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SPIN-RSCI: 8943-5930
ORCID: 0000-0001-5532-5791
ResearcherID: N-3775-2014
Scopus AuthorID: 57190134537
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Supervisor
V. A. Rebiazina
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Sergey P. Kazakov

  • Sergey P. Kazakov has been at HSE University since 2008.

Education, Degrees and Academic Titles

  • 2013

    Doctor of Sciences* in Economics and National Economy Management
    Thesis Title: Innovations Marketing Concept and Methods in Service Industries

  • 2002
    Associate Professor
  • 2000

    Candidate of Sciences* (PhD) in Economics and National Economy Management
    Moscow State University of Service

  • 1999

    Degree
    MATI - Russian State Technological University named after Tsiolkovsky

  • 1992

    Degree
    Plekhanov Russian Academy of Economics

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
* Doctor of Sciences
A post-doctoral degree called Doctor of Sciences is given to reflect second advanced research qualifications or higher doctorates in ISCED 2011.

Continuing education / Professional retraining / Internships / Study abroad experience

2020 - Online Research Workshop with the title “Nvivo12 Plus / Twitter analysis” organised by the School of Management and Marketing (University of Westminster, London, UK), 3 July, 8 hours, certificate of workshop accomplisment.

2019 - Academic Mobility: Wesminster Business School, University of Westminster, London, UK. Lectures and seminars instruction in master programs 'Master of International Marketing' и 'Master of Entrepreneurship, research project collaboration. 26 January - 21 February.

2018 - 'Project based teaching as a basis for students entrepreneurship skills development'. NRU HSE. Innovations Management Department, December 8-15

2018 - 'Statistics and Probablity in Data Science', Online course, Khanacademy

2018 - 'Introduction to Python for Data Science' Online course, Microsoft

2018 - 'Fundamentals of Digital Marketing' Online course, Google Digital Garage and IAB Europe

2018 - 'Internet marketing: from rookie to professional', Netology, Russia.

2017 - Erasmus+ Teaching the class of B2B Marketing in Tourism, School of Tourism, MCI, Innsbruck, Austria

2013 - Moscow State University of Business and Economics, Phd 2d grade ('Doctor Nayuk')

2000 — Moscow State University of Service; PhD Economics; Specialization: Economy and Management of a National Economy

1998 — Moscow Aviation Technology University; 2nd higher education degree (Economics); Specialization: Marketing Management

1992 — Russian Plekhanov Academy of Economics; 1st higher education degree (Technical); Specialization: Catering/Restaurant Management and Food Processing Engineering 

- Data Science in market research & analytics

- Internal Market Orientation, employee job satisfaction & loyalty, employer brand, ICT in the internal corporate communications

- Tourism & Hospitality marketing

- Market Orientation and Business Performance

- Marketing product innovations

- Trade marketing

- Service marketing

 

 

Awards and Accomplishments

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2020/2021)

Courses (2017/2018)

Courses (2015/2016)

Memberships

Tourism Review, Member Of Editorial Review Board

EMAC (European Marketing Academia)

AMA (American Marketing Association)

European Institute for Advanced Studies in Management (EIASM)

Member of PhD qualification committee with major in Management at National Research University - Higher School of Economics

Member of PhD qualification committee #D505.001.104 with major in Marketing at Finanical University

Conferences

  • 2019
    I Jornadas Doctorales en Economía y Empresa (Málaga). Presentation: Revisiting Internal Market Orientation in Family Firms
  • MBAcademy International Business Conference (Барселона). Presentation: International Management of the Internal Market Orientation
  • 2018
    ENTER2018 eTourism Conference (Йончеппинг). Presentation: How the Russian hotel industry is represented on online review platforms? An exploratory analysis of Muscovite hotels on Booking.com
  • XIX Апрельская международная научная конференция по проблемам развития экономики и общества (Москва). Presentation: Сегментация онлайн отзывов по лингво-группам: отличаются ли отзывы о российских отелях между англо- и неанглоязычными клиентами?

  • EMAC (European Marketing Academy Conference) - 2018 (Глазго). Presentation: Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia
  • CBIM Academic Conference (Center for Business & Industrial Marketing) (Мадрид). Presentation: Web 2.0 and Social Media Impact on Hotel Choice Decisions in B2B: The Comparative Study of Russian B2B and Leisure Tourist Practices

  • 2017
    EMAC (European Marketing Academy Conference) - 2017 (Гронинген). Presentation: Customer transgressions and perceived employee misbehavior in a context of UK and Russian service industries
  • 7th International conference on tourism management and related issues (Милан). Presentation: Segmenting online reviews by language groups: 
How English and non-English speakers rate Russian hotels differently
  • 7th International conference on tourism management and related issues (Милан). Presentation: Segmenting Online Reviews by Country of Origin: Empirical Evidence from Muscovite hotels

  • 7th International conference on tourism management and related issues (Милан). Presentation: Segmenting online reviews by language groups: How English and non-English speakers rate Russian hotels differently
  • 2014

    4TH INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT AND RELATED ISSUES (Рим). Presentation: How Russian Travellers Use Social Media and Other Internet Resources to Make Hotel-Choice Decisions

  • 7-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Влияние социальных медиа и интернет-ресурсов на потребительское поведение в индустрии гостеприимства и туризме

Publications64

Courses

  • Sales Management - Undergraduate level, Faculty of Management; 3rd year; Blocks 3, 4

Professional Interests

  • Marketing sales channels; product distribution issues
  • Market orientation and its relationship to company business performance
  • Forms of applied marketing: sales, service, and retail; product marketing and measuring competitiveness
  • Innovative marketing categories and marketing innovative products
  • Sales Management (taught in the English language) - Undergraduate level, Faculty of Management; 3rd year; Modules 3, 4
  • Sales Management - Undergraduate level, Faculty of Management; 4th year; Modules 3, 4
  • Marketing Basics - Specialists level, Faculty of Politology; Specialization: Advertising; 2nd year; Modules 3, 4
  • Marketing Basics - Specialists level, Faculty of Global Economics; 4th year; Modules 2, 3
  • Marketing Basics - Undergraduate level, Faculty of Business Information Technologies; 4rd year; Modules 1, 2

The author of 45 scientific publications summing 38,125 p.l. including 5 univestity work-books and 2 scientific books

 

Timetable for today

Full timetable