Julia Trabskaya
- Associate Professor:HSE Campus in St. Petersburg / St.Petersburg School of Economics and Management / Department of Management
- Programme Academic Supervisor:Arts and Culture Management, Cultural and Event Tourism Management
- Julia Trabskaya has been at HSE University since 2011.
Education, Degrees and Academic Titles
- 2014Associate Professor
- 2004
Candidate of Sciences* (PhD) in Economics
St. Petersburg State University of Economics and Finance - 2003
Degree
Repin Saint Petersburg State Academic Institute of Painting, Sculpture and Architecture - 2000
Degree
St. Petersburg University of Economics and Finance
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Continuing education / Professional retraining / Internships / Study abroad experience
-
PhD Programme Tartu University. 2017-till present.
-
Visiting researcher. Lisbon University ISEG – Ulisboa ISEG. February-March 2019. Lisbon, Portugal.
-
PhD Summer School in Economics, Management, Political Science, Law and Public Administration. 28.–30.06.2021 in Narva-Jõesuu, Estonia. Poster presentation "Immigrant Entrepreneurship: The Role of Ethnolinguistic Characteristics and Migration Policy"
-
Workshop presented by The Case Centre (Great Britain). 2021. Case "The Fabergé Museum in St. Petersburg: Balancing Culture and Business''
-
17th Workshop On Corporate Governance European Institute for Advanced Studies in Managemen EIASM, 2-3 November 2020. Brussel, Belgium. Presentation: How To Approach Scenario Building With Predetermined Decision-Making Constraints.
-
Workshop Conducting experiments in entrepreneurship research: a paper development workshop for early-career scholars. Groningen, The Netherlands (8 and 9 of October 2019). Oral presentation “Idea and Entrepreneurial Opportunity along the Entrepreneurial Journey. Idea- Opportunity Mechanism”.
-
ESU 2019 Conference and Doctoral programme on Entrepreneurship. The University of Naples Parthenope and the University of Campania Luigi Vanvitelli. September 9-13, 2019. Napoli, Italy
-
Workshop conducted by The Centre for Research in Circular Economy, Innovation and SMEs (CERCIS) of the University of Ferrara. Ferrara. Italy (December 16-18 2019). Oral presentation: “On the Path to Become “Knowledge-Based Estonia”: The Role of R&D, Funding and Effectiveness”.
-
The Annual Conference of the Estonian Economic Association 2020 Sustainable Estonia. Estonia. January 23-24 2020. Poster presentation: “Idea and Entrepreneurial Opportunity along the Entrepreneurial Journey. Idea-Opportunity Mechanism”.
- First Guild Summer School. Université Paris Diderot. July 6-13, 2019. Paris, France.
- II Paper Development Seminar. “New developments in entrepreneurial process research”. The University of Seville. April 22-23, 2019. Sevilla, Spain.
- PhD Summer School in Economics, Management, Political Science, Law and Public Administration. June 26-28, 2019. Puhij, Estonia.
- EDEN Doctoral Seminar on Methods, Techniques and Theories in Entrepreneurship and Innovation. European Institute for Advanced Studies in Management (EIASM). December 2-7, 2018. Brussell, Belgium.
- I Paper Development Seminar. «New developments in entrepreneurial process research». April 2-3, 2018. Sevilla, Spain.
- Conference and Doctoral Program on Entrepreneurship. The European University Network on Entrepreneurship (ESU). September 9-15, 2018. Łódź, Poland.
- Workshop “Entrepreneurial Ecosystems – Conceptualizations, Measurements, and Empirical Evidence”. The University of Technology, July 3-4, 2018. Tallinn, Estonia.
- Interreg V-A – Estonia Latvia 2014 – 2020 Project "Boosting cross border entrepreneurial activity in social and creative industries sector" (Social&Creative). Joint training event “To be the cross-border starter” Tartu, Estonia.
Grants
- 17th Workshop On Corporate Governance EIASM, 2-3 November, 2020. Brussel, Belgium. Presentation: How To Approach Scenario Building With Predetermined Decision-Making Constraints.
