Elena Sinitsyna

Education and Degrees

2026

Candidate of Sciences* (PhD)
HSE University

2025

Doctoral programme
HSE University

2013

Degree
Institute for Humanities and Social Science

2012

Degree
Moscow State Pedagogical University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Professional Interests

organizational studies Internal marketing internal communications corporate culture organizational values employee outcomes Employer value proposition (EVP)Digital organizational communication

Courses (2026/2027)

Distribution and Sales Management (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 4 module)Rus
Distribution and Sales Management (Mago-Lego; HSE Graduate School of Business)Rus
Integrated Marketing Communications (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
Integrated Marketing Communications (Mago-Lego; HSE Graduate School of Business; 3, 4 module)Rus
Modern Tools of Marketing and AI (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 1 module)Rus
Sales Management (Bachelor’s programme; HSE Graduate School of Business field of study Management; 4 year, 2 module)Rus
Past Courses

Timetable for today

Full timetable

Dissertation for a Candidate of Sciences degree

2026
E. Sinitsyna Влияние теневой стороны внутренней коммуникации на поведенческую лояльность сотрудников к организации

Conferences

2025
Leadership Day SKOLKOVO (Москва). Presentation: Двойственность внутренней коммуникации в организации: Темная сторона и ее влияние на поведенческие результаты сотрудников
1ST INTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP, FAMILY BUSINESS & SUSTAINABLE INNOVATION (Джидда). Presentation: Exploring the Functional Roles of Communication Professionals in Russian Organizations

2024
Twenty-fourth International Conference on Knowledge, Culture, and Change in Organizations (Лиссабон). Presentation: Conversing in the Shadow of Echoes – a Scale Development and Validation of the Dark Side of Organizational Internal Communication

2023
Международная научная конференция студентов, аспирантов и молодых учёных «Ломоносов-2023» (Москва). Presentation: Изучение особенностей внутренних корпоративных online-мероприятий и их эффективности, как инструмента системы внутренних коммуникаций
XII Международный конкурс научных работ студентов и аспирантов (Москва). Presentation: Роль внутренней коммуникации в результатах сотрудников — обзор и направление
3-я Всероссийская научно-практическая конференция с международным участием «Актуальные направления повышения доходности социальных и бизнес-проектов - 2023» (Москва). Presentation: ЦИФРОВЫЕ КАНАЛЫ ВНУТРЕННИХ КОММУНИКАЦИЙ: ВЛИЯНИЕ ВНУТРЕННИХ ОНЛАЙН-МЕРОПРИЯТИЙ НА УДОВЛЕТВОРЕННОСТЬ СОТРУДНИКОВ
45th EBES Conference - Budapest (Будапешт). Presentation: The Role of Internal Communication on Employee Loyalty - A Theoretical Synthesis
IMC 2023 - Bucharest (Бухарест). Presentation: The Role of Internal Communication on Employee Outcomes – A Review and Direction
Academy of International Business Middle East & North Africa 2023 Annual Conference (Рабат). Presentation: Conceptualizing Knowledge Inertia: A New Construct to Explore Various Non-sharing Behaviors of Knowledge

Employment history

LLC Prout Group (2015 – present) Co-founder