Zinaida Avdeeva
- Associate Professor:Faculty of Business and Management / School of Business Informatics / Department of Innovation and Business in Information Technologies
- Zinaida Avdeeva has been at HSE since 2010.
Education and Degrees
- 2006
Candidate of Sciences* (PhD) in Management in Social and Economic Systems
- 2001
Degree
MATI - Russian State Technological University named after Tsiolkovsky - 2001
Master's
Tsiolkovskiy Moscow Aviation Institute of Technology - 2000
Bachelor's
MATI - Russian State Technological University named after Tsiolkovsky
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Young Faculty Support Program (Group of Young Academic Professionals)
Category "Future Professoriate" (2015-2016)
Student Term / Thesis Papers
- Bachelor
K. Miller «The Model of Smart Service for Control of Student Academic Achievements in Blended Learning». Faculty of Business and Management, 2017
V. Prushkovskiy «The Principle of Recommender Service to Build Individual Educational Trajectories Based on Proposals in the Labour Market». Faculty of Business and Management, 2017
V. Gatilov «Assessing the Economic and Communicative Efficiency of Advertising in Mobile Applications». Faculty of Business and Management, 2017
Y. Agarkov «Geographic Information System for the Monitoring and Analyzing Displacement». Faculty of Business and Management, 2017
E. Fedko «Decision Support Center for Complex System Control». Faculty of Business and Management, 2017
A. Sokolovskiy «Decision Support Center for Complex System Control». Faculty of Business and Management, 2017
L. Kosharny «Analysis of the Consequences of Technical Errors in the Automation of Business Processes». Faculty of Business and Management, 2016
D. Nazarov «The Use of MS Sharepoint Solution for the Company's Docflow Optimization». Faculty of Business and Management, 2016
E. Volkova «Information and Analytical Support of Strategic Monitoring and Development of the Business System». Faculty of Business and Management, 2016
T. Musin «Detection of Unauthorized and Risky Transactions in Online Stores». Faculty of Business and Management, 2016
A. Ruzaeva «Analysis of Customers of E-learning Market». Faculty of Business and Management, 2016
A. Kaynova «Analysis of Russian Online Art Market». Faculty of Business and Management, 2016
Y. Proklov «Design of University Smart Environment». Faculty of Business and Management, 2016
D. Sugrobov «Perspectives of Using Non-relational Databases by Developing Recommender System». Faculty of Business and Management, 2016
G. Paschenko «Developing of a Simulation Model of Political-Economic Situation for Online and Offline Games». Faculty of Business and Management, 2016
K. Gudoshnikova «Recommendation Services on the Market of Online Education». Faculty of Business and Management, 2016
Yu. Nikol`skaya «The Analysis of External Factors Impact on an Enterprise's Performance on Basis of Cognitive Maps». Faculty of Business Informatics, 2014
S. Yunusbaev «Balanced Scorecard in Retail Area». Faculty of Business Informatics, 2014
K. Loran «Development of Online Store Website Prototype Based on Usability Principles». Faculty of Business Informatics, 2014
K. Loran «Development of online store website prototype based on usability principles». Faculty of Business Informatics, 2014
S. Nefedova «Analysis of the Consequences of Technical Errors in the Automation of Business Processes». Faculty of Business Informatics, 2014
Yu. Nikol`skaya «The analysis of external factors impact on the enterprise’s performance on basic of cognitive maps». Faculty of Business Informatics, 2014
- Master
K. Kuznetsova «Creation of Catering Web-Module for the Sports Events Management Information System». Faculty of Business and Management, 2018
Y. Proklov «Creation of Client Attraction and Accompanying Service for Music Business». Faculty of Business and Management, 2018
I. Oredeyin «Financial Graph: Applying Graph Analytics to Comsumers' Financial Statement Transaction Data». Faculty of Business and Management, 2017
