Ergunova Olga
- Associate Professor:HSE Campus in St. Petersburg / St.Petersburg School of Economics and Management / Department of Management
- Ergunova Olga has been at HSE University since 2022.
Responsibilities
· Associate Professor, Department of Management, St. Petersburg Branch of the National Research University «Higher School of Economics»
• Expert of the Russian Academy of Sciences
• President of the Ural Union of Tourism Industry
Education, Degrees and Academic Titles
- 2018Associate Professor
- 2010
Candidate of Sciences* (PhD)
Ulyanov Chuvash State University - 2002
Degree
Ulyanov Chuvash State University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Continuing education / Professional retraining / Internships / Study abroad experience
Period of study |
Name of educational institution |
Specialty |
2022 |
Kazakh Academy of Labor and Social Relations, Kazakhstan, Almaty |
Online education quality management
|
2022 |
Kazakh Academy of Labor and Social Relations, Kazakhstan, Almaty |
Increasing the efficiency of the enterprise management system
|
2021 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
Management in tourism and hospitality industry (professional retraining)
|
2021 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
The functioning of the digital electronic information and educational environment of the organization
|
2021 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
Preparing and conducting a presentation in Jalinga |
2021 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
Ideology and organization of project-based learning at the university
|
2021 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
The use of modern technologies and methods of online learning to organize the effective work of students in the virtual educational space |
2020 |
National College of Educational Institutions, Peru, Lima |
Transforming Administrative Management - Digital Transformation
|
2019 |
Erasmus, Germany, France, Switzerland
|
Educational systems in Europe |
2019 |
Ural Polytechnic College-Interregional Competence Center, Russian Federation, Yekaterinburg
|
Content-methodological and technological bases for exporting professional skill competitions for people with disabilities |
2018 |
ANO DPO "Institute of Management and Economics", St. Petersburg |
Regulatory requirements for the provision of services in the field of children's tourism |
2018 |
Ural Federal University the first President of the Russian Federation B.N. Yeltsin, Russian Federation, Yekaterinburg |
Implementation of the educational program in the context of the development of the electronic information and educational environment of the university |
2017 |
Европейский институт PR Institute Europeen des Relations publiques, Франция, г.Париж |
Innovations in strategic communications management |
2017 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
Legal support of state and municipal administration (professional retraining) |
2017 |
Ural Federal University the first President of the Russian Federation B.N. Yeltsin, Russian Federation, Yekaterinburg |
Teaching English in the format of the Cambridge FCE exam |
2017 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
Methodology for assessing the compliance of the quality of the BRI with the requirements of the Federal State Educational Standard and the regulatory legal acts of the Ministry of Education and Science of the Russian Federation |
2017 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
The use of distance learning technologies in the EOIS IDO |
2017 |
Ural Federal University the first President of the Russian Federation B.N. Yeltsin, Russian Federation, Yekaterinburg |
Teaching methods of teaching non-linguistic disciplines in English |
2017 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
Basic English course with elements of business communication |
2017 |
Ural State University of Economics, Russian Federation, Yekaterinburg |
Land and property relations. State Cadastral Registration” (professional retraining) |
2017 |
Ural Federal University the first President of the Russian Federation B.N. Yeltsin, Russian Federation, Yekaterinburg |
"Public Relations and Advertising" (professional retraining) |

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2023)
Courses (2022/2023)
International Marketing (Master’s programme; St.Petersburg School of Economics and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 1 module)Eng
- Management: modern concepts and technologies (Bachelor’s programme; St.Petersburg School of Economics and Management; 1 year, 1 module)Eng
- Organizational Behavior (Bachelor’s programme; St.Petersburg School of Economics and Management; 1 year, 2 module)Eng
Strategic Management (Bachelor’s programme; St.Petersburg School of Economics and Management; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 3 year, 3, 4 module)Eng
Strategic Management (Master’s programme; St.Petersburg School of Economics and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 1 module)Eng
20228
- Article Пьянкова С. Г., Митрофанова И. В., Ергунова О. Т. Государственная региональная политика в условиях неопределенности: практика Уральского федерального округа // Общество: политика, экономика, право. 2022. № 8(109). С. 28-35. doi
- Article Пьянкова С. Г., Ергунова О. Т., Горшкова О. П. Новые медиа как инструмент трансформации региональной коммуникационной среды взаимодействия аудитории и СМИ // Региональная экономика. Юг России. 2022. Т. 10. № 2. С. 60-68. doi
