Andrey Lavrov
- Senior Director for Communications
- Director:Faculty of Creative Industries / Brand Media Centre
- Andrey Lavrov has been at HSE University since 2019.
Responsibilities
- Developing media relations;
- Developing and supervising the implementation of the HSE information policy;
- Monitoring materials related to HSE University activities,
- Developing HSE activity in the field of public relations;
- Coordinating the activity of the HSE University and its structural divisions in information campaigns and events (exhibitions, presentations, events);
- Promoting HSE University brand and HSE educational programmes and events on social media;
- Supervising the activity of the PR Office.
Courses (2023/2024)
HSE University Comes First in Corporate Communications in Russia
HSE University took the first place in the TOP-COMM ranking of organisations in the field of corporate communications and relations in Russia. For the second year in a row, Andrey Lavrov, Senior Director for Communications at HSE University, was recognised ‘for the most effective work in the field of external communications of corporations in Russia.’ He also topped the ranking of communication managers in the field of education and science.
Telling Stories 2023: Faculty of Creative Industries Festival Held at HSE University
On May 27 and 28, the Telling Stories festival was held at HSE University on Pokrovsky Bulvar. The event, launched six years ago at HSE University’s Faculty of Creative Industries, consistently attracts leading experts from the fields of new media, digital industry, cinema, marketing and communications, art, design and fashion. This year’s programme included lectures, interviews, performances, workshops, screenings, and discussions on topics relevant to the creative community.
Academic Council: HSE University’s Contribution to Achieving National Goals and Development Priorities to Increase
HSE University’s Development Programme until 2030 will be improved in order to increase the university’s contribution to achieving national goals and implementing the priorities of the country’s scientific and technological development. This decision was made by the university’s Academic Council on April 26. The meeting also addressed the principles for the development of HSE University’s external communications, one of which is the creation of a high-quality information field around the university.
‘People Want to Receive Only Useful Content’
Experts say that interest in news has sharply increased among the Russian audience. At the same time, part of the audience deliberately avoids it. What kind of content is in demand and will people continue to watch TV? These and other issues were discussed at the plenary session ‘ Info-hygiene and Information Elitism: How to Consume Media Properly’ at the XXIV Yasin (April) International Academic Conference.
Okko and HSE University Sign Cooperation Agreement
The Okko online cinema service and HSE University have signed a cooperation agreement on the creation and distribution of educational content. The first HSE project to be hosted on Okko is the LessON original video project.
‘Everything is Becoming Media’: HSE University Experts Speak at Russian Creative Week
On July 7–10, Gorky Park hosted Russian Creative Week, a major event in the sector of economics linked to intellectual activity. Participants and guests of the event discussed the main tasks and issues in developing a strategy for a national creative product, and experts from HSE University presented effective models for work and life in the new economic reality.
The Bridge Between Science and Society: HSE University Hosts IV Russian Science Communication Forum
What challenges do science communicators face in Russia today? What lessons have they learned from the pandemic? Journalists, scholars, university staff and governmental representatives discussed issues regarding the popularization of science at the IV Russian Science Communication Forum. HSE University hosted the event for the first time.
‘The Ability to Talk about Your Research in a Way That Is Accessible to a Wide Audience Is a Must’
On October 16, 2020, HSE University—winner of the Communication Laboratory 2019 Grand Prix—will host the 4th Russian Science Communication Forum. The Forum is held in partnership with the Association of Education and Science Communicators (AKSON).
Brand New HSE Day: Discussions about the Future, Student-Led Workshops, Music, and Sports
On September 10, students, faculty, alumni, and viewers from all over the world will celebrate one of HSE’s biggest events together. This year, for the first time ever, HSE Day will be held online. Read on to find out what activities await guests on the four virtual stages of the online campus.