Julia Trabskaya
- Associate Professor:HSE Campus in St. Petersburg / St.Petersburg School of Economics and Management / Department of Management
- Programme Academic Supervisor:Arts and Culture Management, Cultural and Event Tourism Management
- Julia Trabskaya has been at HSE University since 2011.
Education, Degrees and Academic Titles
- 2014Associate Professor
- 2004
Candidate of Sciences* (PhD) in Economics
St. Petersburg State University of Economics and Finance - 2003
Degree
Repin Saint Petersburg State Academic Institute of Painting, Sculpture and Architecture - 2000
Degree
St. Petersburg University of Economics and Finance
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Continuing education / Professional retraining / Internships / Study abroad experience
- Visiting researcher. Lisbon University ISEG – Ulisboa ISEG. February-March 2019. Lisbon, Portugal.
- ESU 2019 Conference and Doctoral programme on Entrepreneurship. University of Naples Parthenope and the University of Campania Luigi Vanvitelli. September 9-13, 2019. Napoli, Italy.
- First Guild Summer School. Université Paris Diderot. July 6-13, 2019. Paris, France.
- Workshop. The Centre for Research in Circular Economy, Innovation and SMEs (CERCIS) of the University of Ferrara. Paper How to Approach Scenario Building with Predetermined Decision-Making Constraints. December 2019. Italy. Ferrara.
- II Paper Development Seminar. “New developments in entrepreneurial process research”. University of Seville. April 22-23, 2019. Sevilla, Spain.
- PhD Summer School in Economics, Management, Political Science, Law and Public Administration. June 26-28, 2019. Puhij, Estonia.
- EDEN Doctoral Seminar on Methods, Techniques and Theories in Entrepreneurship and Innovation. European Institute for Advanced Studies in Management (EIASM). December 2-7, 2018. Brussell, Belgium.
- I Paper Development Seminar. «New developments in entrepreneurial process research». April 2-3, 2018. Sevilla, Spain.
- Conference and Doctoral Program on Entrepreneurship. The European University Network on Entrepreneurship (ESU). September 9-15, 2018. Łódź, Poland.
- Workshop “Entrepreneurial Ecosystems – Conceptualizations, Measurements, and Empirical Evidence”. University of Technology, July 3-4, 2018. Tallinn, Estonia.
- Interreg V-A – Estonia Latvia 2014 – 2020 Project "Boosting cross border entrepreneurial activity in social and creative industries sector" (Social&Creative). Joint training event “To be the cross-border starter” Tartu, Estonia.
Student Term / Thesis Papers
- Bachelor
A. Osipova «Brand Perception of Music Festivals: UK Festivals Case». St.Petersburg School of Economics and Management, 2020
V. Proshchin «Features of Umbrella Brand Creation for a Territory». St.Petersburg School of Economics and Management, 2017
S. Gudadze «Customer Journey Mapping as a Tool of Customer Experience Analysis in Digital-Marketing». St.Petersburg School of Economics and Management, 2017
D. Turichenko «Concept Development of a Club Concert’s Online Promotion (on Example of a Popular Music Concert)». St.Petersburg School of Economics and Management, 2017
Y. Kislova «Internet Marketing in Project Promotion». St.Petersburg School of Economics and Management, 2016
S. Yurlova «New Methods of Analysis of the Demand in the Music Industry». St.Petersburg School of Economics and Management, 2016
D. Arkhipov «Marketing Strategy in Banking (Sberbank of Russia Case Study)». St.Petersburg School of Economics and Management, 2016
A. Karaseva «The Role of Restaurants in Destination Gastronomic Brand Creation». St.Petersburg School of Economics and Management, 2016
V. Yastremskiy «Formation and Organization of Remote Teamwork by the Example of Project in Sphere of Child Camping». St.Petersburg School of Economics and Management, 2016
E. Volotskova «Implementation of Internet Promotion Strategy. Case Study of LLC "Northwest Company "Infosvyas" ("Stream Telecom")». St.Petersburg School of Economics and Management, 2016
- Master
M. Kulakova «Audience Building for Theater Festivals». St.Petersburg School of Economics and Management, 2020
V. Sherkevich «Development Management of Master's Programs in the Field of Culture, Art and Creative Industries Based on the Analysis of Students' Perception». St.Petersburg School of Economics and Management, 2020
D. Kobzar «Development of an Accessible Environment in Accommodation Facilities». St.Petersburg School of Economics and Management, 2020
P. Kamenskaya «Online Promotion of Muslim-Friendly Tourism in Kazan: a Critical Review and Recommendations». St.Petersburg School of Economics and Management, 2020
