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Language Proficiency
Address: St. Petersburg, 121 Kanala Griboedova Embankment, room 602
SPIN-RSCI: 3460-8917
ORCID: 0000-0003-0552-8288
ResearcherID: L-5342-2015
Scopus AuthorID: 56893694400
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E. L. Omelchenko
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Margarita Kuleva

  • Margarita Kuleva has been at HSE University since 2010.

Education and Degrees

  • 2019

    Candidate of Sciences* (PhD)
    HSE University

  • 2011

    HSE University

  • 2009

    Bachelor's in Arts and Humanities
    Saint Petersburg State University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Awards and Accomplishments

Dissertation for a degree of Candidate of Science



  • 2020
    Russian culture after 2020, Symposium (Манчестер). Presentation: The Golden Key Mystery: Contemporary Russian Culture Inside Out
  • Media conference at London School of Mosaic (Лондон). Presentation: The Media Paradox: Art and Social Change in the UK and Russia
  • No(Future) Institutions (Стамбул). Presentation: An Introductory Note on (NO) Future Institutions and Neoliberal Cultural Economy
  • 2019
    London Conference In Critical Thought (Лондон). Presentation: ‘Manifesta without a Manifesto: Art Statements in Turbulent Political Times’
  • Archipelago Workshop: Map(s) of the Moving World (Хельсинки). Presentation: How can ideas travel
  • After Data (Тюмень). Presentation: AI Weiwei crushes Venice: How to Be Artist, Researcher, and Human After BigData’
  • Культура без дворца: как увидеть все глобальные культурные тренды (не покидая своего квартала) (Санкт-Петербург). Presentation: Culture Without a Palace: How to See All The Cultural Trends in One Bloc
  • 2018
    Creative Work and the Digital Economy: Enabling EU Integration via Cross-national Creative Working between the EU, UK, Russia and Australia (Дублин). Presentation: Experiencing Post-Soviet Creative Labour: Career Trajectories and Professional Identities in a Hybrid Creative Economy
  • Digital Art History – Methods, Practices, Epistemologies (Загреб). Presentation: The Soviet Underground Outcrops: Transitional Field of Contemporary Art in Early Post-Soviet Press
  • Central and Eastern European Game Studies Conference (Прага). Presentation: To Catch the Catcher: Socio-political Aspects of Playing Pokemon Go in Russia
  • International Sunbelt Social Network Conference (Утрехт). Presentation: Professional trajectories in the field of fashion. Career dynamics and prestige.
  • The Body of Things: Gender, Material Culture and Design in (Post)Soviet Russia (Орхус ). Presentation: The Soviet Underground Outcrops: Transitional Field of Contemporary Art in Early Post-Soviet Press
  • XVII Annual Conference of Youth Studies 2018 (Хельсинки). Presentation: Young people in the city: engaging and redefining urban space through art practices
  • 2017
    the 9th International Conference on Social Informatics (SocInfo 2017) (Оксфорд). Presentation: The Dynamics of Professional Prestige in Fashion Industries of Europe and the US: Network Approach
  • 2016
    Challenges of Participatory Culture: Methodologies and Perspectives of Research (Москва). Presentation: Followers or Rebels: Fashion Bloggers between Global Industry and Local Urban Scenes
  • Посетитель, публика, стейкхолдер: методики и подходы к исследованию аудитории культурных институций (Санкт-Петербург). Presentation: Пересекая границы: Европейская биеннале «Манифеста» и ее публика в России
  • Посетитель, публика, стейкхолдер: методики и подходы к исследованию аудитории культурных институций (Санкт-Петербург). Presentation: Пересекая границы: Европейская биеннале «Манифеста» и ее публика в России
  • Современные трансформации креативных индустрий и медиабизнеса (Санкт-Петербург). Presentation: «Надеть на себя ошейник с электрическим током»: молодые сотрудники «новых» и «старых» культурных институций на рабочем месте
  • 2015
    CGES Annual Methodological Workshop (Санкт-Петербург). Presentation: Creative production institutions as an innovative urban spaces of labor: actors, practices, careers
  • Международная конференция "Пересматривая профессионализм: вызовы и реформы социального государства" (Москва). Presentation: Арт-менеджер как профессия: карьерные пути и трудовые режимы сотрудников «новых» и «старых» культурных институций
  • Социологи VS искусствоведы: «битва» за современное русское искусство (Москва). Presentation: Сети критики: постсоветское искусство в художественных и неспециализированных изданиях 1990-х
  • 12th Conference of the European Sociological Association (ESA) (Прага). Presentation: Young Art in Russia after «Pussy Riot»: Civic Culture of Young Artists with Dissimilar Educational Background in St. Petersburg
  • 15th Annual Aleksanteri Conference - Culture and Russian Society (Хельсинки). Presentation: Labor Routines of Young Cultural Managers at the "New" and the "Old" Russian Cultural Institutions
  • Culture and Institutions in Post-Soviet Russia (Хельсинки). Presentation: Accounting, Social Media Marketing and Minor Repair: Practices of Culture Administration at the "New" and the "Old" Russian Cultural Institutions
  • 2014
    Keep it simple, make it fast: Underground music scenes and DIY cultures (Порту). Presentation: Do Creative City Yourself: Labor and Organizational Strategies of Horizontal Art and Creative Youth Initiatives in St. Petersburg, Russia
  • Трудные действия. Международный форум о способах и трудностях совместных действий работников сферы информационных технологий (Санкт-Петербург). Presentation: "Креативная рутина": новое поколение культурных работников Санкт-Петербурга

