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Language Proficiency
English
Contacts
Phone:
+7(495) 772-9582
+7(495) 772-9590
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Address: 26 Shabolovka Ulitsa, Building 4, room 4205
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SPIN-RSCI: 8943-5930
ORCID: 0000-0001-5532-5791
ResearcherID: N-3775-2014
Scopus AuthorID: 57190134537
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Supervisor
O. K. Oyner
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Sergey P. Kazakov

  • Sergey P. Kazakov has been at HSE University since 2009.

Education, Degrees and Academic Titles

  • 2013

    Doctor of Sciences* in Economics and National Economy Management
    Thesis Title: Innovations Marketing Concept and Methods in Service Industries

  • 2002
    Associate Professor
  • 2000

    Candidate of Sciences* (PhD) in Economics and National Economy Management
    Moscow State University of Service

  • 1999

    Degree
    MATI - Russian State Technological University named after Tsiolkovsky

  • 1992

    Degree
    Plekhanov Russian Academy of Economics

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
* Doctor of Sciences
A post-doctoral degree called Doctor of Sciences is given to reflect second advanced research qualifications or higher doctorates in ISCED 2011.

Continuing education / Professional retraining / Internships / Study abroad experience

2019 - Academic Mobility: Wesminster Business School, University of Westminster, London, UK. Lectures and seminars instruction in master programs 'Master of International Marketing' и 'Master of Entrepreneurship, research project collaboration. 26 January - 21 February.

2018 - 'Project based teaching as a basis for students entrepreneurship skills development'. NRU HSE. Innovations Management Department, December 8-15

2018 - 'Statistics and Probablity in Data Science', Online course, Khanacademy

2018 - 'Introduction to Python for Data Science' Online course, Microsoft

2018 - 'Fundamentals of Digital Marketing' Online course, Google Digital Garage and IAB Europe

2018 - 'Internet marketing: from rookie to professional', Netology, Russia.

2017 - Erasmus+ Teaching the class of B2B Marketing in Tourism, School of Tourism, MCI, Innsbruck, Austria

2013 - Moscow State University of Business and Economics, Phd 2d grade ('Doctor Nayuk')

2000 — Moscow State University of Service; PhD Economics; Specialization: Economy and Management of a National Economy

1998 — Moscow Aviation Technology University; 2nd higher education degree (Economics); Specialization: Marketing Management

1992 — Russian Plekhanov Academy of Economics; 1st higher education degree (Technical); Specialization: Catering/Restaurant Management and Food Processing Engineering 

- Data Science in market research & analytics

- Internal Market Orientation, employee job satisfaction & loyalty, employer brand, ICT in the internal corporate communications

- Tourism & Hospitality marketing

- Market Orientation and Business Performance

- Marketing product innovations

- Trade marketing

- Service marketing

 

 

Awards and Accomplishments

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2018/2019)

Courses (2017/2018)

Courses (2014/2015)

Courses (2013/2014)

Courses (2012/2013)

Courses (2011/2012)

Courses (2010/2011)

Memberships

Tourism Review, Member Of Editorial Review Board

EMAC (European Marketing Academia)

AMA (American Marketing Association)

European Institute for Advanced Studies in Management (EIASM)

Conferences

  • 2019
    I Jornadas Doctorales en Economía y Empresa (Málaga). Presentation: Revisiting Internal Market Orientation in Family Firms
  • MBAcademy International Business Conference (Барселона). Presentation: International Management of the Internal Market Orientation
  • 2018
    ENTER2018 eTourism Conference (Йончеппинг). Presentation: How the Russian hotel industry is represented on online review platforms? An exploratory analysis of Muscovite hotels on Booking.com
  • XIX Апрельская международная научная конференция по проблемам развития экономики и общества (Москва). Presentation: Сегментация онлайн отзывов по лингво-группам: отличаются ли отзывы о российских отелях между англо- и неанглоязычными клиентами?

  • EMAC (European Marketing Academy Conference) - 2018 (Глазго). Presentation: Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia
  • CBIM Academic Conference (Center for Business & Industrial Marketing) (Мадрид). Presentation: Web 2.0 and Social Media Impact on Hotel Choice Decisions in B2B: The Comparative Study of Russian B2B and Leisure Tourist Practices

  • 2017
    EMAC (European Marketing Academy Conference) - 2017 (Гронинген). Presentation: Customer transgressions and perceived employee misbehavior in a context of UK and Russian service industries
  • 7th International conference on tourism management and related issues (Милан). Presentation: Segmenting online reviews by language groups: 
How English and non-English speakers rate Russian hotels differently
  • 7th International conference on tourism management and related issues (Милан). Presentation: Segmenting Online Reviews by Country of Origin: Empirical Evidence from Muscovite hotels

  • 7th International conference on tourism management and related issues (Милан). Presentation: Segmenting online reviews by language groups: How English and non-English speakers rate Russian hotels differently
  • 2014

    4TH INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT AND RELATED ISSUES (Рим). Presentation: How Russian Travellers Use Social Media and Other Internet Resources to Make Hotel-Choice Decisions

  • 7-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Влияние социальных медиа и интернет-ресурсов на потребительское поведение в индустрии гостеприимства и туризме

Publications56

Courses

  • Sales Management - Undergraduate level, Faculty of Management; 3rd year; Blocks 3, 4

Professional Interests

  • Marketing sales channels; product distribution issues
  • Market orientation and its relationship to company business performance
  • Forms of applied marketing: sales, service, and retail; product marketing and measuring competitiveness
  • Innovative marketing categories and marketing innovative products
  • Sales Management (taught in the English language) - Undergraduate level, Faculty of Management; 3rd year; Modules 3, 4
  • Sales Management - Undergraduate level, Faculty of Management; 4th year; Modules 3, 4
  • Marketing Basics - Specialists level, Faculty of Politology; Specialization: Advertising; 2nd year; Modules 3, 4
  • Marketing Basics - Specialists level, Faculty of Global Economics; 4th year; Modules 2, 3
  • Marketing Basics - Undergraduate level, Faculty of Business Information Technologies; 4rd year; Modules 1, 2

The author of 45 scientific publications summing 38,125 p.l. including 5 univestity work-books and 2 scientific books

 

Timetable for today

Full timetable