M. Lavrenteva «Digital Promotion of Music Festivals». St.Petersburg School of Economics and Management, 2020
L. Arutunyan «Management of the Digital Tourist Brand of the Republic of Armenia». St.Petersburg School of Economics and Management, 2020
A. Shatalova «Management of Destination Brand Creation and Promotion». St.Petersburg School of Economics and Management, 2020
M. Pham «Developing Culinary Nation Branding Strategy for Vietnam». St.Petersburg School of Economics and Management, 2020
I. Rezina «Management of Gastronomic Branding in the Hotel Restaurants». St.Petersburg School of Economics and Management, 2020
I. Geiman «Developing a Festival Promotion Strategy in Digital Environment». St.Petersburg School of Economics and Management, 2020
X. Jia «Impact of the 2022 Winter Olympics on Tourism Development in China». St.Petersburg School of Economics and Management, 2020
A. Pecherskikh «Development of the Strategy of Educational Product in the Digital Field». St.Petersburg School of Economics and Management, 2020
A. Mukhanova «Development of a Marketing Strategy for Online Promotion of Cultural Events». St.Petersburg School of Economics and Management, 2020
S. Rogozhina «Event-Marketing Strategy Development for Chain Restaurants». St.Petersburg School of Economics and Management, 2020
M. Karpova «Elaboration of Methods for Assessment of a Tourist Destination Brand Considering Ethnoconfessional Factors (the Case of the Republic of Tatarstan)». St.Petersburg School of Economics and Management, 2017
L. Kryukova «Development of Festival Output Estimation System (the Case of Rock Festivals)». St.Petersburg School of Economics and Management, 2017
E. Trefilova «Managing the Market of Souvenir Products Aimed at City Brand Formation». St.Petersburg School of Economics and Management, 2017
I. Shuliateva «The Development of Strategies for Commodification of Museum Activities». St.Petersburg School of Economics and Management, 2016
T. Semjonova «Destination’s Gastronomic Brand Formation Based on Cultural and Historical Heritage». St.Petersburg School of Economics and Management, 2016
Courses (2019/2020)
- Event Experience Management (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 1, 2 module)Eng
- Internal and External Culture of Saint-Petersburg (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1 module)Rus
- Research Seminar "Current Trends in Cultural and Event Tourism Research" (Master’s programme; St.Petersburg School of Economics and Management; 1 year, 1-4 module)Rus
- Research Seminar "Current Trends in Cultural and Event Tourism Research" (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 2, 3 module)Rus
- Past Courses
Courses (2017/2018)
- Cultural and Creative Industries (Minor; St.Petersburg School of Economics and Management; 1, 2 module)Eng
- Event Management (Minor; Saint-Petersburg School of Social Sciences and Area Studies; 3, 4 module)Eng
Courses (2016/2017)
Courses (2015/2016)
Event Experience Management (Master’s programme; St.Petersburg School of Economics and Management; "Менеджмент событийного и культурного туризма"; field of study "38.04.02. Менеджмент"; 2 year, 1, 2 module)Eng
- Project (Master’s programme; St.Petersburg School of Economics and Management; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1-4 module)Rus
- Restaurant Business (Master’s programme; St.Petersburg School of Economics and Management; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1, 2 module)Eng
Grants
- ESU 2019 Conference and Doctoral programme on Entrepreneurship. University of Naples Parthenope and the University of Campania Luigi Vanvitelli. 09.09.2019 - 13.09.2019. Napoli. Italy.
- Workshop. The Centre for Research in Circular Economy, Innovation and SMEs (CERCIS) of the University of Ferrara. Paper: How to Approach Scenario Building with Predetermined Decision-Making Constraints. December 2019. Italy. Ferrara.
- Economics of cooperatives. Estonian University of Life Sciences. November 2019. Estonia.
- Entrepreneurship Theory and Practice: Present and Future 10th International Conference. June 10 - 13, 2019. Varna, Bulgaria.
- EDEN Doctoral Seminar on Methods, Techniques and Theories in Entrepreneurship and Innovation. European Institute for Advanced Studies in Management (EIASM). December 2-7, 2018. Belgium. Brussell.
- Estonian Economic Association Annual Conference 2019. Estonia. Tartu.
- Conference and Doctoral Program on Entrepreneurship. The European University Network on Entrepreneurship (ESU). September 9 - 15 2018. Łódź, Poland.
