Alexander Manin
- Associate Professor:Graduate School of Business / Department of Marketing
- Alexander Manin has been at HSE University since 2014.
Education and Degrees
- 1991
Candidate of Sciences* (PhD)
- 1979
Degree in Radio Engineering
Moscow Aviation Institute
* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Courses (2022/2023)
Marketing strategies and metrics (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 1, 2 module)Rus
- Mentor's Seminar (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
- Project Seminar "Marketig Planning" (Bachelor’s programme; Graduate School of Business; 2 year, 3 module)Rus
- Past Courses
Courses (2021/2022)
- CRM strategies and best practices (Master’s programme; Faculty of Management (Nizhny Novgorod); 2 year, 1 module)Eng
- CRM strategies and best practices (Master’s programme; Graduate School of Business; 2 year, 1 module)Eng
- Customer Relationship Management (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Eng
- Customer Relationship Management (Master’s programme; Graduate School of Business; 1 year, 3 module)Rus
- Marketing strategies and metrics (Master’s programme; Graduate School of Business; 1 year, 2, 3 module)Rus
Courses (2020/2021)
- Customer Relationship Management (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Eng
- Customer Relationship Management (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
- Omni-channel customer relationship in the fashion industry. CRM for fashion (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Eng
- Project Seminar "Marketig Planning" (Bachelor’s programme; Graduate School of Business; 2 year, 3, 4 module)Rus
Courses (2019/2020)
- Customer Relationship Management (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Eng
- Project Seminar (Master’s programme; Graduate School of Business; 2 year, 1 module)Rus
- Research Seminar "Discussion Issues in Marketing" (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus
Courses (2018/2019)
CRM Basic (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3, 4 module)Rus
- Research Seminar «Current Issues and Marketing Research Methods» (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Publications5
- Book Кусраева О. А., Ребязина В. А., Манин А. В., Бузулукова Е. В., Неделько А. Ю., Твердохлебова М. В. Методические указания для подготовки курсового проекта "Маркетинговый план". М. : Высшая школа бизнеса НИУ ВШЭ, 2021.
- Article Манин А. В., Ветрова Т. В. Практики разработки стратегий CRM в российских компаниях // Российский журнал менеджмента. 2017. Т. 15. № 4. С. 491-510.
- Article Манин А. В. Практики разработки стратегий crm в российских компаниях // Российский журнал менеджмента. 2017. Т. 15. № 4. С. 491-510. doi
- Article Долженко Р. А., Манин А. В. Возможности использования инструментов аналитического CRM для повышения эффективности реализации программы «Здоровая Россия» // Практический маркетинг. 2016. № 9. С. 24-30.
- Article Долженко Р. А., Ветрова Т. В., Манин А. В. Маркетинговые исследования и CRM: возможности эффективного сосуществования в организации // Маркетинг в России и за рубежом. 2016. № 2. С. 44-56.