  • Manifesta Dialogues №15. Is Manifesta a learning institution?/ What needs to be done after Manifesta? (Санкт-Петербург). Presentation: Manifesta 10 public survey: expectations and actual results
  • 2013
    Выставка достижений научного хозяйства (ВДНХ-7) (Санкт-Петербург). Presentation: «What «The Wanderer above the sea of fog» is silent on: «organized creativity», precarity and the labor of art
  • IV Российский культурологический конгресс и Российский культурологический форум с международным участием ЛИЧНОСТЬ В ПРОСТРАНСТВЕ КУЛЬТУРЫ (Санкт-Петербург). Presentation: Креативный город как пространство занятости
  • Organizing Creativity in the City: Actors and Practices in Russia and Europe (Санкт-Петербург ). Presentation: How to Organize the Unorganizable, or Cultural Production as Labor: Meaning of Working Time, Space and Division of Labor
  • 2012
    «Точки роста и камни преткновения междисциплинарных исследований потребления» (Санкт-Петербург). Presentation: Потребление одежды в среде учащейся молодежи: гендер и идентичности
  • 7th Conference of the European Research Network Sociology of the Arts (Вена). Presentation: Youth Solidarities in the Scene of Art and Intellectual Life of St. Petersburg
  • Конференция: Телесные режимы молодежи в повседневной жизни (Санкт-Петербург). Presentation: Мода в повседневности молодежи рабочего класса Петербурга: конструируя гендер, класс и возраст

Public Lectures

Труд творческих работников в межстрановой перспективе (02-07.03.2020, DOXA labour studies, Moscow)

Instagram walk in Cheremushki (11.07.2020, CAD+SR Residency, Moscow)

«Город после пандемии: какой будет жизнь в городе будущего?» (02.07.2020, DWIH в Москве, Информационный центр DAAD в Санкт-Петербурге, Российско-Германская внешнеторговая палата (AHK) в Санкт-Петербурге) https://www.youtube.com/watch?v=JxURzavBlPI&feature=youtu.be

Как среда конструирует городской текст (17.06.2020, Институт исследования стрит-арта) http://streetartinstitute.com/events/city_text/

‘Culture’ and ‘Creativity’ in Russia and the UK since the 2000s (21.02.2019, School of Languages, Cultures and Societies, University of Leeds, Leeds)

Creative Labour in Russia and Britain (07.02.2019, HSE Art Gallery, Moscow)

‘How beer became art, and what it tells us about culture and society today.’ (22.12.2018, Jawsspot SPb, Saint-Petersburg)

Turning the Pushkin Museum into a 'Russian Tate Modern': Informal Creative Labour in a Hybrid Cultural Economy (The Case of Privately Funded Moscow Art Centres) (17.12.2018, Amsterdam Institute for Humanities Research, Amsterdam)

‘Love, fame, tragedy, and paperwork: gendered cultural work in Russian and British institutions’ (22.11.2018, International seminar “Gendered (In)visibilities: Contemporary Art and Curatorial Practice in Russia and Europe”, Garage Education Center, Moscow) (organized by me as well).

'The end of the tusovka, or what is happening in Russian contemporary art' (19.11.2018, ‘Back to the Future’ Festival of Science, Moscow)

'How work is changing in Europe: the organisation of labour, workplaces and regimes, new professions and adapting education' (29.09.2018, 'How are Information Technologies Changing Europe?', Open Discussions 'Autumn Evenings', Saint-Petersburg)

 “What is the Wanderer above the Sea of Frog withholding, or why is it so difficult to shake off myths about creative labour?” (30.08.2018, Museum of Street-Art, Saint-Petersburg)

“A Brief History of the Tusovka: Drinking, Walking and Watching in St. Petersburg in 2000-2010s” (29.06.2018, New Holland, Saint-Petersburg)

 “The Romanticisation of Labour in the Creative Industries” (08.06.2018, ‘Be in Open’ Forum for the New Fashion Industry, Moscow)

“Vandalism or “merely art”, or how to raise a rebel in the museum-city” (19.05.2018, The Institute for the Research of Street Art, Saint-Petersburg)

“Creative spaces don’t exist. ‘Culture’ and ‘creativity’ in Russia and Britain since 2000” (27.08.2017, New Holland, Saint-Petersburg)

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2020/2021)

Employment history

2017, 2018 – guest lecturer, British Higher School of Art and Design

2017, 2018  curator of the public lecture series on social sciences, New Holland Island

