Natalia Khazieva
- Senior Research Fellow: HSE Campus in St. Petersburg / Saint-Petersburg School of Social Sciences / Laboratory for Reputation Management in Education
- Associate Professor: HSE Campus in St. Petersburg / St Petersburg School of Economics and Management / Department of Management
- Programme Academic Supervisor: International Bachelor's in Business and Economics
- Natalia Khazieva has been at HSE University since 2022.
Education and Degrees
Slovak University of Technology in Bratislava
HSE University
Omsk State University
Courses (2024/2025)
- Digital Business Transformation (Bachelor’s programme; St Petersburg School of Economics and Management field of study Economics, Management; 3 year, 4 module)Eng
- Digital Business Transformation (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 2, 3 module)Eng
- Digital Business Transformation (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 2, 3 module)Eng
- Digital Business Transformation (Mago-Lego; 2, 3 module)Rus
- Past Courses
Courses (2023/2024)
- Digital Business Transformation (Master’s programme; St Petersburg School of Economics and Management field of study Management, field of study Management; 1 year, 2, 3 module)Eng
- Digital Business Transformation (Mago-Lego; 2, 3 module)Eng
- Strategic Management (Master’s programme; St Petersburg School of Economics and Management field of study Economics, field of study Management, field of study Management; 1 year, 1, 2 module)Eng
- Strategic Management (Mago-Lego; 1, 2 module)Eng
Courses (2022/2023)
- Digital Business Transformation (Master’s programme; St Petersburg School of Economics and Management field of study Management, field of study Management; 1 year, 2, 3 module)Eng
- Digital Business Transformation (Mago-Lego; 2, 3 module)Eng
- Management: modern concepts and technologies (Bachelor’s programme; St Petersburg School of Economics and Management field of study Economics; 1 year, 1 module)Eng
- Strategic Management (Master’s programme; St Petersburg School of Economics and Management field of study Management, field of study Management, field of study Management, field of study Management, field of study Management; 1 year, 1 module)Eng
- Strategic Management (Mago-Lego; 1 module)Eng
Courses (2021/2022)
- Digital Business Transformation (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 2 module)Eng
- Strategic Management (Bachelor’s programme; St Petersburg School of Economics and Management field of study Management; 3 year, 3, 4 module)Eng
- Strategic Management (Master’s programme; St Petersburg School of Economics and Management field of study Management, field of study Management; 1 year, 1 module)Eng
Courses (2020/2021)
- Digital Business Transformation (Master’s programme; St Petersburg School of Economics and Management field of study Management; 1 year, 2 module)Eng
- Strategic Management (Bachelor’s programme; St Petersburg School of Economics and Management field of study Management; 3 year, 3, 4 module)Eng
- Strategic Management (Master’s programme; St Petersburg School of Economics and Management field of study Management, field of study Management; 1 year, 1 module)Eng
Conferences
- 2023
2023 ASAIHL Conference (Токио). Presentation: LEARNING THE PARADIGMATIC SHIFT IN GLOBAL BUSINESS VIA PEER AUTHORING AND ASSESSMENTS AMONG STUDENTS FROM TWO UNIVERSITIES
- 2021
23rd international conference ECONOMIC COMPETITIVENESS AND SUSTAINABILITY (Brno). Presentation: How to Avoid Knowledge Loss Using Analytic Hierarchy Process (AHP)
22nd European Conference on Knowledge Management (ECKM) (Coventry). Presentation: How do companies use knowledge management to strengthen their market position? (Based on analysis of Fortune 500 global corporations)
- 2020
21st European Conference on Knowledge Management (ECKM) (Coventry). Presentation: Learning from negative experience to evade knowledge loss
- 2018
19th European Conference on Knowledge Management (Падуя). Presentation: Why knowledge management fails
- 2017
5th International Conference on Management Leadership and Governance (Johannesburg). Presentation: What Could Be in a Black Box of the Economy?
9th European Conference on Intellectual Capital (Lisboa). Presentation: To Take Part in a Conference or Make a Conference - Intellectual Capital in Practice
JOBS TO BE DONE methodology: the customer buys not what you are selling
On April 18, Darina Starshinova, Director of Strategic Marketing at "Lenta," gave a guest lecture for students of the Educational Program "International Bachelor's in Business and Economics". With a decade of experience in FMCG and retail, Darina is a top-notch specialist in identifying customer needs and in the ability to make customers fall in love with brand products. How others do it and how Darina does it – you may read next in our article.
DODO´s success insights from first-hand accounts
Success stories inspire ambitious goals and actions. When entrepreneurs, businessmen and top managers share their stories, you live their journey with them. Academic Director Natalia Khazieva invited Yuri Kostin, Partner-Franchisee of DODO BRANDS, to give a master class for students of the International Bachelor in Business and Economics program on April 12 and talk about his space development in the company, approaches to team building and employee motivation, as well as what importance psychology and thinking have in a career.
‘Latin America Days’ at HSE University-St Petersburg: Introducing Mexican Culture
The HSE building on Kantemirovskaya Street hosted the first meeting of the project 'Mexican Traditions—Why Are Mexicans Always Happy?' Students and professors learnt about national festivals, customs, and traditions in Latin America, as well as opportunities for academic mobility.
HSE University-St Petersburg Presents Track on Latin America at Festival in 'Sevkabel Port'
On July 13, HSE University-St Petersburg participated in the festival of Latin American countries in 'Sevkabel Port' covering the history, culture and traditions of the region. The festival gathered 12 heads and representatives of diplomatic institutions of the Latin American countries in Russia and citizens of St Petersburg. HSE University-St Petersburg presented the interdisciplinary track on Latin America. It unites courses of three educational Bachelor's programmes in Political Science, Economics and Media Communications. The regional track will become a new stage of cooperation between HSE University and Latin America.
You should be open to everything new and constantly learn
Natalia Khazieva is a senior lecturer at the Department of Management at School of Economics and Management. In the “International Business in the Asia-Pacific” programme she teaches two important courses – Strategic Management and Digital Business Transformation.
Guest lecture from Geropharm company
Guest lectures are important part of the study process in the HSE