faculty of Business and Management, 2019
N. Zadoynov «Factors Affecting the Buying Decision of Children's Constructors in Russia». Faculty of Business and Management, 2019
E. Azarkina «The Usage Patterns of Contemporary Marketing Practices in the Banking Sphere». Faculty of Business and Management, 2019
M. Merzlikina «Improvement of the Loyalty Programme of Robert Bosch LLC on the Automotive Aftermarket». Faculty of Business and Management, 2018
A. Khachirova «Factors Forming Customer Loyalty when Buying Toothpaste». Faculty of Business and Management, 2018
V. Starykh «The Influence of Strategic Marketing on the Stock and Currency Market». Faculty of Business and Management, 2018
Y. Ponomarchuk «Development of Communication Strategy of the Company in the Segment of Online Sales of Movie Tickets on the Example of LLC " Kinopoisk"». Faculty of Business and Management, 2018
D. Pozdniakova «Factors Influencing on Customers Loyalty in Cinematography». Faculty of Business and Management, 2018
D. Gorokhova «Factors Influencing on Customers Loyalty in Grocery Retail Market». Faculty of Business and Management, 2018
D. Tsintsadze «Loyalty Programs on the Market of Electronic Payment System (by the Example on Company QIWI)». Faculty of Business and Management, 2018
A. Azanova «Features of the Adolescent Loyalty Formation: an Empirical Study of Factors that Affect the Adolescent Loyalty Formation». Faculty of Business and Management, 2018
A. Matveeva «Factors Building Kid's Loyalty: the Empirical Study of Children's Developmental Center». Faculty of Business and Management, 2017
A. Sergeeva «Kids' Marketing: the Study of the Characteristics of Kid`s loyalty Based on the Example of «Detskiy Mir»». Faculty of Business and Management, 2017
D. Uleev «Upgrading Marketing Activity of Small Enterprise Using the Example of Furniture Factory «Quadro»». Faculty of Business and Management, 2017
K. Semenova «Developing Marketing Strategy Recommendations for a Toy Retailer». Faculty of Business and Management, 2017
M. Cheranev «Factors Affecting Children's and Parent's Loyalty: the Case of Linguistic Camp Bravo». Faculty of Business and Management, 2017
A. Glamazda «Marketing Strategy Improvement on the Organic Food Market». Faculty of Business and Management, 2017
A. Mityaev «Loyalty Programs in the Moscow Eyeglass Optics». Faculty of Business and Management, 2017
I. Evdokimov «Promotion Strategy Development for Franchise of Bread Traditions Company». Faculty of Business and Management, 2017
D. Tsintsadze «Loyalty Programs on the Market of Electronic Payment System (by the Example on Company QIWI)». Faculty of Business and Management, 2017
D. Devyatko «Factors for Children's Loyalty: the Case of Children Camps». Faculty of Business and Management, 2016
P. Sigaev «Development of the Loyalty Program for Card-Line LLC». Faculty of Business and Management, 2016
A. Guberna «Evaluating Efficiency of Loyalty Programs in Russia». Faculty of Business and Management, 2016
Courses (2019/2020)
- Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 1 module)Rus
- Marketing in the international fashion industry (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
- Project Seminar (Master’s programme; Faculty of Business and Management; 2 year, 1 module)Rus
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
- Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; 2 year, 1-4 module)Rus
- Statistical Analysis and Data Visualization in R (Bachelor’s programme; Faculty of Business and Management; 3 year, 4 module)Rus
- Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Rus
- The Use of Artificial Intelligence in Marketing (Master’s programme; Faculty of Business and Management; 2 year, 1, 2 module)Rus
- Past Courses
Courses (2018/2019)
- Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 1 module)Rus
- Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
- Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; 2 year, 1-4 module)Rus
- Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Rus
Courses (2017/2018)
- Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 1 module)Rus
- Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
- Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; 2 year, 1-4 module)Rus
- Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Rus
Courses (2016/2017)
- Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 3 module)Rus
- Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
- Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; 2 year, 1-4 module)Rus
- Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2, 3 module)Rus
Courses (2015/2016)
- Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 3 module)Rus
- Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
- Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; spec. "Стратегический маркетинг"; 2 year, 1-4 module)Rus
- Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2, 3 module)Rus
Courses (2014/2015)