- Estonian Economic Association Annual Conference 2018. “Educational Economics and Governance: From kindergartens to life-long learning”. January 25 - 26, 2018. Oral presentation. Estonia. Toila.
- 4th International conference on tourism management and tourism-related issues. 18.09.2014 - 19.09.2014. Rome. Italy.
- Regional Gastronomy: Between tradition and innovation? A meeting organised by the ATLAS Tourism and Gastronomy Group. With the support of:The International Institute for Gastronomy, Culture, Art and Tourism (IGCAT). 29.05.2014 - 30.05.2014. Ponte de Lima. Portugal.
- Pori Jazz for Professionals Seventh International Event Management Summer Seminar. Keynote speaker. 16.07.2013 - 18.07.2013. Pori. Finland.
- The Cultural Entrepreneurship Conference (CEC) "Networked Cultural Heritage and its "Impact" on Place Branding". Presentation: "The role of gastronomic brands in promotion of tourist destinations". 10.12.2012 - 11.12.2012. Pori. Finland.
- 1st International Conference on Tourism Management and Tourism Related Issues. Presentation: "Saint Petersburg as a tourist destination: in search for gastronomic brand". Rimini. Italy. 15.09.2011 - 16.09.2011
- Всероссийская Национальная конференции «Санкт Петербургская конференция исследователей в сфере экономики, бизнеса и общества: итоги 2019 года» 27 декабря 2019 года. Россия. Санкт-Петербург.
Publications5
- Article Trabskaya J., Shuliateva I., Abushena R., Gordin V. E., Dedova M. City branding and museum souvenirs: towards improving the St. Petersburg city brand: Do museums sell souvenirs or do souvenirs sell museums? // Journal of Place Management and Development. 2019. Vol. 12. No. 4. P. 529-544. doi
- Article Trabskaya J., Mets T. Ecosystem as the Source of Entrepreneurial Opportunities. // Foresight and STI Governance. 2019. Vol. 4. No. 13. P. 10-22. doi
- Chapter Gordin V. E., Trabskaya J. St. Petersburg as a Tourist Destination: Searching for the Gastronomic Brand, in: Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability Vol. 2. L. : Palgrave Macmillan, 2016. doi Ch. 4. P. 87-108. doi
- Article Valery Gordin, Julia Trabskaya, Elena Zelenskaya. The Role of Hotel Restaurants in Gastronomic Place Branding // International Journal of Culture,Tourism and Hospitality Research. 2016. Vol. 10. No. 1. P. 81-90. doi
- Article Gordin V. E., Trabskaya J. The role of gastronomic brands in tourist destination promotion: The case of St. Petersburg // Place Branding and Public Diplomacy. 2013. No. 9. P. 189-201. doi
Employment history
Generation 2025 ". The category: Best Master's Thesis on Entrepreneurship. Master's thesis "Development of commodification of museum activity strategies" (Shulyatyeva J.).
Grant program of Vladimir Potanin Fund. Project: “Course for master’s
program “Event Experience Management”, individual grant 2015-2016
(approved)
Basic Research Program Project of National Research University Higher
School of Economics in 2016. Project: “Application of tools of web
analytics for research on effects of cultural and creative industries”
(approved)
Basic Research Program Project of National Research University Higher
School of Economics in 2015. Project: “Creative potential of destination
for tourism development” (approved)
Basic Research Program Project National Research University Higher
School of Economics in 2014. Project: "Cultural events as a driver of
development of towns" (approved)
Basic Research Program Project National Research University Higher
School of Economics in 2013. Project: "A study of event activities as a
tool for the creative industries development" (approved)
Basic Research Program Project National Research University Higher
School of Economics in 2011 -2012. Project: "Innovative forms of
interaction of the cultural heritage and creative industries" (approved)
St. Petersburg’s Gastronomic Brand Goes International
Scholars at HSE St. Petersburg have published their research in a new monograph for international tourism professionals. Dr. Valery Gordin, Deputy Director of HSE St. Petersburg and Head of the Laboratory of Cultural Economics, together with Dr. Julia Trabskaya, Leading Research Fellow at Laboratory of Cultural Economics, authored a chapter for a book entitled ‘Tourism Management, Marketing, and Development. Performance, Strategies, and Sustainability’. Palgrave Macmillan, a leading global publisher, issued this volume in December 2015.
St. Petersburg’s Gastronomic Brand Goes International
Scholars at HSE St. Petersburg have published their research in a new monograph for international tourism professionals.
17%
of hotel restaurants in St. Petersburg offer only local cuisine.
