Daria Lagutaeva

Education and Degrees

• 2018

  Candidate of Sciences* (PhD)

• 2013

  Master's
  Higher School of Economics

Continuing education / Professional retraining / Internships / Study abroad experience

Awards and Accomplishments

Student Term / Thesis Papers

• Bachelor

• M. Merzlikina «Improvement of the Loyalty Programme of Robert Bosch LLC on the Automotive Aftermarket». Faculty of Business and Management, 2018

• A. Khachirova «Factors Forming Customer Loyalty when Buying Toothpaste». Faculty of Business and Management, 2018

• D. Pozdniakova «Factors Influencing on Customers Loyalty in Cinematography». Faculty of Business and Management, 2018

• Y. Ponomarchuk «Development of Communication Strategy of the Company in the Segment of Online Sales of Movie Tickets on the Example of LLC " Kinopoisk"». Faculty of Business and Management, 2018

• A. Azanova «Features of the Adolescent Loyalty Formation: an Empirical Study of Factors that Affect the Adolescent Loyalty Formation». Faculty of Business and Management, 2018

• V. Starykh «The Influence of Strategic Marketing on the Stock and Currency Market». Faculty of Business and Management, 2018

• D. Gorokhova «Factors Influencing on Customers Loyalty in Grocery Retail Market». Faculty of Business and Management, 2018

• D. Tsintsadze «Loyalty Programs on the Market of Electronic Payment System (by the Example on Company QIWI)». Faculty of Business and Management, 2018

• A. Mityaev «Loyalty Programs in the Moscow Eyeglass Optics». Faculty of Business and Management, 2017

• A. Matveeva «Factors Building Kid's Loyalty: the Empirical Study of Children's Developmental Center». Faculty of Business and Management, 2017

• A. Sergeeva «Kids' Marketing: the Study of the Characteristics of Kid`s loyalty Based on the Example of «Detskiy Mir»». Faculty of Business and Management, 2017

• K. Semenova «Developing Marketing Strategy Recommendations for a Toy Retailer». Faculty of Business and Management, 2017

• D. Uleev «Upgrading Marketing Activity of Small Enterprise Using the Example of Furniture Factory «Quadro»». Faculty of Business and Management, 2017

• A. Glamazda «Marketing Strategy Improvement on the Organic Food Market». Faculty of Business and Management, 2017

• I. Evdokimov «Promotion Strategy Development for Franchise of Bread Traditions Company». Faculty of Business and Management, 2017

• D. Tsintsadze «Loyalty Programs on the Market of Electronic Payment System (by the Example on Company QIWI)». Faculty of Business and Management, 2017

• M. Cheranev «Factors Affecting Children's and Parent's Loyalty: the Case of Linguistic Camp Bravo». Faculty of Business and Management, 2017

• D. Devyatko «Factors for Children's Loyalty: the Case of Children Camps». Faculty of Business and Management, 2016

• A. Guberna «Evaluating Efficiency of Loyalty Programs in Russia». Faculty of Business and Management, 2016

• P. Sigaev «Development of the Loyalty Program for Card-Line LLC». Faculty of Business and Management, 2016

Courses (2018/2019)

• Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; programme "Management"; 4 year, 1 module)Rus
• Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; programme "Marketing"; 1 year, 1-4 module)Rus
• Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; programme "Marketing"; 2 year, 1-4 module)Rus
• Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; programme "Marketing"; 1 year, 2-4 module)Rus
• Past Courses

Courses (2017/2018)

• Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; programme "Management"; 4 year, 1 module)Rus
• Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; programme "Marketing"; 1 year, 1-4 module)Rus
• Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; programme "Marketing"; 2 year, 1-4 module)Rus
• Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; programme "Marketing"; 1 year, 2-4 module)Rus

Courses (2016/2017)

• Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 3 module)Rus
• Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; 2 year, 1-4 module)Rus
• Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2, 3 module)Rus

Courses (2015/2016)

• Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 3 module)Rus
• Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; spec. "Стратегический маркетинг"; 2 year, 1-4 module)Rus
• Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2, 3 module)Rus

Courses (2014/2015)

• Project Seminar (Bachelor’s programme; Faculty of Business and Management; 1 year, 1, 2 module)Rus
• Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; spec. "Стратегический маркетинг"; 1 year, 1-4 module)Rus
• Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; spec. "Стратегический маркетинг"; 2 year, 1-4 module)Rus

• Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; "Стратегический маркетинг", "Маркетинг фирмы"; 1 year, 2, 3 module)Rus

Courses (2013/2014)

Conferences

• 2018

  CBIM Academic Conference (Center for Business & Industrial Marketing) (Мадрид). Presentation: Evaluating the robustness of cluster estimation based on marketing practices

• 2016
  GSOM Emerging Markets Conference-2016 (Санкт-Петербург). Presentation: Marketing practices of Russian companies within the context of financial results
• 2016 Global Marketing Conference at Hong Kong (Гонконг). Presentation: Patterns in Marketing Practices of Russian Companies across four Financial Groups
• 2014
  XXI Международная научная конференция студентов, аспирантов и молодых ученых «Ломоносов» (Москва). Presentation: Современные маркетинговые практики в России
• Международная научная конференция «Развивающиеся рынки: перспективы развития бизнеса и государства» («GSOM Emerging Markets Conference: Business and Government Perspectives»). (Санкт-Петербург). Presentation: Investigation of contemporary marketing practices: Firm’s financial indicators
• 7-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Research of interrelation between marketing practice and firm’s financial results in Russia
• 2013

  6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Современные маркетинговые практики в России

• 2012
  Детство 2.0: среда и инфраструктура (Москва). Presentation: Исследование детской лояльности в сфере услуг