Серова Елена Геннадьевна

Responsibilities

Associate Professor

Degrees and Academic Titles

2013

Associate Professor

2005

Candidate of Sciences* (PhD)

2005 PhD in Economics, St. Petersburg State Marine Technical University, Faculty of Economics

1981 M. Sc. in Applied Mathematics, St. Petersburg State Marine Technical University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

2013 – 2016 Postdoctoral Program, St. Petersburg State University of Economics

2022-2023 Program "Teach for HSE: 7 Key Principles of Teaching Excellence", 03 Oct 2022 - 27 Jan 2023, 102 h

2021 - Advanced training program "The Art of Business Communication", HSE University St. Petersburg

2020 - Advanced training program "Artificial Intelligence". Courses: Symbolic artificial intelligence, Neural-network technologies, Deep learning, Natural language processing, and speech recognition, The use of digital tools in teaching: theory and practice. Saint Petersburg State University. September - December 2020, 432 hours.

2020 - the “Becoming an Education-Focussed Professor” Programme. British Academy of Management. June - December 2020.

2020 - SAP University Alliance Summer School: Industry 4.0. Education landscapes based on SAP solutions for universities; SAP Process Mining by Celionis; New SAP training materials in the SAP Learning Hub Academic Edition library; Products of the ACC "Polytechnic SAP" for the educational process; Distance and network courses. New support model.

2019 - Integrated Report Training; Avans University of Applied Science. NRU HSE SPb;

2019 - Program "Teaching Principles and Practices Course II. Co-Teaching and Collaborative Principles and Practices"; NRU HSE SPb/ CERGE-EI Teaching Fellows Team; Praha, Czechia;

2019 - Program “Teaching for Big Courses”. NRU HSE;

2019 - Program "SAP solutions for Enterprise Management". SAP Academic Competence Centre, Peter the Great St. Petersburg Polytechnic University (St. Petersburg, Russia)

2018 - CERGE EI Teaching Development Program: Teaching Principles and Practices II

2018 – The workshop on soft skills for teaching and research by William Thomson

2017 – Program «Activated didactics focusing on Problem Based Learning». Avans School of International Studies, Avans University of Applied Science. НИУ ВШЭ-СПб.

2017 – Teaching Principles and Practices Course (CERGE-EI). Praha, Czechia

2017 – Program «Agile Software Development». ScrumTrek. НИУ ВШЭ-СПб.

2017 – International Week “Saimaa is calling”, Saimaa University of Applied Sciences (Saimaa UAS), Finland.

2016 – British Academy of Management Strategy SIG Workshop “The Relevance of Strategy-as-Practice for Strategic Management”, MediaCity UK University of Salford, (Manchester, UK)

2015, 2016 – International Week “Saimaa is calling”, Saimaa University of Applied Sciences (Saimaa UAS), Finland

2015 – Business processes automation in the retail sector based on SAP ERP. Academic Competence Centre, Peter the Great St. Petersburg Polytechnic University (St. Petersburg, Russia)

2013 – Education Technologies: Enterprise Information Systems Based on SAP Solutions. SAP Academic Competence Centre, Peter the Great St. Petersburg Polytechnic University (St. Petersburg, Russia)

2013 - British Academy of Management E-business & E-government SIG & Newcastle University Business School in collaboration with the Centre for Knowledge, Innovation, Technology and Enterprise and the Institute of Social Renewal Workshop “Digital Innovation in Turbulent Times”, Newcastle University Business School, (Newcastle, UK)

2012 – Simulation Modeling with AnyLogic. XJTechnologies (St.Petersburg, Russia)

2012 – Professor Scholarship Challenge 2012. Capsim Management Simulation, Inc.®., (St. Petersburg, Russia - USA)

2011 – Management Simulation. Capsim Management Simulation, Inc.®. (St. Petersburg, Russia - USA)

2009 – Managing IT for Increasing Business Value. EFMD (Brussels, Belgium)

2009 – English for Academic Purposes. Faculty of Philology, St. Petersburg State University, (St. Petersburg, Russia)