- ESU 2019 Conference and Doctoral programme on Entrepreneurship. University of Naples Parthenope and the University of Campania Luigi Vanvitelli. 09.09.2019 - 13.09.2019. Napoli. Italy.
- Workshop. The Centre for Research in Circular Economy, Innovation and SMEs (CERCIS) of the University of Ferrara. Paper: How to Approach Scenario Building with Predetermined Decision-Making Constraints. December 2019. Italy. Ferrara.
- Economics of cooperatives. Estonian University of Life Sciences. November 2019. Estonia.
- Entrepreneurship Theory and Practice: Present and Future 10th International Conference. June 10 - 13, 2019. Varna, Bulgaria.
- EDEN Doctoral Seminar on Methods, Techniques and Theories in Entrepreneurship and Innovation. European Institute for Advanced Studies in Management (EIASM). December 2-7, 2018. Belgium. Brussell.
- Estonian Economic Association Annual Conference 2019. Estonia. Tartu.
- Conference and Doctoral Program on Entrepreneurship. The European University Network on Entrepreneurship (ESU). September 9 - 15 2018. Łódź, Poland.
- Estonian Economic Association Annual Conference 2018. “Educational Economics and Governance: From kindergartens to life-long learning”. January 25 - 26, 2018. Oral presentation. Estonia. Toila.
- 4th International conference on tourism management and tourism-related issues. 18.09.2014 - 19.09.2014. Rome. Italy.
- Regional Gastronomy: Between tradition and innovation? A meeting organised by the ATLAS Tourism and Gastronomy Group. With the support of:The International Institute for Gastronomy, Culture, Art and Tourism (IGCAT). 29.05.2014 - 30.05.2014. Ponte de Lima. Portugal.
- Pori Jazz for Professionals Seventh International Event Management Summer Seminar. Keynote speaker. 16.07.2013 - 18.07.2013. Pori. Finland.
- The Cultural Entrepreneurship Conference (CEC) "Networked Cultural Heritage and its "Impact" on Place Branding". Presentation: "The role of gastronomic brands in promotion of tourist destinations". 10.12.2012 - 11.12.2012. Pori. Finland.
- 1st International Conference on Tourism Management and Tourism Related Issues. Presentation: "Saint Petersburg as a tourist destination: in search for gastronomic brand". Rimini. Italy. 15.09.2011 - 16.09.2011
- Всероссийская Национальная конференции «Санкт Петербургская конференция исследователей в сфере экономики, бизнеса и общества: итоги 2019 года» 27 декабря 2019 года. Россия. Санкт-Петербург.
Other publications21
- Article Trabskaya J., Zelenskaya E., Sinitsyna A., Тряпкин Н. С. Revisiting Museums of Contemporary Art: What Factors Affect Visitors with Low and High Levels of Revisit Intention Intensity? // Museum Management and Curatorship. 2022 doi
- Article Trabskaya J., Mets T. Perceptual Fluctuations within the Entrepreneurial Journey: Experience from Process-Based Entrepreneurship Training // Administrative Sciences. 2021. Vol. 11. No. 3. Article 5. doi
- Article Gorgadze A., Sinitsyna A., Trabskaya J., Bala T. The impact of new affective components on museum visitor retention: the context of major city event using SEM and CTree // International Journal of Event and Festival Management. 2021. Vol. 12. No. 2. P. 203-223. doi
- Article Trabskaya J., Shuliateva I., Abushena R., Gordin V. E., Dedova M. City branding and museum souvenirs: towards improving the St. Petersburg city brand: Do museums sell souvenirs or do souvenirs sell museums? // Journal of Place Management and Development. 2019. Vol. 12. No. 4. P. 529-544. doi
- Article Trabskaja J., Mets T. Ecosystem as the Source of Entrepreneurial Opportunities. // Foresight and STI Governance. 2019. Vol. 4. No. 13. P. 10-22. doi
- Article Mets T., Trabskaya J., Raudasaar M. The entrepreneurial journey of venture creation: Reshaping process and space // Revista de Estudios Empresariales. Segunda Época. 2019. Vol. 1. No. 1. P. 61-77. doi
- Chapter Gordin V. E., Trabskaya J. St. Petersburg as a Tourist Destination: Searching for the Gastronomic Brand, in: Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability Vol. 2. L. : Palgrave Macmillan, 2016. doi Ch. 4. P. 87-108. doi
- Article Valery Gordin, Julia Trabskaya, Elena Zelenskaya. The Role of Hotel Restaurants in Gastronomic Place Branding // International Journal of Culture,Tourism and Hospitality Research. 2016. Vol. 10. No. 1. P. 81-90. doi
- Article Хорева Л. В., Трабская Ю. Г., Зеленская Е. М. Гастрономический брендинг как инновационная технология продвижения туристской дестинации // Известия Санкт-Петербургского государственного экономического университета. 2015. № 6 (96). С. 50-60.
