Daria Wijler

Education and Degrees

• 2018

  Candidate of Sciences* (PhD)

• 2013

  Master's
  HSE University

Continuing education / Professional retraining / Internships / Study abroad experience

Awards and Accomplishments

Student Term / Thesis Papers

• Bachelor

• P. Starova «Factors influencing the purchase decision in the B2C sector through social commerce channels: empirical research». Faculty of Business and Management, 2020

• K. Evtikhova «Communication Strategy Development for the Musical Education Project "Animara" as an Example». Faculty of Business and Management, 2020

• A. Sukhovetskaya «Factors influencing on users' engagement in online education courses (based on yoga courses)». Faculty of Business and Management, 2020

• P. Slovenko «Practical Recommendations for Companies in the Russian Market for Adapting Their Marketing Activity in the Artificial Intelligence (AI) Domain». Faculty of Business and Management, 2020

• M. Novoselova «Study of Femvertising Perception among International Students». Faculty of Business and Management, 2020

• E. Azarkina «The Usage Patterns of Contemporary Marketing Practices in the Banking Sphere». Faculty of Business and Management, 2019

• D. Ohrimenco «Study of Hotel Satisfaction of Visitors Based on Booking.com`s Online User Reviews». Faculty of Business and Management, 2019

• A. Lubnina «Research of the Factors Influencing the Level of Visitors`Satisfaction at the Museum of Contemporary Art «Garage»». Faculty of Business and Management, 2019

• I. Martisova «Identification of Factors Affecting Customer Satisfaction on the Example of Yandex. Eda Company». Faculty of Business and Management, 2019

• N. Zadoynov «Factors Affecting the Buying Decision of Children's Constructors in Russia». Faculty of Business and Management, 2019

• D. Gorokhova «Factors Influencing on Customers Loyalty in Grocery Retail Market». Faculty of Business and Management, 2018

• M. Merzlikina «Improvement of the Loyalty Programme of Robert Bosch LLC on the Automotive Aftermarket». Faculty of Business and Management, 2018

• A. Khachirova «Factors Forming Customer Loyalty when Buying Toothpaste». Faculty of Business and Management, 2018

• V. Starykh «The Influence of Strategic Marketing on the Stock and Currency Market». Faculty of Business and Management, 2018

• Y. Ponomarchuk «Development of Communication Strategy of the Company in the Segment of Online Sales of Movie Tickets on the Example of LLC " Kinopoisk"». Faculty of Business and Management, 2018

• D. Pozdniakova «Factors Influencing on Customers Loyalty in Cinematography». Faculty of Business and Management, 2018

• D. Tsintsadze «Loyalty Programs on the Market of Electronic Payment System (by the Example on Company QIWI)». Faculty of Business and Management, 2018

• A. Azanova «Features of the Adolescent Loyalty Formation: an Empirical Study of Factors that Affect the Adolescent Loyalty Formation». Faculty of Business and Management, 2018

• M. Cheranev «Factors Affecting Children's and Parent's Loyalty: the Case of Linguistic Camp Bravo». Faculty of Business and Management, 2017

• A. Sergeeva «Kids' Marketing: the Study of the Characteristics of Kid`s loyalty Based on the Example of «Detskiy Mir»». Faculty of Business and Management, 2017

• A. Matveeva «Factors Building Kid's Loyalty: the Empirical Study of Children's Developmental Center». Faculty of Business and Management, 2017

• D. Tsintsadze «Loyalty Programs on the Market of Electronic Payment System (by the Example on Company QIWI)». Faculty of Business and Management, 2017

• I. Evdokimov «Promotion Strategy Development for Franchise of Bread Traditions Company». Faculty of Business and Management, 2017

• A. Mityaev «Loyalty Programs in the Moscow Eyeglass Optics». Faculty of Business and Management, 2017

• A. Glamazda «Marketing Strategy Improvement on the Organic Food Market». Faculty of Business and Management, 2017

• D. Uleev «Upgrading Marketing Activity of Small Enterprise Using the Example of Furniture Factory «Quadro»». Faculty of Business and Management, 2017

• K. Semenova «Developing Marketing Strategy Recommendations for a Toy Retailer». Faculty of Business and Management, 2017

• P. Sigaev «Development of the Loyalty Program for Card-Line LLC». Faculty of Business and Management, 2016

• A. Guberna «Evaluating Efficiency of Loyalty Programs in Russia». Faculty of Business and Management, 2016

• D. Devyatko «Factors for Children's Loyalty: the Case of Children Camps». Faculty of Business and Management, 2016

• Master

• A. Murysev «The Use of Virtual and Augmented Reality Technologies in the Marketing Activities of the Company in Russian Federation». Faculty of Business and Management, 2020

• M. Rusu «Investigation of Purchasing Factors in Social Commerce Based on Instagram Network in Russia». Faculty of Business and Management, 2020

• E. Namchevadze «Artificial Intelligence in Marketing Theory and in Marketing Practice». Faculty of Business and Management, 2020

• D. Vinogradova «Recommendations for Launching a “Telephone Robot” to B2B Market in Russia». Faculty of Business and Management, 2020

Courses (2019/2020)

• Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 1 module)Rus
• Marketing in the international fashion industry (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Project Seminar (Master’s programme; Faculty of Business and Management; 2 year, 1 module)Rus
• Project Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
• Research Seminar (Postgraduate course’s programme; 2 year, 1 semester)Rus
• Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; 2 year, 1-4 module)Rus
• Statistical Analysis and Data Visualization in R (Bachelor’s programme; Faculty of Business and Management; 3 year, 4 module)Rus
• Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Rus
• The Use of Artificial Intelligence in Marketing (Master’s programme; Faculty of Business and Management; 2 year, 1, 2 module)Rus
• Past Courses

Courses (2018/2019)

• Research Seminar “Current Issues and Marketing Research Methods” (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Rus

Courses (2015/2016)

• Introduction to Strategic Marketing (Bachelor’s programme; Faculty of Business and Management; 4 year, 3 module)Rus
• Research Seminar "Discussion Issues in Marketing" (Master’s programme; Faculty of Business and Management; spec. "Стратегический маркетинг"; 2 year, 1-4 module)Rus

Course papers and bachelors' thesis topics

Conferences

• 2018

  CBIM Academic Conference (Center for Business & Industrial Marketing) (Мадрид). Presentation: Evaluating the robustness of cluster estimation based on marketing practices

• 2016
  GSOM Emerging Markets Conference-2016 (Санкт-Петербург). Presentation: Marketing practices of Russian companies within the context of financial results
• 2016 Global Marketing Conference at Hong Kong (Гонконг). Presentation: Patterns in Marketing Practices of Russian Companies across four Financial Groups
• 2014
  XXI Международная научная конференция студентов, аспирантов и молодых ученых «Ломоносов» (Москва). Presentation: Современные маркетинговые практики в России
• Международная научная конференция «Развивающиеся рынки: перспективы развития бизнеса и государства» («GSOM Emerging Markets Conference: Business and Government Perspectives»). (Санкт-Петербург). Presentation: Investigation of contemporary marketing practices: Firm’s financial indicators
• 7-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Research of interrelation between marketing practice and firm’s financial results in Russia
• 2013

  6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Современные маркетинговые практики в России

• 2012
  Детство 2.0: среда и инфраструктура (Москва). Presentation: Исследование детской лояльности в сфере услуг