2008 – Strategic Management Education Training Program. Haas School of Business, University of California at Berkeley (Berkeley, USA)

2008 – Modern Technologies of Effective Business Building. Business – Engineering Group, (St. Petersburg, Russia)

2007 – Best Practices in Finland. VTT Technical Research Centre of Finland, (Helsinki, Finland)

2007 – Financial and Managerial Accounting. Faculty Development Program, Columbia Business School — Graduate School of Management St. Petersburg State University (St. Petersburg, Russia)

Professional Interests

strategic analysis Systemic Research of Marketing Space knowledge management innovative business models Business Analysis and Decision Making

Awards and Accomplishments

Winner of the Norbert Giambiasi Award on Conceptual Modeling at the European Modeling and Simulation Symposium, EMSS 2020

Courses (2024/2025)

Computational Modeling for Social and Political Studies: Advanced Level (Mago-Lego; 2 module)Rus
Computational Modeling for Social and Political Studies: Advanced Level (Master’s programme; Saint-Petersburg School of Social Sciences field of study Political Science, Sociology; 2 year, 2 module)Rus
Computer Modeling of Social Processes (Bachelor’s programme; Saint-Petersburg School of Social Sciences field of study Sociology; 4 year, 1, 2 module)Eng
Computer Modeling of Social Processes (Bachelor’s programme; Saint-Petersburg School of Social Sciences field of study Sociology; 3 year, 1, 2 module)Eng
Information Management (Bachelor’s programme; Saint-Petersburg School of Social Sciences field of study Sociology; 4 year, 1, 2 module)Eng
Information Management (Bachelor’s programme; Saint-Petersburg School of Social Sciences field of study Sociology; 3 year, 1, 2 module)Eng
Organization Theory (Bachelor’s programme; Saint-Petersburg School of Social Sciences field of study Public Administration; 2 year, 3 module)Eng
Past Courses

Analysis of the strategic position of the company. Torrow.Net social network promotion strategy for information management and interaction with service sector business

Timetable for today

Full timetable

Conferences

2023
Седьмая международная научно-практическая конференция «Имитационное и комплексное моделирование морской техники и морских транспортных систем» (ИКМ МТМТС-2023) (Санкт-Петербург). Presentation: Агентно-ориентированное моделирование в управлении логистическими процессами в нефтяной отрасли
British Academy of Management Conference BAM 2023 (Brighton). Presentation: Digital Business Ecosystems in Emerging Markets
XIII Международная научно-практическая конференция "Общество и экономика знаний, управление капиталами: цифровая экономика знаний.Society and knowledge economy, wealth management: digital knowledge economy KSEM-2023" (Краснодар). Presentation: Time-dependent view on strategic planning and operative management collaboration
IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023 (Nagpur). Presentation: Application of Artificial Intelligence Methods for Improvement of Strategic Decision-Making in Logistics

2022
British Academy of Management Conference BAM 2022 (Manchester). Presentation: Artificial Intelligence Development Strategies
British Academy of Management Conference BAM 2022 (Manchester). Presentation: Artificial Intelligence Development Strategies

2021
Управление бизнесом в цифровой экономике (Санкт Петербург). Presentation: Интеллектуальный анализ текста онлайн-обзоров: выявление факторов ценностного предложения сетевого ресторанного бизнеса
the European Conference on the Impact of Artificial Intelligence and Robotics (ECIAIR 2021) (Лиссабон). Presentation: Artificial Intelligence Strategies and Their Impact on Economic Stability: Conceptual Framework
British Academy of Management Conference BAM 2021 (Oxford, UK). Presentation: Strategy-as-Practice Approach in Management of IT Companies
8th International GSOM Emerging Markets Conference 2021 (Санкт-Петербург). Presentation: Intelligent Text Analysis for Scientific Literature Searching on a Specific Topic
Робототехника и искусственный интеллект (Железногорск). Presentation: Цифровые двойники: концепция и области применения
British Academy of Management Conference BAM 2021 (Oxford, UK). Presentation: Strategy-as-Practice Approach in Management of IT Companies