- Book Боровская И. Л., Дедова М. А., Матецкая М. В., Трабская Ю. Г. КРЕАТИВНОСТЬ В ГАСТРОНОМИИ: ТЕНДЕНЦИИ И ПРАКТИКИ / Науч. ред.: В. Э. Гордин, Ю. Г. Трабская. СПб. : Левша-Санкт-Петербург, 2015.
- Chapter Трабская Ю. Г. Креативность и инновации в сфере гастрономии // В кн.: КРЕАТИВНОСТЬ В ГАСТРОНОМИИ: ТЕНДЕНЦИИ И ПРАКТИКИ / Науч. ред.: В. Э. Гордин, Ю. Г. Трабская. СПб. : Левша-Санкт-Петербург, 2015. Гл. 3. С. 25-35.
- Article Трабская Ю. Г., Чернова Е. В. Роль гастрономических брендов в продвижении туристских дестинаций // Известия Санкт-Петербургского государственного экономического университета. 2015. № 1 (91). С. 52-59.
- Book Гастрономические бренды дестинаций: подходы и применение / Науч. ред.: В. Э. Гордин, Ю. Г. Трабская. СПб. : Левша-Санкт-Петербург, 2014.
- Chapter Гордин В. Э., Трабская Ю. Г. Гастрономический брендинг туристских дестинаций: опыт формирования и продвижения // В кн.: Гастрономические бренды дестинаций: подходы и применение / Науч. ред.: В. Э. Гордин, Ю. Г. Трабская. СПб. : Левша-Санкт-Петербург, 2014. Гл. 3. С. 42-63.
- Chapter Гордин В. Э., Трабская Ю. Г. Новые подходы к исследованию гастрономических брендов дестинаций // В кн.: Гастрономические бренды дестинаций: подходы и применение / Науч. ред.: В. Э. Гордин, Ю. Г. Трабская. СПб. : Левша-Санкт-Петербург, 2014. Гл. 4. С. 64-87.
- Chapter Гордин В. Э., Трабская Ю. Г. Предпосылки формирования гастрономических брендов туристских дестинаций // В кн.: Гастрономические бренды дестинаций: подходы и применение / Науч. ред.: В. Э. Гордин, Ю. Г. Трабская. СПб. : Левша-Санкт-Петербург, 2014. Гл. 2. С. 24-41.
- Chapter Трабская Ю. Г., Чичерина Е.М. Роль отелей в формировании гастрономических брендов дестинаций // В кн.: Гастрономические бренды дестинаций: подходы и применение / Науч. ред.: В. Э. Гордин, Ю. Г. Трабская. СПб. : Левша-Санкт-Петербург, 2014. Гл. 9. С. 150-180.
- Article Gordin V. E., Trabskaya J. The role of gastronomic brands in tourist destination promotion: The case of St. Petersburg // Place Branding and Public Diplomacy. 2013. No. 9. P. 189-201. doi
- Chapter Гордин В. Э., Трабская Ю. Г. Гастрономические бренды туристских дестинаций: российский и зарубежный опыт // В кн.: Северные дестинации как доминанта развития Северо-Западного региона. Труды III Международной научно-практической конференции, 1-2 декбря, 2011 г. / Под общ. ред.: Э. Павлова, О. Павлов, И. Чубиева, С. Степанова, Н. Петрова. Петрозаводск : Карельский научный центр Российской академии наук, 2012. С. 135-143.