R. Odeyemi «Customer Experience Monitoring, Case Study or Union Bank of Nigeria». Faculty of Business and Management, 2017
S. Rezyapova «Customers Experience Monitoring: Models and Framework». Faculty of Business and Management, 2016
O. Nazarov «Experience Monitoring Based on 360° Customer View: Models and Framework». Faculty of Business and Management, 2016
A. Naydenov «Week-Signal Analysis Based on Expert Estimations and Big Data Tools». Faculty of Business and Management, 2016
A. Denisov «Monitoring and Decision Making on the Basis of the Churn Predictive Model». Faculty of Business and Management, 2016
M. Sivoglazov «Digital Banking Based on Development of Recommendation Systems». Faculty of Business and Management, 2016
Courses (2018/2019)
- Case Management Foundations (Bachelor’s programme; Faculty of Business and Management; programme "Business Informatics"; 4 year, 3 module)Rus
- System Analysis and Organization Design (Master’s programme; Faculty of Business and Management; programme "Big Data Systems"; 1 year, 1, 2 module)Eng
Publications27
- Chapter Taratuhina Y., Avdeeva Z., Filatov S., Patutinsky F. Instrument For Coordination of Social Groups For Increase in Effectiveness in Smart Education, in: Strategic Innovative Marketing. 4th IC-SIM, Mykonos, Greece 2015. Switzerland : Springer, 2017. doi P. 609-614. doi
- Article Avdeeva Z., Raikov A., Ermakov A. Big Data Refining on the Base of Cognitive Modeling // IFAC-PapersOnLine. 2016. Vol. 49. No. 32. P. 147-152. doi
- Article Komarov M. M., Avdeeva Z. Customer experience management for smart commerce based on cognitive maps // Annals of Data Science. 2016. Vol. 3. No. 1. P. 101-118. doi
- Article Avdeeva Z., Kovriga S., Makarenko D. On the Statement of a System Development Control Problem with Use of SWOT-analysis on the Cognitive Model of a Situation // IFAC-PapersOnLine. 2016. Vol. 49. No. 12. P. 1838-1843. doi
- Chapter Авдеева З. К., Giri C. The main functionality of smart learning system // В кн.: III International Conference "Engineering & Telecommunication En&T 2016". MIPT, 2016. С. 225-231.
- Book Авдеева З. К., Филиппов В. А. Обзор моделей и методов поддержки умных образовательных сред. М. : ИПУ РАН, 2016.
- Article Авдеева З. К., Коврига С. ПОДХОД К ПОСТАНОВКЕ ЗАДАЧ УПРАВЛЕНИЯ НА КОГНИТИВНОЙ МОДЕЛИ СИТУАЦИИ ДЛЯ СТРАТЕГИЧЕСКОГО МОНИТОРИНГА // Управление большими системами: сборник трудов. 2016. № 59. С. 120-146.
- Chapter Mikhail Komarov, Avdeeva Z. Customer Experience Management for Smart Commerce Based on Cognitive Maps, in: Procedia Computer Science. 3rd International Conference on Information Technology and Quantitative Management, ITQM 2015 Vol. Volume 55. Amsterdam : Elsevier, 2015. P. 970-979.
- Chapter Taratuhina Y., Avdeeva Z., Омарова Н. О. Smart Educational Environment as a Platform for Individualized Learning Adjusted to Student's Cultural-Cognitive Profile, in: Smart Education and Smart e-learning. Switzerland : Springer, 2015. P. 219-231.
- Article Taratuhina Y., Avdeeva Z., Mirishli D. F. The Principles and Approach Support the Mapping of the Personal Study Pathway in Electronic Educational Environments // Procedia Computer Science. 2014. No. 35. P. 560-569. doi
- Book Ю.В. Таратухина, З.К. Авдеева ДЕЛОВЫЕ И МЕЖКУЛЬТУРНЫЕ КОММУНИКАЦИИ. Учебник и практикум для академического бакалавриата. М. : Юрайт, 2014.
- Article Авдеева З. К., Захарова Е., Коврига С. О методике анализа угроз безопасности мегаполиса на основе когнитивных карт (на примере Москвы): структуризация знаний о ситуации//Вестник адыгейского государственного университета. Cер. 5, Экономика – 2014-№3 – В печати // Вестник Адыгейского государственного университета. 2014. № 3 (in press)
- Article Авдеева З. К., Коврига С. О некоторых принципах и подходах к построению коллективной когнитивной карты ситуации группой экспертов // Управление большими системами: сборник трудов. 2014. № 52. С. 34-64.
- Article Авдеева З. К., Горелова Г., Коврига С., Панкратова Н. Угрозы безопасности мегаполиса, когнитивное моделирование // Системные исследования и информационные технологи. 2014. № 4. С. 10-22.
