Grigory Krichevsky

Education

• 2005

  MBA
  Lomonosov Moscow State University

• 1986

  Degree in French and German Languages
  Lenin Moscow State Teacher Training Institute

Awards and Accomplishments

Student Term / Thesis Papers

• Bachelor

• A. Boyko, TV Show Advertising Campaign: Perception of a Trailer. Faculty of Communications, Media, and Design, 2020

• P. Fetisova, Communicative Features of the Interaction between Netflix Streaming Service and the Audience. Faculty of Communications, Media, and Design, 2020

• Y. Karpova, Features of Emotional Impact on the Consumer by the Example of Aggressive Marketing Communications. Faculty of Communications, Media, and Design, 2020

• E. Mikheeva, Gender Aspect of Victim-Blaming Discourse: Modern Russian Internet Media Study. Faculty of Communications, Media, and Design, 2020

• A. Nikonova, The Role of Brand Media in the Company's Integrated Communications System. Faculty of Communications, Media, and Design, 2020

• D. Lebedeva, Analysis of Communications in the Sustainable Development Strategy of FMCG Companies (in the Case of Procter & Gamble). Faculty of Communications, Media, and Design, 2020

• M. Sycheva, Symbolic Perception of Violence in Thrillers on the Example of the Films of D. Fincher and Q. Tarantino. Faculty of Communications, Media, and Design, 2020

• A. Oreshkova, Consumer Loyalty in the Sports Industry with a Focus on the NFL. Faculty of Communications, Media, and Design, 2020

• A. Lobanova, Features of Promoting Asian Cosmetic Products through Influencers. Faculty of Communications, Media, and Design, 2020

• I. Svirin, HSE and Adidas Collaboration as the New Way of Marketing Communications of a Sport Brand with Student Audience in Russia. Faculty of Communications, Media, and Design, 2020

• O. Galanina, Multicultural and Internal Russian: Analysis of Successful and Failed Russian Adaptations of Foreign Teleformats. Faculty of Communications, Media, and Design, 2020

• A. Esich, Instruments of Promoting an Artist as a Music Brand in the Era of New Media. Faculty of Communications, Media, and Design, 2020

• E. Reviakina, Personal Branding as a Means of Promotion in Influencer Marketing Using the Examples of Brands Created by Bloggers. Faculty of Communications, Media, and Design, 2020

• A. Kocherova, Communication Methods of a Young Music Artist with an Audience. Faculty of Communications, Media, and Design, 2020

• A. Sarvarova, The Influence of Self-Concept on Consumption in Fashion. Faculty of Communications, Media, and Design, 2020

• E. Rakhnovskaia, The Use of Cartoon Characters on the Packaging as a Tool to Influence the Perception of Food Brands on the Example of the Danissimo Brand. Faculty of Communications, Media, and Design, 2020

• A. Popova, New Methods of Promoting a Brand Trough Social Media, UGC Platforms and Brand Media (Series of Podcasts) (Creative Format). Faculty of Communications, Media, and Design, 2019

• S. Chub, Technology of Provocation in Marketing Communication: Strategy of Successful Implementation on the Example of Fashion. Faculty of Communications, Media, and Design, 2019

• P. Tolbukhina, Eco-labeling as a Relevant Effective Tool to Attract the Attention of a Potential Consumer to the Brand (on the Example of Food Products and FMCG Products). Faculty of Communications, Media, and Design, 2019

• Master

• S. Kirilenko, Celebtity-Marketing as an Instrument of Forming the Attitude to the Brand by the Case of Reality Show «Who Are You». Faculty of Communications, Media, and Design, 2018

Courses (2020/2021)

• Integrated Communications Management (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 1-4 module)Rus
• Interaction with the Media and Content Design Technique (Bachelor’s programme; Faculty of Communications, Media, and Design; 4 year, 1 module)Rus
• Interaction with the Media and Content Design Technique (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 3, 4 module)Rus
• Media Ecosystems and Media Consumption (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 2 module)Rus
• Media Ecosystems and Media Consumption (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 1 module)Rus
• Past Courses

Courses (2019/2020)

• Integrated Communications (Bachelor’s programme; Faculty of Social Sciences; 3 year, 4 module)Rus
• Integrated Communications Management (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 1-4 module)Rus
• Interaction with the Media and Content Design Technique (Bachelor’s programme; Faculty of Communications, Media, and Design; 4 year, 3 module)Rus
• Interaction with the Media and Content Design Technique (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 2-4 module)Rus
• Introduction to Speciality and History of Communications (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 1, 2 module)Rus
• Media Ecosystems and Media Consumption (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 1 module)Rus

Courses (2018/2019)

• Integrated Communications Management (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 1-4 module)Rus
• Introduction to Speciality (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 1, 2 module)Rus
• Media Ecosystems and Media Consumption (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 3, 4 module)Rus