2020
Becoming greener – digitalization in my work (Lappeenranta). Presentation: On the issues of Artificial Intelligence implementation: advantages and constraints
British Academy of Management Conference BAM 2020 (Oxford). Presentation: Is Artificial Intelligence Essential to People, Organization, and Society?
Логистика: современные тенденции развития: материалы XIX Междунар. науч.-практ. конф. (Санкт Петербург). Presentation: Algorithm for Assessing of Transport and Logistics Complexes Development: Regional aspect
The 32nd European Modeling & Simulation Symposium (EMSS 2020). Presentation: Agent-Based Modeling for Decision Making Support: Case of Transport Logistics in Oil Company
The 7th International GSOM Emerging Markets Conference (Санкт-Петербург). Presentation: MNEs’ Artificial Intelligence Strategy in the Emergent Economy
Санкт-Петербургская конференция исследователей в сфере экономики, бизнеса и общества: итоги 2020 года (Санкт-Петербург). Presentation: Интеллектуальный анализ данных и анализ бизнес-процессов: сравнение и контекстное позиционирование

2019
Management and Work in a Digital World (Berlin). Presentation: Managent and Work in Digital World
International May Conference on Strategic Management (IMCSM) (Belgrade). Presentation: MACHINE LEARNING METHODS IN STRATEGIC MANAGEMENT
X Международная научно-практическая конференция “Регионы России: стратегии и механизмы модернизации, инновационного и технологического развития” (Курск). Presentation: Региональные транспортно-логистические комплексы России: оценка и сравнительный анализ в контексте социально-экономического развития регионов
Intelligent Distributed Computing XIII (Санкт Петербург). Presentation: Intelligent Technologies and Systems for Spatial Industrial Strategic Planning
The European Conference on the Impact of Artificial Intelligence and Robotics. (Oxford). Presentation: Artificial Intelligence for Analysis of Collaborative Consumer Networks Management
The 29th EBES (Eurasia Business and Economics Society) Conference. (Lisbon). Presentation: The Issues on Implementation of Agile and Strategy as a Practice Mixed-Method in Contemporary IT Company
The 29th EBES (Eurasia Business and Economics Society) Conference. (Lisbon). Presentation: Innovative Approach for Strategic Analysis of Russian Restaurant Business Network Branch
GSOM Emerging Market Conference 2019 (Санкт Петербург). Presentation: Cluster Approach to Evaluation and Analysis of Regional Transport and Logistics Complexes
Всероссийская Национальная конференции «Санкт-Петербургская конференция исследователей в сфере экономики, бизнеса и общества: итоги 2019 года» (Санкт-Петербург). Presentation: Системы распределенного искусственного интеллекта и мягкие вычисления (soft computing) при решении задач многофункциональной логистики
Развитие и взаимодействие реального и финансового секторов экономики в условиях цифровой трансформации (Оренбург). Presentation: Цифровизация логистической деятельности предприятия: риски, опыт применения, возможности

2018
The 14th European Conference on Management, Leadership and Governance– ICMLG 2018, Utrecht, Netherlands ( Utrecht, Netherlands). Presentation: Health Care Information Technologies Innovation
GSOM Emerging Market Conference 2018. St. Petersburg : St. Petersburg University (Санкт-Петербург St. Petersburg). Presentation: Transformation of Russian Electricity Market Model after the Implementation of Blockchain Technology
Analytics for Management and Business Conference (Санкт-Петербург St. Petersburg). Presentation: Analysis and Management of Collaborative Consumer Networks: Integrated Approach

2017
The International Forum on Knowledge Asset Dynamics. Knowledge Management in the 21st Century: Resilience, Creativity and Co-creation, IFKAD 2017 (Санкт-Петербург St. Petersburg). Presentation: Contemporary Knowledge Management Tools for Supporting of Knowledge Intensive Processes and Improving Quality of Client Care
The International BRICS Global Business & Innovation Conference (Санкт-Петербург St. Petersburg). Presentation: Health Care Information Technologies Innovation in Russia: Comparative Analysis and Measuring
The 13th European Conference on Management, Leadership and Governance – ECMLG 2017, Sity University, London, UK (London). Presentation: System Models for Strategic Spatial Planning and Regional Development

