Oleg N. Kashirskikh

Professor:Faculty of Communications, Media, and Design / School of Integrated Communications
Programme Academic Supervisor:Integrated Communications

Oleg N. Kashirskikh has been at HSE University since 2007.

Education and Degrees

2006
PhD
Julius Maximilian University of Würzburg
1999
Master's
Julius Maximilian University of Würzburg
1993
Degree in History
Altai State University

Awards and Accomplishments

Best Teacher – 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011

Student Term / Thesis Papers

Bachelor
A. Karavaitseva, Identifying and Overcoming Barriers to Clothing Buying Gen Z in E-Commerce: the Virtual Fitting Room. Faculty of Communications, Media, and Design, 2021
A. Kondrateva, Media Consumption and Political Participation of Russian Youth. Faculty of Communications, Media, and Design, 2021
E. Arapan, Attitude to Luxury Brands in the Case of Their Use of Social Topics in Advertising. Faculty of Communications, Media, and Design, 2021
M. Zaitseva, Bloggers’ Advertising on Instagram: Influence on the Buying Behavior of Russian Millennials. Faculty of Communications, Media, and Design, 2021
A. Brusentsov, Influence Marketing as a Tool to Increase Consumer Loyalty to the Brand in the Fashion and Beauty Industry (for Example, Social Networks VKontakte, Instagram, YouTube, TikTok). Faculty of Communications, Media, and Design, 2020
V. Lobova, Visual Congruence as the Factor of Sponsors' Brands Perception by the Audience of Football Fans (on the Example of Moscow Football Clubs in the Russian Premier League). Faculty of Communications, Media, and Design, 2020
E. Krasnikova, Advertising and Promotion in Betting in Russia. Faculty of Communications, Media, and Design, 2020
R. Averyanov, Communication Strategies for Attracting Patients to Clinics in Social Networks. Faculty of Communications, Media, and Design, 2020
K. Ksenofontov, Mobile Apps as a Mean of Strengthening Football Fans Identification with the Team. Faculty of Communications, Media, and Design, 2020
E. Beshanova, Mediaeffects in Russian Internet: Case of Depression and Anxiety Discourse. Faculty of Communications, Media, and Design, 2020
A. Markovich, Mercedes Benz Brand Communication Campaign in Russia. Faculty of Communications, Media, and Design, 2020
S. Zotova, Impact of "Green Marketing" Tools on Consumer Behavior: an Example of the FMCG Market in the Republic of Uzbekistan. Faculty of Communications, Media, and Design, 2020
Y. Sukhovey, Efficiency of Brand Communication through Sponsored Events. Faculty of Communications, Media, and Design, 2020
A. Leontyeva, The Study of the Perception of Products Advertised by Bloggers Based on the Elaboration Likelihood Model. Faculty of Communications, Media, and Design, 2020
A. Maashev, Personal Brand: Features of Creation and Promotion. Faculty of Communications, Media, and Design, 2020
D. Granina, Children as the Target Audience of Marketing Communications in the Russian Market. Faculty of Communications, Media, and Design, 2019
V. Nikitina, Exploring Brand of Moscow through the Communicative Patterns of Citizens. Faculty of Communications, Media, and Design, 2019
E. Beshanova, Mediaeffects in Russian Internet: Case of Depression and Anxiety Discourse. Faculty of Communications, Media, and Design, 2019
P. Guseva, Analysis of Media Consumption of Russia's "Special Path" Discourse. Faculty of Communications, Media, and Design, 2018
A. Lebedeva, Influence of Beauty YouTube Bloggers on Consumer Practices of Russian Cosmetic Products Users. Faculty of Communications, Media, and Design, 2018
M. Glazova, Сonsumption of Film Criticism on the Russian Internet. Faculty of Communications, Media, and Design, 2018
K. Malikova, Political Communication in Russian Social Media: Selective Exposure Effects. Faculty of Social Sciences, 2018
A. Kriukova, The Comparative Analysis of Online News Media Agenda and Social Network Agenda on Russian Cultural Policy in 2015-2016. Faculty of Communications, Media, and Design, 2017
E. Levina, "Euromaidan" as an Object of Media Framing in Russian Media. School of Integrated Communications, 2014
K. Ishutina, The Public Perception Feature of Vodka Producing Brands Promotion in Russia. School of Integrated Communications, 2014
Master
D. Malashuk, The Problem of Using Digital Tools in Internal Communications. Faculty of Communications, Media, and Design, 2021
M. Sushentsova, New View on Populism as an Expression of Content and Style of Political Communication. Faculty of Communications, Media, and Design, 2021
D. Taeva, Social Responsibility as a Tool in a Communication Strategy for Brand Promotion. Faculty of Communications, Media, and Design, 2021
P. Guseva, The Effect of Russia's "Special Path" Media Frame on Attitude to Sanctions Policy. Faculty of Social Sciences, 2020
N. Kamenev, Perception of V.Putin in Russian Public Opinion as a Factor of Political System Legitimization. Faculty of Communications, Media, and Design, 2020
N. Pakizashvili, Communication Strategy for Promoting Georgia Online as a Tourist Destination. Faculty of Communications, Media, and Design, 2020
K. Goncharova, Recommendations for Tinkoff Bank's Brand Communication Strategy in a Digital Environment. Faculty of Communications, Media, and Design, 2019
D. Mostovaya, The Strategy of Promotion of Political Blog in Social Media. Faculty of Communications, Media, and Design, 2019
M. Vyaderek, The Anti-Crisis Communication Strategy for a Big IT Company in conditions of Spreading Misleading Information in Mass Media. Faculty of Communications, Media, and Design, 2019