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 1 year, 1, 2 module)Rus
- Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; spec. "Стратегический маркетинг"; 1 year, 1-4 module)Rus
- Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; spec. "Стратегический маркетинг"; 2 year, 1-4 module)Rus
Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; "Стратегический маркетинг", "Маркетинг фирмы"; 1 year, 2, 3 module)Rus
Courses (2013/2014)
Course papers and bachelors' thesis topics
1. Multilevel modeling of price (price function)
2. Willingness to pay measurement
3. Air transport market (B2C)
4. Children's loyalty on the example of a specific market
5. Marketing performance indicators
6. Machine learning application in marketing
7. Artificial intelligence in marketing
Conferences
- 2018
CBIM Academic Conference (Center for Business & Industrial Marketing) (Мадрид). Presentation: Evaluating the robustness of cluster estimation based on marketing practices
- 2016GSOM Emerging Markets Conference-2016 (Санкт-Петербург). Presentation: Marketing practices of Russian companies within the context of financial results
- 2016 Global Marketing Conference at Hong Kong (Гонконг). Presentation: Patterns in Marketing Practices of Russian Companies across four Financial Groups
- 2014XXI Международная научная конференция студентов, аспирантов и молодых ученых «Ломоносов» (Москва). Presentation: Современные маркетинговые практики в России
- Международная научная конференция «Развивающиеся рынки: перспективы развития бизнеса и государства» («GSOM Emerging Markets Conference: Business and Government Perspectives»). (Санкт-Петербург). Presentation: Investigation of contemporary marketing practices: Firm’s financial indicators
- 7-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Research of interrelation between marketing practice and firm’s financial results in Russia
- 2013
6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Современные маркетинговые практики в России
- 2012Детство 2.0: среда и инфраструктура (Москва). Presentation: Исследование детской лояльности в сфере услуг
Publications10
- Book Lagutaeva D., Grigoriev A., Tretyak O. CENTER FOR BUSINESS & INDUSTRIAL MARKETING INTERNATIONAL CONFERENCE / Ed. by W. J. Johnston, J. L. Robledo, M. L. Peña, T. Brashear-Alejandro. Madrid : , 2018.
- Chapter Lagutaeva D., Tretyak O., Grigoriev A. Marketing practices of Russian companies within the context of financial results, in: GSOM EMERGING MARKETS CONFERENCE 2016. St. Petersburg : Graduate School of Management, St. Petersburg State University, 2016. P. 220-223.
- Chapter Grigoriev A., Lagutaeva D., Tretyak O. Patterns in Marketing Practices of Russian Companies across four Financial Groups, in: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management". Hong Cong : , 2016.
- Article Лагутаева Д. А., Третьяк О. А., Григорьев А. Ю. Влияние маркетинговых практик на прибыльность компаний: исследование методом машинного обучения // Российский журнал менеджмента. 2016. Т. 14. № 4. С. 3-20.
- Article Лагутаева Д. А. Возможности применения методологии исследования "Contemporary marketing practices" на российском рынке // Научные труды: Институт народнохозяйственного прогнозирования РАН. 2015. С. 446-457.
- Chapter Лагутаева Д. А. Современные маркетинговые практики в России // В кн.: Современный менеджмент: проблемы, гипотезы, исследования. Вып.6 [Электронный ресурс]: Сборник научных трудов / Сост.: Е. В. Филипская; науч. ред.: И. О. Волкова. М. : Издательский дом НИУ ВШЭ, 2015.
- Article Третьяк О. А., Лагутаева Д. А. Типы маркетинговых практик и финансовые результаты деятельности компаний в России: результаты эмпирического исследования. // Маркетинг и маркетинговые исследования. 2015. № 6. С. 412-425.
- Chapter Лагутаева Д. А. Investigation of contemporary marketing practices: A Modeling Approach // В кн.: GSOM Emerging Markets Conference: Business and Government Perspectives. St. Petersburg : ., 2014. С. 786-794.
- Chapter Lagutaeva D. Исследование взаимосвязи типа маркетинговой практики и финансовых результатов компании в России., in: GSOM Emerging Markets Conference: Business and Government Perspectives. St. Petersburg : ., 2014. P. 786-794. (in press)
- Chapter Лагутаева Д. А. Современные маркетинговые практики в России // В кн.: Ломоносов-2014: Материалы XXI Международной научной конференции студентов, аспирантов и молодых ученых: секция «Маркетинг»; 7-11 апреля; Сборник тезисов. М. : Московский государственный университет им. М.В. Ломоносова, 2014. С. 1-10.
Students of the Faculty of Business and Management Attended an Intensive Course on Business Intelligence
The course on the basics of data analysis from the teachers of Maastricht University, specifically designed for the Master's students of the Faculty of Business and Management and postgraduate students of the Graduate School of Management, was held from November 20 to 24 at the Higher School of Economics.