2016
the 4th International Conference on Management, Leadership and Governance (Санкт-Петербург). Presentation: Intelligent Information Technologies and Systems in the Systemic Research of Marketing Space
Математическая подготовка студентов экономических направлений (Санкт-Петербург). Presentation: К вопросу повышения экономико-математической компетентности маркетологов (дизайн – структура – модель - функция)
GSOM Emerging Markets Conference: Business and Government Perspectives (Санкт-Петербург). Presentation: System Modeling in Spatial Strategic Planning: Analysis and Typology
of the 20th EBES (Eurasia Business and Economics Society) Conference (Вена). Presentation: Spatial Economic Systems Development: Modeling Methods for Strategic Analysis

2015
Symposium Automated Systems and Technologies AST’2015 (Санкт-Петербург). Presentation: HYBRID INTELLIGENT SYSTEMS AND MODELS FOR ARCHITECTURAL DESIGN OF MANAGEMENT SYSTEM
the 9th European Conference on Information Management and Evaluation ECIME 2015 (Bristol). Presentation: Case Management as a Tool for Forming Corporate Knowledge
International Conference “GSOM Emerging Markets Conference: Business and Government Perspectives” (Санкт-Петекрбург). Presentation: Contemporary Methods and Systems Modeling for Business Analysis
the 17th EBES (Eurasia Business and Economics Society) conference (Венеция). Presentation: On the Issue of Interaction Between Business and ICT in Contemporary Society

2014
Маркетинговые компетенции и эффективность бизнеса (Санкт-Петербург). Presentation: Information Architecture Design of Marketing Spatial System
the 28th Annual Conference of the British Academy of Management BAM 2014 (Belfast). Presentation: Architectural Design of Sustainable Information Systems
the 8th European Conference on Information Management and Evaluation ECIME 2014 (Гент). Presentation: Scoring Model of Information Systems Sustainability
«Развивающиеся рынки: перспективы развития бизнеса и государства» («GSOM Emerging Markets Conference: Business and Government Perspectives») (Санкт-Петербург). Presentation: Spatial Information Systems: Design of Sustainable Architecture

2013
Научная сессия ППС, научных сотрудников и аспирантов факультета коммерции и маркетинга СПбГЭУ «Коммерция и маркетинг в инновационном развитии», март-апрель 2013 г (Санкт-Петербург). Presentation: ЭВОЛЮЦИЯ КОНЦЕПЦИИ МАРКЕТИНГА: ОТ ТРАДИЦИОННОГО К МАРКЕТИНГУ ПРОСТРАНСТВЕННОГО ВЗАИМОДЕЙСТВИЯ
Имитационное и комплексное моделирование морской техники и морских транспортных систем- ИКМ МТМТС 2013 (Санкт-Петербург). Presentation: ИННОВАЦИОННЫЕ РЕШЕНИЯ ПРИ ФОРМИРОВАНИИ СТРУКТУР КОМПЛЕКСОВ МОРСКОЙ ТЕХНИКИ ДЛЯ ДОБЫЧИ НЕФТИ И ГАЗА НА ШЕЛЬФЕ
the 27th Annual Conference of the British Academy of Management BAM 2013 (Liverpool). Presentation: INTELLIGENT TECHNOLOGIES AND CREATION OF THE INFORMATION INFRASTRUCTURE OF MARKETING SPATIAL SYSTEMS
Маркетинг и эффективность банковского бизнеса (Санкт-Петербург). Presentation: Использование интеллектуальных технологий в управлении пространственными информационными ресурсами банковского маркетинга
Шестая всероссийская научно-практическая конференция «Имитационное моделирование. Теория и практика» (ИММОД-2013) (Казань). Presentation: Методы моделирования при формировании информационной архитектуры пространственных систем маркетинга
Актуальные проблемы развития и управления инновационной деятельностью промышленных предприятий (Санкт-Петербург). Presentation: Инновации при формировании архитектуры пространственной системы маркетинга
Современные проблемы международной экономики (Санкт-Петербург). Presentation: Секрет успеха: открытые инновации и бизнес-модели

