Julia Trabskaya
- Associate Professor:HSE Campus in St. Petersburg / St.Petersburg School of Economics and Management / Department of Management
- Leading Research Fellow:HSE Campus in St. Petersburg / St.Petersburg School of Economics and Management / Laboratory of Cultural Economics
- Julia Trabskaya has been at HSE since 2011.
Education, Degrees and Academic Titles
- 2014Associate Professor
- 2012
Candidate of Sciences* (PhD) in Economics
St. Petersburg State University of Economics and Finance - 2003
Diploma
Repin Saint Petersburg State Academic Institute of Painting, Sculpture and Architecture - 2000
Diploma
St. Petersburg State University of Economics and Finance
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Awards and Accomplishments
Student Term / Thesis Papers
- Bachelor
D. Turichenko «Concept Development of a Club Concert’s Online Promotion (on Example of a Popular Music Concert)». St.Petersburg School of Economics and Management, 2017
V. Proshchin «Features of Umbrella Brand Creation for a Territory». St.Petersburg School of Economics and Management, 2017
S. Gudadze «Customer Journey Mapping as a Tool of Customer Experience Analysis in Digital-Marketing». St.Petersburg School of Economics and Management, 2017
E. Volotskova «Implementation of Internet Promotion Strategy. Case Study of LLC "Northwest Company "Infosvyas" ("Stream Telecom")». St.Petersburg School of Economics and Management, 2016
D. Arkhipov «Marketing Strategy in Banking (Sberbank of Russia Case Study)». St.Petersburg School of Economics and Management, 2016
Y. Kislova «Internet Marketing in Project Promotion». St.Petersburg School of Economics and Management, 2016
S. Yurlova «New Methods of Analysis of the Demand in the Music Industry». St.Petersburg School of Economics and Management, 2016
A. Karaseva «The Role of Restaurants in Destination Gastronomic Brand Creation». St.Petersburg School of Economics and Management, 2016
V. Yastremskiy «Formation and Organization of Remote Teamwork by the Example of Project in Sphere of Child Camping». St.Petersburg School of Economics and Management, 2016
- Master
M. Karpova «Elaboration of Methods for Assessment of a Tourist Destination Brand Considering Ethnoconfessional Factors (the Case of the Republic of Tatarstan)». St.Petersburg School of Economics and Management, 2017
L. Kryukova «Development of Festival Output Estimation System (the Case of Rock Festivals)». St.Petersburg School of Economics and Management, 2017
E. Trefilova «Managing the Market of Souvenir Products Aimed at City Brand Formation». St.Petersburg School of Economics and Management, 2017
I. Shuliateva «The Development of Strategies for Commodification of Museum Activities». St.Petersburg School of Economics and Management, 2016
T. Semjonova «Destination’s Gastronomic Brand Formation Based on Cultural and Historical Heritage». St.Petersburg School of Economics and Management, 2016
Courses (2017/2018)
- Event Experience Management (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 2 year, 1, 2 module)Eng
- Gastronomic Tourism (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 2 year, 1, 2 module)Eng
- Internal and External Culture of Saint-Petersburg (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 1 year, 1 module)Rus
- Research Seminar "Current Trends in Cultural and Event Tourism Research" (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 1 year, 1-4 module)Rus
- Research Seminar "Organizational Research in Service Industries" (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 2 year, 1-3 module)Rus
- Tourism Destination Management (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 1 year, 3 module)Eng
- Past Courses
Courses (2016/2017)
- Event Experience Management (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 2 year, 1, 2 module)Eng
- Event Experience Management (Master’s programme; St.Petersburg School of Economics and Management; programme "Marketing Technologies"; 2 year, 1, 2 module)Eng
- Gastronomic Tourism (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 2 year, 1, 2 module)Eng
- Internal and External Culture of Saint-Petersburg (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 1 year, 1, 2 module)Rus
- Research Seminar "Current Trends in Cultural and Event Tourism Research" (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 1 year, 1-4 module)Rus
