Mikhail Shushkin

Education, Degrees and Academic Titles

• 2013

  Doctor of Sciences*

• 2009
  Associate Professor
• 2004

  Candidate of Sciences* (PhD)

• 2001

  Degree
  Nizhny Novgorod State Pedagogical University

Awards and Accomplishments

Student Term / Thesis Papers

• Bachelor

• M. Barseghyan «Analysis of Practice of Positioning Jewelry Retailers in Nizhny Novgorod». Faculty of Management, 2018

• S. Pankratova «Development of a Communication Program for the Company "Souz Pokupateley" Based on Digital-Marketing Tools». Faculty of Management, 2018

• O. Chiglintseva «Development of a Brand Positioning Strategy Using Co-branding Programs on the FMCG Market». Faculty of Management, 2018

• M. Pendyukhova «The Study of Gender Characteristics of Behavior in the Russian Market». Faculty of Management, 2017

• M. Stupishina «Development Promotion Concept of the Vocal Studio "Allegro" Using Instruments of Selfbranding». Faculty of Management, 2017

• D. Shikov «Development Marketing Strategy of the Company». Faculty of Management, 2016

• N. Bloxina «Development of marketing strategy of a company.». Faculty of Management, 2014

• A. Shirshova «How to Design a Querilla Marketing Strategy». Faculty of Management, 2014

• N. Kovalenko «Developing positioning strategies based on the concept of «Lovemarks»». Faculty of Management, 2014

• O. Kataurova «Customer's loyalty strategy». Faculty of Management, 2014

• Master

• A. Mitrofanov «Development of the Marketing Program of the Educational Project «School of an Active Citizen»». Faculty of Management, 2019

• I. Andreeva «Social Partnership of the Family and the School as a Resource of Development of Educational Organization». Faculty of Management, 2019

• G. Levina «The Program to Improve the Quality of Educational Services in Municipal Budget Educational Institution «School №119 with In-depth Study of Specific Subjects»». Faculty of Management, 2018

• O. Guseva «Development Program for the Additional Education Organization». Faculty of Management, 2018

• S. Chistiakov «Prospects for Using Neuromarketing Tools in Russian Regions». Faculty of Management, 2018

• E. Dovgan «Brand Perception of NMGK Group of Companies». Faculty of Management, 2018

• N. Treshcheva «Factors of Customer Satisfaction in the Restaurant Market». Faculty of Management, 2018

• N. Suzdaltseva «Improving the Image of Sarov Orthodox Gymnasium». Faculty of Management, 2017

• V. Mikheeva «Development of Brands «Keno» and «Tanaki» in the B2B market». Faculty of Management, 2017

• E. Romashina «Research in Positioning Practices of Private Medical Centers on the Example of Nizhny Novgorod Market». Faculty of Management, 2017

• M. Ezhov «Analysis of the Generation IV Process Equipment Market Potential for the Russian Automotive Industry Companies». Faculty of Management, 2017

• A. Bogatov «The Development of the Image of the Municipal Budgetary General Education Institution «School №64» of Nizhny Novgorod». Faculty of Management, 2017

• T. Sinyatkina «The Development Strategy of Educational Institution». Faculty of Management, 2016

• K. Mochalova «Development of Company’s Competitive Strategy Using the Tools of Guerilla Marketing». Faculty of Management, 2016

• P. Maslova «Development of the Guerrilla Marketing Strategy for the Company "Team Gorky"». Faculty of Management, 2016

• T. Isaeva «Formulation of Marketing Conception for the New Educational Product with the Elements of Imitation Strategy». Faculty of Management, 2016

• K. Yadryshnikov «The Strategic Development of the Educational Institutional Territorial Management». Faculty of Management, 2016

• E. Lyubchanskaya «Practice Analysis of Music Cafes Positioning». Faculty of Management, 2016

• M. Cherepanova «Designing Development Strategy of Retailer Private Label». Faculty of Management, 2014

• A. Smirnova «Competitive Strategy Development through the Principles of "Guerrilla" Marketing». Faculty of Management, 2014

• V. Klemenova «Social Responsibility of Business as a Tool of Customer Relationships Management in an Innovative Company». Faculty of Management, 2014

Courses (2018/2019)

• Marketing in Small and Medium Business (Faculty of Management; programme "Management")Rus
• Scientific Research Methods in Management (Bachelor’s programme; Faculty of Management; programme "Management"; 4 year, 1, 2 module)Rus
• Strategies in Management: Management of Social Systems (Faculty of Management; programme "Education Administration")Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; programme "Education Administration"; 2 year, 1, 2 module)Rus
• Strategies in Management: Marketing Strategies (Faculty of Management; programme "Marketing")Rus
• Past Courses