2012
the 26th Annual Conference of the British Academy of Management BAM 2012 (Cardiff). Presentation: DISTRIBUTED ARTIFICIAL INTELLIGENT SYSTEMS FOR DECISION MAKING SUPPORT
Современная регионалистика: структура, проблемы, перспективы (Санкт-Петербург). Presentation: К вопросу формирования инфраструктуры маркетинговых пространственных систем
the 6th European Conference on Information Management and Evaluation ECIME 2012 (Cork). Presentation: Intelligent Decision Support Systems Development Based on Modern Modeling Methods

2001
British Academy of Management Conference BAM 2021 (Oxford). Presentation: Strategy-as-Practice Approach in Management of IT Companies

Editorial board membership

2019: Member of the Editorial Board, The Electronic Journal of Business Research Methods

2013: Member of the Editorial Board , The Electronic Journal Information Systems Evaluation.

Employment history

30 years in bachelor, master, PhD, MBA and further education programs

2018 – Current Reviewer on IGI Global’s International Journal of Technology and Human Interaction (IJTHI)

Dec., 2016 - July, 2019 Academic supervisor and coordinator, HSE - St. Petersburg Doctoral Schools of Economics and Management

2012 – 2014 Director of the Professional development program «Project Management, Microsoft Project for projects planning and realization», HES SPbSUE.

2013 – Current Editorial Board Member of the International Journal of Information Systems Evaluation.

2007 – 2010 Deputy Chair of Information Technologies in Management Department, Graduate School of Management Saint-Petersburg State University, St. Petersburg.

2001 – 2003 Information Technology Center “Mebius”, Marketing Manager, St. Petersburg.

2012 – Current Member of British Academy of Management (BAM), "E-Business & e-Government", "International Business and International Management", and "Strategy" SIG Steering Committees Member.

2011 – Current Conference Track Chair and Committee Member of ECMLG - European Conference on Management Leadership and Governance, ECIME - European Conference of Information Management and Evaluation; Committee Member: ECISM - European Conference of Information System Management, ECIAIR - European Conference on the Impact of Artificial Intelligence and Robotics.

2008 - Current Member of ITHEA - International Scientific Society.

2008 – Current IBM Academic Initiative member.

2003 – Current SAP University Alliance member.

Projects

2015 – SAP ERP implementation in «Detsky Mir» Group.

2012 – Implementation of the Business Process Approach in Polymer Cluster. Based on Business polymeric park on platform of «Processing of plastic» «Komsomolskaya pravda» Ltd., St.-Petersburg.

Scientific project (main)

2010 – “Research Methodology and Indicators of Higher School Scientific-Innovative Complex Development in the Innovation Economics of Russia”, Departmental Special-purpose Program “Development of Higher School Scientific Potential (2009-2010)”

2007 – “Information Resources Management (Experience of Russian Enterprise)”, Faculty of Management St. Petersburg State University

2006 – “State and Developmental Tendencies Research of Information Technologies in Russian Economics: Regional Aspect”, Ministry of Economic Development and Trade of the Russian Federation, St. Petersburg State University

2

Feb

2018

Elena Serova took part in the 13th European Conference on Management Leadership and Governance

Elena Serova, associate professor of the department of management, took part in the 13th European Conference on Management Leadership and Governance, ECMLG 2017, hosted by the Cass Business School, City University of London on 11-12 December 2017.

18

Nov

2016

Associate professor of the Department of Management Elena Serova gave a series of lectures at Saimaa University of Applied Sciences

International Week «Saimaa is calling» took place at Saimaa University of Applied Sciences (Lappeenranta, Finland) from 10 to 14 October 2016.

14

Oct

2016

Elena Serova at the International Scientific Conference «Eurasia Business and Economics Society»

Associate professor of the Management Department Elena Serova attended the XX International Scientific Conference «Eurasia Business and Economics Society».

Elena Serova