E. Biryukova, The Promotion Communication Strategy of Sparkling Water with the Taste of Wasabi of the Company "Omskiy". Faculty of Communications, Media, and Design, 2019
I. Morozova, Communication Strategy for the Program "My neighborhood" in Yekaterinburg. Faculty of Communications, Media, and Design, 2019
S. Vedyashkina, Analysis of the 2017 German Election Media Overview. Faculty of Communications, Media, and Design, 2019
S. Akhmetzhanov, Development a Communication Strategy for Promoting the JSC "Central Exurban Passenger Company" in the Labor Market. Faculty of Communications, Media, and Design, 2019
D. Polyakov, Сommunication Strategy Development for Genesys PR Department. Faculty of Communications, Media, and Design, 2019
A. Otrokova, Event as a Communication Tool to Boost Engagement in the Activities of NGOs (on the Example of the Tver Civil Forum). Faculty of Communications, Media, and Design, 2019
E. Smirnova, Public Opinion Formation of British Сitizens: Illustrated with the case of Brexit. Faculty of Communications, Media, and Design, 2019
Y. Popova, Patterns of Media Consumption in Blockchain-Based Media Systems. Faculty of Communications, Media, and Design, 2019
S. Komissarova, The Influence of Russian University Organizational Culture on International Students Perception of Education in Russia. Faculty of Communications, Media, and Design, 2019
P. Lomonosova, Communication Strategy for the Nornickels’s Employer Brand. Faculty of Communications, Media, and Design, 2019
E. Gazzaeva, Frames of Religious Extremism in Russian Media. Faculty of Communications, Media, and Design, 2018
I. Larkina, Promotion of the PR-Agency in Russian В2В Market. Faculty of Communications, Media, and Design, 2018
O. Smirnova, The Role of Nonfinancial Assets of the Company in Communication with Investors. Faculty of Communications, Media, and Design, 2018
A. Ponomareva, Managing Brand Presence through Social Media: the Case of Zenit Football Club. Faculty of Communications, Media, and Design, 2018
V. Chernysheva, Chatbots as a Tool of Brand Communication. Faculty of Communications, Media, and Design, 2018
S. Serebrianskaia, Sexual Liberalism as a Factor Determining the Perception of Erotic Advertising. Faculty of Communications, Media, and Design, 2018
G. Umanovskiy, Peculiarities of Perception of the Political Advertisement by the Young People in Period of Presidential Election 17.02.2018-17.03.2018. Faculty of Communications, Media, and Design, 2018
N. Somova, Perception of Russia in Western Media. Faculty of Communications, Media, and Design, 2018
L. Bigvava, Product Placement in Russian Cinematograph: Analysis of Communication Strategies. Faculty of Communications, Media, and Design, 2018
N. Verstin, Growth Hacking as Instrument of Business Development. Faculty of Communications, Media, and Design, 2017
M. Kochkina, Features of the Perception of New and Traditional Luxury in Russia. Faculty of Communications, Media, and Design, 2017
M. Selivanova, Transmedia Storytelling as a Narrative Format for Children (through the Example of Transmedia Storytelling by Russian Popular Scientific Children’s Animation Brand “The Fixies”). Faculty of Communications, Media, and Design, 2017
M. Vshivtseva, Influence of Digital Technologies on the Public Sphere of Modern Moscow. Faculty of Communications, Media, and Design, 2017
V. Vinogradov, The Impact оf Visual Identity on Brand’s Perception. Faculty of Communications, Media, and Design, 2017
I. Podolyan, Formation of Political Preferences in Russia: Contemporary Theoretical and Methodological Discussion. Faculty of Communications, Media, and Design, 2017
A. Baychibaev, Media Effects of the Russian Internet: Analysis of the Social Media News Communities. Faculty of Communications, Media, and Design, 2017
Y. Galkina, Communications between Government, Business and NGOs in Russia in the Process of Social Projects Implementation. Faculty of Communications, Media, and Design, 2017
E. Churakova, Management of International Reputation of Russian Universities - Country Specifics. Faculty of Communications, Media, and Design, 2017
K. Turumova, The Influence of Artwork Images in Advertising on the Product Perception and Evaluation. Faculty of Communications, Media, and Design, 2017
I. Chernyavskiy, Media and Criminal Justice: Media Frames Effects on Jurors’ verdicts in Russia. Faculty of Communications, Media, and Design, 2017
T. Breygina, Minimalism as a Trend of Visual Communications in Designing Interfaces. Faculty of Communications, Media, and Design, 2017
S. Al kkhouri, The Role of Misperceptions in the Mass Media Conflict Coverage. Faculty of Communications, Media, and Design, 2017
V. Serdiukova, Rebranding Exercising in the Digital Health Industry. Faculty of Communications, Media, and Design, 2016
Y. Migunova-khegay, «Non-Democratic» Discourse of «Democratic» Mass-Media in Russia: Analysis of Frames. Faculty of Communications, Media, and Design, 2016
D. Vasilionkaityte, Framing of Economic Crisis in Russian Media. Faculty of Communications, Media, and Design, 2016
S. Luk`yanenko, Role of the New Media in the USA and Great Britain Election Campaigns of 2010 – 2012 by Example of Youtube Vids. Faculty of Politics, 2014
I. Yudanov, The Influence of the New Media on the Process of Civic Participation in Contemporary Russia. Faculty of Politics, 2014
Yu. Nabatova, Business-State Interaction in Russia: the depoliticization of institutionalization. Faculty of Politics, 2014
A. Almamatov, Political Preferences Formation among Russian Citizens (by Example of Winter 2011-2012 Political Protests Perception. Faculty of Politics, 2014