- Article Avdeeva Z., Kovriga S. Diagnosing of The Problematic Situation in Manufacturing System Development Based-On-Cognitive Map // Manufacturing Modelling, Management, and Control. 2013. Vol. 7, P.1. P. 964-968.
- Chapter Avdeeva Z., Коврига С. Diagnosing of the problem situation in manufacturing system development based on cognitive map, in: 7th IFAC Conference on Manufacturing Modelling, Management, and Control, Vol. 7. St. Petersburg : IFAC publisher, 2013. P. 963-968.
- Article Авдеева З. К., Коврига С. В. Диагностирование проблемных ситуаций в развитии сложных систем на основе когнитивных карт // Управление большими системами: сборник трудов. 2013. № 42. С. 5-28.
- Chapter Avdeeva Z., Abramova N., Fedotov A. An approach to systematization of types of formal cognitive maps, in: 18th IFAC World Congress. Milan : IFAC publisher, 2011. P. 14246-14252.
- Book Авдеева З. К., Коврига С. В. Формирование стратегии развития социально-экономических объектов. Саарбрюкен : LAP LAMBERT Academic Publishing, 2011.
- Chapter Avdeeva Z., Abramova N., Kovriga S., Makarenko D. Subject-formal Methods Based on Cognitive Maps and the Problem of Risk Due to the Human Factor, in: Cognitive maps. Wien : InTech, 2010. Ch. 2. P. 35-62.
- Article Авдеева З. К., Коврига С. В. Эвристический метод концептуальной структуризации знаний при формализации слабоструктурированных ситуаций на основе когнитивных карт. // Управление большими системами: сборник трудов. 2010. № 31. С. 6-34.
- Chapter Avdeeva Z., Коврига С. В. Cognitive approach in simulation and control, in: Plenary papers, Milestone reports & Selected survey papers. 17th IFAC World Congress. Seul : IFAC publisher, 2008. P. 160-167.
- Chapter Avdeeva Z., Abramova N., Kovriga S. Cognitive approach to control in ill-structured situation and the problem of risks, in: Advances in Robotics, Automation and Control. Wien : InTech, 2008. Ch. 6. P. 85-110.
- Article Авдеева З. К., Коргин Н. III Всероссийская молодежная конференция по проблемам управления (ВМКПУ'2008) // Проблемы управления. 2008. № 5. С. 81-86.
- Article Авдеева З. К., Абрамова Н. Когнитивный анализ и управление развитием ситуаций: проблемы методологии, теории и практики // Проблемы управления. 2008. № 6. С. 4-9.
- Article Авдеева З. К., Макаренко Д. И., Коврига С. В. Когнитивное моделирование для решения задач управления слабоструктурированными системами (ситуациями) // Проблемы управления. 2007. № 3. С. 2-8.
- Article Авдеева З.К., Макаренко Д., Коврига С. Когнитивный подход в управлении // Проблемы управления. 2007. № 3. С. 2-8.
Conferences
- 201326th European Confer-ence on Operational Research (Rome). Presentation: Verification method of a theoretical models of cogni-tive maps and task statements of dynamic analysis based on them
- IFAC Conference on Manufacturing Modelling, Management, and Control (Санкт-Петербург). Presentation: Diagnosing of Problem Situation in Manufacturing System Development Based-On- Cognitive Map
- Ситуационные центры (Москва). Presentation: Математические модели и методы теории управления для поддержки функциональных задач СЦ по поддержке принятия решений
- Информационно-аналитические системы и средства бизнес-анализа в органах государственной власти и госучреждениях - 2013 (Москва). Presentation: Математические модели теории управления для поддержки функционирования ИАС и СЦ
- 2010IХ Всероссийская школа-конференции молодых ученых «Управление большими системами - 2012» (Казань). Presentation: Функциональные когнитивные карты и модели системной динамики: сравнение языков представления слабоструктурированных ситуаций
October System Dynamics Newsletter released
The report on activities of Russian Chapter of System Dynamics Society was presented in October System Dynamics Newsletter in Chapter and SIG News. The report describes activities of system dynamics group of HSE's Faculty of Business and Management on realization of scientific and educational projects on system dynamics.
'My Nickname at School Was 'Professor'. I Had to Live up to It'
Why do people become researchers and pursue careers in science? What is more important for them – self-fulfillment or financial incentives? On the day before Russia celebrated Science Day on Feb 8, HSE’s news service talked to researchers working at HSE about what motivated them to become scientists.