- Chapter Гордин В. Э., Трабская Ю. Г. Роль гастрономических брендов в продвижении туристских дестинаций // В кн.: Культурное наследие и творческие индустрии: время, место, действие. Сборник трудов сотрудников Лаборатории экономики культуры Санкт-Петербургского филиала Национального исследовательского университета "Высшая школа экономики" / Науч. ред.: В. Э. Гордин. СПб. : Левша-Санкт-Петербург, 2012. С. 109-140.
- Book Трабская Ю. Г. Сборник учебно-методических комплексов по дисциплинам «Организация конгрессно-выставочной деятельности в средствах размещения», «История национального и международного бизнеса», «Технология и организация услуг питания в индустрии гостеприимства». СПб. : Левша-Санкт-Петербург, 2012.
Grant program of Vladimir Potanin Fund. Project: “Course for master’s
program “Event Experience Management”, individual grant 2015-2016
(approved)
Basic Research Program Project of National Research University Higher
School of Economics in 2016. Project: “Application of tools of web
analytics for research on effects of cultural and creative industries”
(approved)
Basic Research Program Project of National Research University Higher
School of Economics in 2015. Project: “Creative potential of destination
for tourism development” (approved)
Basic Research Program Project National Research University Higher
School of Economics in 2014. Project: "Cultural events as a driver of
development of towns" (approved)
Basic Research Program Project National Research University Higher
School of Economics in 2013. Project: "A study of event activities as a
tool for the creative industries development" (approved)
Basic Research Program Project National Research University Higher
School of Economics in 2011 -2012. Project: "Innovative forms of
interaction of the cultural heritage and creative industries" (approved)
Courses (2021/2022)
- Analytics in Arts and Culture (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1-3 module)Eng
- Art Management in the context of the Modern Arts Institutions (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 2, 3 module)Eng
- Art Management in the context of the Modern Arts Institutions (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 2, 3 module)Eng
- Arts History and Contemporary Cultural Practices (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1-4 module)Eng
- Creative Entrepreneurship in Art and Culture (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 1 module)Rus
- Research Seminar (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 1-3 module)Rus
- Research Seminar "Academic Reading, Writing, and Presenting" (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1, 2 module)Eng
- Research Seminar "Problems of Scientific Research in Art and Culture" (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 3, 4 module)Eng
- Past Courses
Courses (2020/2021)
- Analytics in Arts and Culture (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1-4 module)Eng
- Arts History and Contemporary Cultural Practices (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1-4 module)Eng
Research Methods in Management (Master’s programme; St.Petersburg School of Economics and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 2 module)Eng
- Research Seminar (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1-4 module)Rus
- Research Seminar "Current Trends in Cultural and Event Tourism Research" (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 1-3 module)Rus
Courses (2019/2020)
- Event Experience Management (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 1, 2 module)Eng
- Internal and External Culture of Saint-Petersburg (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1 module)Rus
- Research Seminar "Current Trends in Cultural and Event Tourism Research" (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1-4 module)Rus
- Research Seminar "Current Trends in Cultural and Event Tourism Research" (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 2, 3 module)Rus
Courses (2017/2018)
- Cultural and Creative Industries (Minor; St.Petersburg School of Economics and Management; 1, 2 module)Eng
- Event Management (Minor; Saint-Petersburg School of Social Sciences and Area Studies; 3, 4 module)Eng
Exploring the Visitor Experience at the Fabergé Museum
Students of the HSE University-St Petersburg Master's programme in Arts and Culture Management conducted a study of the visitor experience at the Fabergé Museum based on an exhibition of artworks by Salvador Dalí. The results of this and other joint projects with the museum are to be included in the programme’s curriculum.
CIBA-2022: New Stage of the Alexandrinsky Theatre, Aesthetic Intelligence, and Top Industry Speakers
On March 5, the New Stage of the Alexandrinsky Theatre will host the 'CIBA: Creative Industries. Business. Art' for the second time. This art event was created by students of the master's programme 'Arts and Culture Management'. The event will bring together prominent speakers (and one secret guest!) from the art industry, who will focus on the topic of aesthetic intelligence. The event has already been included in the Alexandrinsky Theatre’s repertoire and has been ranked among the top 5 events according to the Theatre.