Full list of of student term / thesis papers

Conferences

2015
65th International Communication Association Annual Conference "Communication Across the Life Span" (Сан Хуан, Пуэрто Рико). Presentation: Communication in the Russian Public Sector
2014
BASEES Annual Conference, Fitzwilliam College, Cambridge (Cambridge). Presentation: The Limits of Democratic Citizenship in Russia: Economized Political Participation in Atomized Society
2013
1st International Conference on Public Policy (Гренобль). Presentation: The Depoliticization of Political Preferences in Russia

Publications⁹

Chapter Kashirskikh O. N., Zverev S. The Forms and Shapes of Today’s Communication as a Field, as a Discipline, and as a Social Institution in Russia: Communication Development as a Result of Society’s Modernization, in: Strategic communications in Russia: Public relations and advertising. Routledge, 2021. doi Ch. 3. P. 29-45. doi
Article Laskin A. V., Popkova A., Nesova N. M., Kashirskikh O. N. Let’s Agree to Disagree: A Coorientational Study of U.S.-Russia Relations // International Journal of Strategic Communication. 2019. Vol. 13. No. 3. P. 167-181. doi
Article Savin N., Kashirskikh O. N., Mavletova A. M. Fragility of Strong Media Effects in Authoritarian Environment (Evidence from Russia) // European Journal of Communication. 2018. Vol. 33. No. 5. P. 471-488. doi
Article Каширских О. Н., Савин Н. Ю. «Нет ничего практичнее, чем хорошая теория»: прикладная коммуникативистика Вольфганга Донсбаха // Коммуникации. Медиа. Дизайн. 2016. № 1. С. 143-156.
Book Давыдов С. Г., Каширских О. Н., Логунова О. С., Савин Н. Ю., Пронкина Е. С. Образ ИГИЛ в зарубежных СМИ и произведениях массовой культуры. М. : Международный Дискуссионный клуб "Валдай", 2016.
Chapter Каширских О. Н. Политические преференции россиян в условиях дилеммы транзита // В кн.: Пути России. Новые языки социального описания / Под общ. ред.: М. Г. Пугачева, Жарков Василий Павлович. Т. XIX. М. : Новое литературное обозрение, 2014. С. 511-535. (in press)
Article Каширских О. Н. Политические преференции в контексте теории делиберативной демократии // Вестник Пермского университета. Серия: Политология. 2012. № 1(17). С. 20-34.
Article Каширских О. Н. Публичная сфера и легитимность персоналистской системы власти в России // Вестник общественного мнения. Данные. Анализ. Дискуссии. 2012. Т. 112. № 2. С. 63-72.
Article Каширских О. Н. Политические партии Германии в контексте модернизации политической коммуникации // Полис. Политические исследования. 2009. № 2. С. 108-130.

Timetable for today

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Full timetable

Nov

2020

The Lecturers of the School of Integrated Communications presented research at the NCA convention

The Lecturers of the School of Integrated Communications took part in the annual National Communication Association.

Dec

2016

‘Advertising and PR’ and ‘Integrated communications’ programmes accredited by the ARCA

Ассоциация Коммуникационных Агентств России (АКАР) аккредитовала образовательные программы бакалавриата и магистратуры факультета коммуникаций, медиа и дизайна НИУ ВШЭ. Проверка состоялась в середине октября, ее прошли направления «Реклама и связи с общественностью» и «Интегрированные коммуникации».

Sep

2016

Seven WAPOR Papers that will Amaze You

The World Association for Public Opinion Research’s (WAPOR) annual regional conference ‘Survey Research and the Study of Social and Cultural Change’ kicks off at HSE on September 15, 2016.

Nov

2014

Instructors from School of Integrated Communications Participate in NCA Conference

On November 20-23, the National Communication Association (NCA) organized its 100^th conference in Chicago. Sergey Zverev, Oleg Kashirskikh, and Nelli Bachurina, all instructors in HSE’s School of Integrated Communications, presented papers at the conference and took part in a panel discussion as well.