Olga Solovyeva
- Olga Solovyeva has been at HSE University since 2015.
Continuing education / Professional retraining / Internships / Study abroad experience
2016 "How to Start Lecturing in English", HSE, Moscow
2017 Academic writting course "Academic Writing: A Sum of Characters", HSE, Moscow
Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers under 30" (2018)
Student Term / Thesis Papers
- Bachelor
G. Vinogradov, Social and Communicative Component in Public Spaces: Research Methodology Development for Urban Planners. Faculty of Communications, Media, and Design, 2020
E. Morozov, The Methodology for Concept-Testing Evaluation: the Introduction of Growth-Hacking in the Banking Sector. Faculty of Communications, Media, and Design, 2020
K. Legut, How Public Spaces Empower Public Sphere in Moscow: the Case of Yama. Faculty of Communications, Media, and Design, 2020
P. Zauzolkova, Defining Leadership and Communication in Startups through the Prism of Organizational Context. Faculty of Communications, Media, and Design, 2020
S. Travkin, The Role of Influencers in the Political Discussion: the Case of Moscow’s Protests in the Summer of 2019. Faculty of Communications, Media, and Design, 2020
A. Ivanova, Specifics of Japan’s Soft Power Strategy: Pop-culture, Cultural Exchange and Nation-branding. Faculty of World Economy and International Affairs, 2020
E. Keshisheva, The United Nations Framework Convention on Climate Change: the Analysis through the Prism of Collective Action Theory. Faculty of World Economy and International Affairs, 2020
V. Zhelnova, The Influence of Relationship Marketing Tools on Customers’ Retention: on the Example of "VkusVill". Faculty of Communications, Media, and Design, 2020
A. Arutyunyan, Generation Z as an Audience of Online Versions of Glossy Magazines: the Impact of Values in Dialogue Creation with Target Audience. Faculty of Communications, Media, and Design, 2020
A. Averina, Professional Self-Presentation through Social Networks: What Do Employers Pay Attention to When Selecting Applicants. Faculty of Communications, Media, and Design, 2020
D. Shilova, Online Reputation Management: Customer Experience and Its Influence on Decision Making about the Purchase. Faculty of Communications, Media, and Design, 2020
A. Kukushkina, The State of Flow and Instructional Methods as Consumer Drivers in E-Learning. Faculty of Communications, Media, and Design, 2020
E. Tochinskaia, Personalization of Recommendation for the Films Promotion: Testing the Hypothesis of Personality Traits and Cialdinis' Persuasion Principles Correlation. Faculty of Communications, Media, and Design, 2020
E. Ponomareva, Men Representations in Contemporary Advertising of Male Brands: Perceptions of the Target Audience. Faculty of Communications, Media, and Design, 2019
A. Lenkute, Self-Censorship in Social Media and Its Influence on User Involvement in Brand Giveaways on Instagram. Faculty of Communications, Media, and Design, 2019
A. Nadirova, Influencers in Digital Brand Communications: the Shift from Celebrities to Microinfluеncers. Faculty of Communications, Media, and Design, 2019
K. Veriaeva, The Influence of Gamification and Platform Affordances on User Engagement in Online Learning: the Case of Skyeng. Faculty of Communications, Media, and Design, 2019
Courses (2020/2021)
Introduction to Strategic Communications (Bachelor’s programme; Faculty of World Economy and International Affairs; field of study "41.03.06. Публичная политика и социальные науки", field of study "41.03.05. Международные отношения"; 2 year, 2 module)Eng
Theory of Media and Communications (Bachelor’s programme; Faculty of World Economy and International Affairs; field of study "41.03.06. Публичная политика и социальные науки", field of study "41.03.05. Международные отношения"; 2 year, 2 module)Eng
- Past Courses
Courses (2019/2020)
- Communication Theory: Bridging Academia and Practice (Bachelor’s programme; Faculty of World Economy and International Affairs; 4 year, 1, 2 module)Eng
- Fundamentals of Communication Theory (Part 2) (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 3, 4 module)Eng
- Introduction to Public Relations (Bachelor’s programme; Faculty of World Economy and International Affairs; 2 year, 2 module)Eng
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 4 year, 1-3 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 1-4 module)Rus
Courses (2018/2019)
- Fundamentals of Communication Theory (Part 2) (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 4 module)Eng
- Introduction to Public Relations (Bachelor’s programme; Faculty of World Economy and International Affairs; 2 year, 2 module)Eng
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 2-4 module)Rus
Courses (2017/2018)
- Fundamentals of Communication Theory (Part 2) (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 3, 4 module)Eng
- Public and Government Relations (Bachelor’s programme; Faculty of World Economy and International Affairs; 2 year, 3 module)Eng
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 2-4 module)Rus
Courses (2016/2017)
Courses (2015/2016)
- Fundamentals of Communication Theory (Part 2) (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 4 module)Eng
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 2 year, 1-4 module)Rus
Publications5
- Chapter Savin N., Solovyeva O. Social media and Russian society, in: Strategic communications in Russia: Public relations and advertising. Routledge, 2021. doi P. 167-176. doi
- Article Veryaeva K., Solovyeva O. The Influence of Gamification and Platform Affordances on User Engagement in Online Learning // International Journal of Distance Education Technologies. 2021. Vol. 1. No. 19. P. 1-17. doi
- Chapter Solovyeva O., Logunova O. Self-Presentation Strategies Among Tinder Users: Gender Differences in Russia, in: Digital Transformation and Global Society Third International Conference, DTGS 2018, St. Petersburg, Russia, May 30 –June 2, 2018, Revised Selected Papers, Part I / Ed. by Daniel A. Alexandrov, A. V. Boukhanovsky, A. V. Chugunov, Y. Kabanov, O. Koltsova. Issue 858. Cham : Springer, 2018. doi P. 474-482. doi
- Article Solovyeva O. COMMUNICATIVE ECOLOGY OF MOSCOW RESIDENTS: MAPPING MAJOR PATTERNS AMONG THE YOUNG DWELLERS // Urban Studies and Practices. 2017. Vol. 2. No. 3. P. 7-15.
- Book Bolotova A., Mnatsakanyan A. Communication as a discipline and as a field: Sharing experiences to construct a dialogue. Psychology of Self-disclosure in communicative dialogue. / Ed. by A. Endaltseva, O. Solovyeva, С. В. Самсонова. M. : HSE, 2015.
Conferences
- 2017International Communication Association's 67th Annual Conference (San Diego). Presentation: Addressing public in urban context: measuring communicative potential in Moscow
- 2016Intellectual Leadership and Humanitarian Technologies (Москва). Presentation: Towards communicative city: mapping communication patterns in Moscow
- Intellectual Leadership and Humanitarian Technologies (Москва). Presentation: Towards communicative city: mapping communication patterns in Moscow
- 2012Третья всероссийская молодежная конференция "Институциональные изменения в России и мире" (Санкт-Петербурге). Presentation: Оценка эффективности деятельности общественно-консультативных структур на примере Общественного Совета по развитию малого предпринимательства при Губернаторе Санкт-Петербурга
Employment history
2014 - 2016 London Gates Education Group, HR&Internal Communication Manager
2015 - present National Research University Higher School of Economics, Department of Integrated Communication
‘Advertising and PR’ and ‘Integrated communications’ programmes accredited by the ARCA
Ассоциация Коммуникационных Агентств России (АКАР) аккредитовала образовательные программы бакалавриата и магистратуры факультета коммуникаций, медиа и дизайна НИУ ВШЭ. Проверка состоялась в середине октября, ее прошли направления «Реклама и связи с общественностью» и «Интегрированные коммуникации».