- Article Пьянкова С. Г., Митрофанова И. В., Ергунова О. Т. Роль pr-технологий в формировании и поддержании имиджа компаний в сфере общественного питания в РФ: региональный опыт // Друкеровский вестник. 2022. № 1(45). С. 125-141. doi
- Article Пьянкова С. Г., Митрофанова И. В., Ергунова О. Т. Специфика антикризисного менеджмента в развитии национального рынка FoodNet в контексте мировых вызовов // Экономика и управление: проблемы, решения. 2022. Т. 9. № 3. С. 48-58. doi
- Article Ергунова О. Т., Пьянкова С. Г., Митрофанова И. В. Трансформация традиционного сельского хозяйства как условие усиления продовольственной безопасности российских регионов // Научные исследования и разработки. Экономика. 2022. № 6. С. 27-34. doi
- Article Ергунова О. Т., Белякова Н. Ю., Бышевская А. Тренды инновационного развития национального рынка foodnet в контексте глобальных вызовов // Вестник Сибирского института бизнеса и информационных технологий. 2022. Т. 11. № 3. С. 63-68. doi
- Article Митрофанова И. В., Пьянкова С. Г., Ергунова О. Т. Тренды научно-технического развития foodnet в россии в условиях геополитической турбулентности // Научные исследования и разработки. Экономика. 2022. Т. 10. № 6. С. 8-15. doi
- Article Пьянкова С. Г., Митрофанова И. В., Ергунова О. Т. Цифровизация агропромышленного комплекса Уральского макрорегиона // Друкеровский вестник. 2022. № 3(47). С. 160-174. doi
Conferences
Grants
Grant executor: "Formation of an organizational and economic model for managing the customs effects of the Eurasian economic integration and assessment of their impact on the mechanism for implementing the agreed agro-industrial policy (Grant No. 18-010-01209 A RFBR)
Executor of the grants “Formation of the identity of migrants from Central Asian countries and Russians as a problem of mutual adaptation in the conditions of the Russian metropolis” (grant No. 16-33-00010 RHF, grant No. 16-33-0010/17-OGON RFBR).
Employment history
2020-present time |
Federation of Hospitality Auditors |
Vice President |
Creation of an ecosystem in the hospitality industry. Conducting more than 70 strategic sessions, master classes in 15 regions of the Russian Federation. Creation of a club of ambassadors in tourism and hospitality industry |
2020-present time |
Agency for Strategic Initiatives |
Public representative in the Sverdlovsk region |
Promoting ASI projects and initiatives in the field of tourism, identifying effective practices and projects, coordinating the work of ASI regional expert groups. |
2015– present time |
Sverdlovsk Regional Branch of the Russian Union of Young Scientists |
Chairman |
Organization of I-V international competitions for projects of young scientists "Cities 2030", winner of the competition of the best regional practices of the Coordinating Council for Youth Affairs in the scientific and educational spheres of the Council under the President of the Russian Federation for Science and Education, I-VI regional competitions "Women's Face of Science" 2021), 1st place in the nomination "The best tourist event dedicated to the Year of Science and Technology" X national award Russian Event Awards, 2021 |
2021 -present time |
NPO "Ural Union of Travel Industry" |
The president |
Creation of the Intersectoral Resource Center for Ural Hospitality, organization of the gastrofestival "Globus of Ural Taste", winner of the All-Russian competition of best practices in the field of national relations in 2022, Chef's Cup 2021 - MNTO chef's cup 2021 "The best chef of the Urals 2021", Regional competition of cases from leading companies "Take Your Height" |
2020-present time |
Chuvash cultural center of the Sverdlovsk region |
Chairman |
Forum "Etker-Heritage", took 1st place in the nomination "Best MICE event" of the IX National award in the field of event tourism Russian Event Awards 2020 |
2022-2018 |
Ural State University of Economics" |
Head of the Department of Tourism Business and Hospitality |
Obtaining the status of "Golden Department of Russia" for merits in the field of development of domestic education |
2022 -2018 |
Research and Education Center "Technologies of innovative development" |
Leading Researcher |
Expert of the Russian Academy of Sciences, executor of internal grants and research |
2022-2014 |
Ural Federal University First President of the Russian Federation B.N. Yeltsin |
Associate Professor of the Department of Integrated Marketing Communications and Branding |
Executor of grants from the Russian Humanitarian Foundation, RFBR |
2022-2014 |
Ural State University of Economics |
Associate Professor of the Department of Regional, Municipal Economics and Management |
RFBR grant executor, conducting more than 25 further vocational training of persons included in the reserve of managerial personnel, government bodies of the Yamalo-Nenets and Khanty-Mansi Autonomous Okrugs, Sverdlovsk and Kurgan regions, the Republic of Chuvashia |
Briefly
More than 10 years of work with enterprises of the hospitality and tourism industry in the Russian Federation and abroad
More than 10 years of successful teaching, expert and consulting activities
More than 50 successful projects implemented in Russia and in Latin America and the CIS
Participation as a speaker, expert, jury member in more than 120 international, all-Russian, regional specialized events
Organizer of more than 25 international and federal events in 5 years
More than 10 victories at international, national and regional competitions
Over 150 scientific publications