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Address: St. Petersburg, 16 Soyuza Pechatnikov Ulitsa, room 203
International marketing of higher education
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SPIN-RSCI: 3746-2754
ORCID: 0000-0002-9360-1977
ResearcherID: N-4372-2017
Scopus AuthorID: 57208010293
Google Scholar
M. Makhotaeva
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Olga Bakumenko

  • Olga Bakumenko has been at HSE University since 2020.


Scientific strategies and road-maps development.

Scintific activities monitoring, analytics and reporting.

Proposals for scientific activities development and academic development, including international universities benchmarking.

International scientific marketing coordination.

Monitoring of the campus's scientific potential digital positioning and international scientific communications development.

Development of scientific business processes regulations and standarts, proposals for scientific services digitalization.

Coordination of specific projects outside of purview of the Center for scientific management and academic development.


Education and Degrees

  • 2017

    Candidate of Sciences* (PhD)

  • 2009

    Pskov State Polytechnic Institute

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

Scientific communication, ITMO, Saint-Petersburg, 2020

Digital marketing, City Business School, Moscow, 2019

University Management, Moscow School of management Skolkovo, Moscow, 2019

Tendencies of international business, Pskov State University, Pskov, 2018

Targeting in Facebook and Instagram, City Business School, Moscow, 2017

Electronic internationalization: digital marketing of Russian universities abroad, Higher School of economics, Moscow, 2017

Management of a university international cooperation, Accreditation in education, Ioshkar Ola, 2017

Modern university in the face of global challenges: internationalization of a university, Higher School of Economics, Moscow, 2016

International business, European University Viadrina, Frankfurt an der Oder, Germany, 2015

International marketing, University of Turku, Turku, Finland, 2015


2018-2020 RFBR 18-410-600004 р_а ("Export oriented import substitution as a factor of a region investment prospects development")

2016-2017 RHSF 16-12-60002 ("Interregional cooperation as an instrument of a region strategic priorities development")

2015-2016 RHSF 15-12-60001 ("Theory and methodology of a region industrial complex modernization strategy development")


Employment history

2019-2020, Saint-Petersburg university of management and economics, chief international strategist

2017-2020, Pskov State University, Associate Professor, Senior Research Fellow, Head of the Research Center for External Economic Activity

2011-2017, Pskov State University, Head of the International Cooperation Department

2010-2017, Pskov State University, Senior teacher of the World economy and international business Department

Academic Workers of the World, Unite! How to Internationalize Research in the Digital Era

What has been the impact of the pandemic on the international relations of universities? Who should manage the internationalization of research at universities? Can a local university influence the global academic agenda? Participants of the round table ‘Internationalization of Research in Digital Reality’, which took place on March 30, sought to answer these and other questions. The event was organized byHSE University - St. Petersburg.