Courses (2017/2018)

• Marketing in Small and Medium Business (Master’s programme; Faculty of Management; programme "Management"; 1 year, 2, 3 module)Eng
• Research Seminar "Contemporary trends and tools in marketing" (Master’s programme; Faculty of Management; programme "Marketing"; 1 year, 1-4 module)Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; programme "Education Administration"; 1 year, 2, 3 module)Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; programme "Education Administration"; 2 year, 1, 2 module)Rus
• Strategies in Management: Marketing Strategies (Master’s programme; Faculty of Management; programme "Marketing"; 1 year, 1-3 module)Rus

Courses (2016/2017)

• Brand Management (Bachelor’s programme; Faculty of Management; 4 year, 1, 2 module)Rus
• Management Strategies: Marketing Strategies and Business Development (Master’s programme; Faculty of Management; 1 year, 1-3 module)Rus
• Marketing in Small and Medium Business (Master’s programme; Faculty of Management; 1 year, 3, 4 module)Rus
• Research Seminar "Modern Instruments of Marketing" (Master’s programme; Faculty of Management; 1 year, 1-4 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; 2 year, 1-3 module)Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; 1 year, 2, 3 module)Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; 2 year, 1, 2 module)Rus

Courses (2015/2016)

• Guerilla-Tactics Marketing (Bachelor’s programme; Faculty of Management; 4 year, 2, 3 module)Rus
• Management Strategies: Marketing Strategies and Business Development (Master’s programme; Faculty of Management; 1 year, 1-3 module)Rus
• Marketing in Small and Medium Business (Master’s programme; Faculty of Management; 1 year, 3, 4 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; 1 year, 1-4 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; 2 year, 1-3 module)Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; 2 year, 2 module)Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; 1 year, 2, 3 module)Rus

Courses (2014/2015)

• Global Governance and Inter-cultural Marketing (Master’s programme; Faculty of Management; spec. "Global business"; 2 year, 1, 2 module)Rus
• Management Strategies: Marketing Strategies and Business Development (Master’s programme; Faculty of Management; 1 year, 1, 2 module)Rus

• Marketing (Advanced Course) (Master’s programme; Faculty of Management; "Лин-менеджмент", "Предпринимательство", "Инновационный менеджмент"; 1 year, 2, 3 module)Rus

• Research Seminar "Modern Instruments of Marketing" (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 2 year, 1-3 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; 1 year, 1-4 module)Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; 2 year, 1, 2 module)Rus
• Strategies in Management: Management of Social Systems (Master’s programme; Faculty of Management; 1 year, 2, 3 module)Rus

Courses (2013/2014)

• International Marketing (Bachelor’s programme; Faculty of Management; 3 year, 1 module)Rus
• Management Strategies: Marketing Strategies and Business Development (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 1 year, 1-3 module)Rus

• Marketing (Advanced Course) (Master’s programme; Faculty of Management; "Инновационный менеджмент", "Предпринимательство"; 1 year, 1, 2 module)Eng

• Marketing (Advanced Course) (Master’s programme; Faculty of Management; spec. "Лин-менеджмент"; 1 year, 1-4 module)Eng
• Marketing Strategies (Master’s programme; Faculty of Law; spec. "Корпоративное право"; 1 year, 3, 4 module)Rus

• Marketing Strategies (Master’s programme; Faculty of Economics; "Аудит и консалтинг", "Финансы фирмы", "Финансовые рынки и банковская деятельность"; field of study "080100.68 Экономика"; 1 year, 3, 4 module)Rus

• Marketing Strategies (Master’s programme; Faculty of Humanities (Nizhny Novgorod); 1 year, 3, 4 module)Rus
• Research Seminar “Modern Marketing Tools” (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 1 year, 1-4 module)Rus
• Research Workshop: Marketing and Entrepreneurship (Master’s programme; Faculty of Management; spec. "Маркетинг инноваций"; 2 year, 1-3 module)Rus

Courses (2012/2013)

• International Marketing (Bachelor’s programme; Faculty of Management; 3 year, 1 module)Rus

• Marketing (Advanced Course) (Master’s programme; Faculty of Management; "Предпринимательство", "Управление человеческими ресурсами", "Стратегический менеджмент", "Государственное муниципальное управление", "Инновационный менеджмент"; 1 year, 1, 2 module)Rus

Conferences

Research

Courses

Professional Interests