How To Become an Arts Manager
Pursuing a career as an arts manager requires a degree in fine arts or other related sphere. Here at HSE – St. Petersburg, we have a unique Master's programme in Arts and Culture Management which was specially designed to prepare students for work in the creative arts industry. During the programme students learn and hone competencies of an art manager, get an Italian master's degree, take a chance to work on real-life projects with iconic art institutions, get involved in a Research and Study group or project laboratories organised jointly with a world-famous luxury jewellery house – the Maison Cartier. In this interview, the academic director of the programme, Yulia Trabskaya, told us about the main features of the programme, its partnership with well-known art institutions, foreign campaigns, current projects, as well as revealed how to study in Italy for a year and shared the latest news for the 2022 intake.
HSE University – St Petersburg Launches Joint Projects with the Maison Cartier
Within the framework of the ‘Cartier & HSE: the Future is Youth’ meeting, a presentation dedicated to the partnership between the HSE campus in Saint Petersburg and a world-famous luxury jewellery house took place with the participation of Yanina Novitskaya, Managing Director of Cartier in Russia, Ukraine, and the CIS, and Sergey Kadochnikov, Director of the HSE Campus in St Petersburg.
International Opportunities Online: Joint Courses Bring HSE’s and International Students Together
Call for Applications for the development and delivery of joint online courses with international partner universities completed at HSE University — St. Petersburg at the end of December. Now students of five educational programmes can take courses developed by lecturers from HSE and partner universities. Students of partner universities will take the courses along with students of HSE University — St. Petersburg.
Master’s Programme 'Arts and Culture Management' Enters a Strategic Partnership with the State Hermitage
Under the agreement between HSE University and the State Hermitage, a separate agreement on a strategic partnership between the Master’s Programme in Arts and Culture Management and the museum has been established. As part of the partnership, Hermitage staff led two courses in the first semester of 2020: 'Art History and Contemporary Cultural Practices' and 'Art Management'.
Communications, Creativity and Critical Thinking — What Have the Students Learnt in the Course of the Skills4Future Programme
November 18 a metaprogramme Skills4Future came to a close at HSE University - St Petersburg. During a month participants were working on problematic tasks and projects devoted to the involvement of the youth in the life of the city, developing the concept of the festival for the Russian Museum of Ethnography, studying the cultural scenes of Saint Petersburg and the influence of coronavirus on the society. Let’s see what results the students managed to achieve.
Non scholae, sed vitae
At the end of October, the Metaprogramme 'Skills4Future' will launch at HSE University - St Petersburg. Participants of the programme will have the opportunity to boost their communication, teamwork, creative, and critical thinking skills. In laboratory courses of the programme, students will learn why it is important to study cultural scenes of St Petersburg, how contemporary youth behaves in the city, and how the coronavirus pandemic has changed society.
HSE St. Petersburg’s Master’s Programme in Arts and Culture Management Partners with the Hermitage
As part of an agreement signed by HSE University and the State Hermitage in July 2019, the museum will become a partner of HSE–St. Petersburg’s Master’s programme in Arts and Culture Management. Hermitage staff will teach courses in the programme. The agreement also provides for joint projects and student internships at the museum.
St. Petersburg’s Gastronomic Brand Goes International
Scholars at HSE St. Petersburg have published their research in a new monograph for international tourism professionals. Dr. Valery Gordin, Deputy Director of HSE St. Petersburg and Head of the Laboratory of Cultural Economics, together with Dr. Julia Trabskaya, Leading Research Fellow at Laboratory of Cultural Economics, authored a chapter for a book entitled ‘Tourism Management, Marketing, and Development. Performance, Strategies, and Sustainability’. Palgrave Macmillan, a leading global publisher, issued this volume in December 2015.
St. Petersburg’s Gastronomic Brand Goes International
Scholars at HSE St. Petersburg have published their research in a new monograph for international tourism professionals.
17%
of hotel restaurants in St. Petersburg offer only local cuisine.