2015 (August), 2017 (January), 2018 (January) - visiting fellow, Bielefeld University 

2014present – PhD-fellow, Centre for German and European studies, SPSU- Bielefeld University

2013present – lecturer, Sociology Department, NRU HSE St. Petersburg

2011present – research fellow, Centre for Youth Studies NRU HSE St. Petersburg

2010–2011 – research assistant, Centre for Youth Studies NRU HSE St. Petersburg

20102011 – editor, Editorial and Publish Department of NRU HSE St. Petersburg

2007– 2009 – editor, «Moy rayon» newspaper

20062007 – observer, «Time Out St. Petersburg» magazine 

Timetable for today

Full timetable

Is There (NO)Future for Cultural Institution? International Seminar Takes Place in Istanbul

Dr Margarita Kuleva along with co-organisers Eda Yigit and Orhan Cem Çetin participated in the (NO) Future Institutions event held between the 15th and 17th December in Istanbul. Supported by the Centre for German and European Studies, St Petersburg State University, Bielefeld University and the ‘Digital Art History’ Research Group (HSE University), the seminar focused on the modern challenges facing cultural institutions, their curators, and associated workers. The event was introduced and chaired by Dr Kuleva, who was inspired by the rapid changes surrounding the future survival of cultural institutions in the pandemic age.

Communications, Creativity and Critical Thinking — What Have the Students Learnt in the Course of the Skills4Future Programme

November 18 a metaprogramme Skills4Future came to a close at HSE University  - St Petersburg. During a month participants were working on problematic tasks and projects devoted to the involvement of the youth in the life of the city, developing the concept of the festival for the Russian Museum of Ethnography, studying the cultural scenes of Saint Petersburg and the influence of coronavirus on the society. Let’s see what results the students managed to achieve.

International Research from Home: HSE – Saint Petersburg Launches New Short-Term Programme

Much has been said about online education over the last year. What used to be perceived as a challenge a few months ago has become a new comfort zone and does not impress anyone. Indeed, during the pandemic, we have proved that persistence, professionalism, and flexibility bring good results even when the world is turned upside-down. Having had a successful experience of hosting the St. Petersburg HSE Summer School online, the university introduces HSE – St. Petersburg International Research School, a new project encouraging students all over the world to explore different areas — from Russia’s role in international relations to social, cultural, gender aspects of Russia’s historical experience, and even to the burning issue of what global business is going to be like when the COVID-19 crisis is over.

Non scholae, sed vitae

At the end of October, the Metaprogramme 'Skills4Future' will launch at HSE University - St Petersburg. Participants of the programme will have the opportunity to boost their communication, teamwork, creative, and critical thinking skills. In laboratory courses of the programme, students will learn why it is important to study cultural scenes of St Petersburg, how contemporary youth behaves in the city, and how the coronavirus pandemic has changed society.

From London with Love

In early July, 5 students of the education programme “Design” went to London, where they got acquainted with the culture of London and took a short mosaic-making course. Is it difficult to make works of art from tiny glass pieces, what is the Barbican famous for, and where are the best places to spend free time – students shared their experience about their visit.

Exploring Sublime Imperfections: How the Non-perfected is Framed as Beneficial

In September, the Research Centre for Contemporary Culture, an interdisciplinary unit inside the HSE Poletayev Institute for Theoretical and Historical Studies in the Humanities, held a seminar on ‘Analysing “informal” practices in (digital) cultural economies’. Delivered by Dr Ellen Rutten, Professor of Literature at the University of Amsterdam, the seminar focused on terms that allow us to more consciously talk about modern cultural economies. In an interview with the HSE News Service following her seminar, Dr Rutten spoke about Sublime Imperfections project, her other current research work, and ongoing collaboration with HSE.

Successful Russian-Finnish cooperation continues

There was Russian-Finnish seminar in St. Petersburg 7-9 September hosted by CYS. The project "Digital youth and media city", supported by the Kone Foundation, was discussed there.

The Second International Conference “Digital Transformation & Global Society” (DTGS’17)

The Second International Conference “Digital Transformation & Global Society” (DTGS’17) was held between 21 and 23 June, 2017, to address various issues of information society development. The conference was co-organized by the National Research University Higher School of Economics (St. Petersburg) and the ITMO University.

CYS gifted CISR by excellent performances

May 24-26, the Centre of Independent Social Researches celebrated its 25th anniversary by the international conference "Beyond..."

Creative Labour Revisited: From Middle-Earth to Voronezh

In October, the international seminar ‘Creative Labour Revisited: Cultural Production in Distinct Institutional Environments’ took place at the Experimental Sound Museum in St. Petersburg. The event was supported by the HSE campus in St. Petersburg and the Centre for German and European Studies. The seminar was initiated by Margarita Kuleva, lecturer at HSE’s Department of Sociology in St. Petersburg, and attracted Russian scholars, including HSE researchers and international academics.

Summer is not just for relaxing but for self-development!

Employees of CYS attended the 12th conference of European Sociological Association. This time, The Sociological Congress took place in Prague, on August 25-28.