- Research Seminar "Organizational Research in Service Industries" (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 2 year, 1-3 module)Rus
Term Paper (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 2 year, 1-4 module)Rus
Courses (2015/2016)
- Event Experience Management (Master’s programme; St.Petersburg School of Economics and Management; programme "Marketing Technologies"; 2 year, 1, 2 module)Eng
- Event Experience Management (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1, 2 module)Eng
- Internal and External Culture of Saint-Petersburg (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 1 year, 1, 2 module)Eng
- Project (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1-4 module)Rus
- Research Seminar "Current Trends in Cultural and Event Tourism Research" (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; 1 year, 1-4 module)Rus
- Restaurant Business (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1, 2 module)Eng
Courses (2014/2015)
- Culture of Saint-Petersburg: Traditions and Modernity (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Economics"; 1 year, 3 module)Eng
- Culture of Saint-Petersburg: Traditions and Modernity (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Logistics and Supply Chain Management"; spec. "Logistics and Supply Chain Management"; 1 year, 3 module)Eng
- Culture of Saint-Petersburg: Traditions and Modernity (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 1 year, 3 module)Eng
- Culture of Saint-Petersburg: Traditions and Modernity (Bachelor’s programme; St. Petersburg School of Social Sciences and Humanities; programme "Public Administration"; 1 year, 3 module)Eng
- Festival Management (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1, 2 module)Eng
- Informal Culture of Saint Petersburg (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; spec. "Менеджмент событийного и культурного туризма"; 1 year, 1, 2 module)Eng
- Restaurant Business (Master’s programme; St.Petersburg School of Economics and Management; programme "Experience Economy: Hospitality and Tourism Management"; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1, 2 module)Eng
Courses (2013/2014)
- Culture of Saint-Petersburg: Traditions and Modernity (Bachelor’s programme; Faculty of Economics ; 1 year, 3 module)Eng
- Culture of Saint-Petersburg: Traditions and Modernity (Bachelor’s programme; Faculty of Management; 1 year, 3 module)Eng
- Culture of Saint-Petersburg: Traditions and Modernity (Studied in English) (Bachelor’s programme; Faculty of Management; 1 year, 3 module)Rus
- Festival Management (Master’s programme; Faculty of Management; programme "Experience Economy: Hospitality and Tourism Management"; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1, 2 module)Eng
- Research Seminar (Master’s programme; Faculty of Management; programme "Experience Economy: Hospitality and Tourism Management"; spec. "Менеджмент событийного и культурного туризма"; 2 year, 1-3 module)Rus
Publications3
- Chapter Gordin V. E., Trabskaya J. St. Petersburg as a Tourist Destination: Searching for the Gastronomic Brand, in: Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability Vol. 2. L. : Palgrave Macmillan, 2016. doi Ch. 4. P. 87-108. doi
- Article Valery Gordin, Julia Trabskaya, Elena Zelenskaya. The Role of Hotel Restaurants in Gastronomic Place Branding // International Journal of Culture,Tourism and Hospitality Research. 2016. Vol. 10. No. 1. P. 81-90. doi
- Article Gordin V. E., Trabskaya J. The role of gastronomic brands in tourist destination promotion: The case of St. Petersburg // Place Branding and Public Diplomacy. 2013. No. 9. P. 189-201. doi
St. Petersburg’s Gastronomic Brand Goes International
Scholars at HSE St. Petersburg have published their research in a new monograph for international tourism professionals. Dr. Valery Gordin, Deputy Director of HSE St. Petersburg and Head of the Laboratory of Cultural Economics, together with Dr. Julia Trabskaya, Leading Research Fellow at Laboratory of Cultural Economics, authored a chapter for a book entitled ‘Tourism Management, Marketing, and Development. Performance, Strategies, and Sustainability’. Palgrave Macmillan, a leading global publisher, issued this volume in December 2015.
St. Petersburg’s Gastronomic Brand Goes International
Scholars at HSE St. Petersburg have published their research in a new monograph for international tourism professionals.
17%
of hotel restaurants in St. Petersburg offer only local cuisine.
