Sergey Mkhitaryan

Education, Degrees and Academic Titles

2014

Professor

2009

Doctor of Sciences*

2003

Associate Professor

1996

Candidate of Sciences* (PhD)

1988

Degree
Ordzhonikidze Moscow Aviation Institute

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

* Doctor of Sciences
A post-doctoral degree called Doctor of Sciences is given to reflect second advanced research qualifications or higher doctorates in ISCED 2011.

Continuing education / Professional retraining / Internships / Study abroad experience

2022 — "Digital Technologies in Teaching Core Disciplines" (Certificate No. 22U150-00860), Innopolis University

2023 — "Technologies for Assessing Market Conditions and Presenting Research Results" (Certificate No. 23/23593), Plekhanov Russian University of Economics

2023 — "Transition to Doctoral Programmes for Training Academic and Research Staff in Accordance with Federal State Requirements" (Certificate No. 23/23990), Plekhanov Russian University of Economics

2023 — "Working in the Electronic Information and Educational Environment" (Certificate No. 23/22830), Plekhanov Russian University of Economics

2025 — Professional Retraining Programme "Data Analyst". Qualification awarded: Data Analyst (Professional Retraining Diploma No. 2025-10441-018), Yandex Educational Technologies, Moscow.

Professional Interests

marketing

Awards and Accomplishments

Best Teacher — 2024–2026

Supervisor of the following Doctoral theses

for a Candidate of Sciences degree

1
I. Sidelnikov AI-Driven Customer Experience in Luxury Markets
2
Retail Media Incrementality: Measuring Elasticity, Assessing Market Concentration Impact, and Identifying Cannibalization Mechanisms

Courses (2026/2027)

Analysis of Consumer Behavior Using CRM (Bachelor’s programme; HSE Graduate School of Business field of study Management; 3 year, 1, 2 module)Rus
Data Driven Marketing (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1, 2 module)Rus
Data Driven Marketing (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1, 2 module)Rus
Data Driven Marketing (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
Marketing Management and Company Strategy. Advanced (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1, 2 module)Rus
Marketing Management and Company Strategy. Advanced (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
Strategic Marketing (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1, 2 module)Rus
Strategic Marketing (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
Tools and Methods of Data Analysis (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 1, 2 module)Rus
Tools and Methods of Data Analysis (Mago-Lego; HSE Graduate School of Business; 1, 2 module)Rus
Past Courses

Timetable for today

Full timetable

Employment history

2015 – 2026 — Plekhanov Russian University of Economics, Department of Marketing, Professor

1993–1998; 2001–2015 — Moscow State University of Economics, Statistics and Informatics, Department of Marketing

2001–2009 — ArtElectro LLC, ArtElectro-KS — Marketing Director

1997–2001 — Emtika CJSC — Head of Marketing Department, Marketing Director

1994–1997 — Energo AOZT — Manager, Head of Marketing Department

1991–1994 — Work in commercial organizations

1988–1991 — Tupolev Aviation Scientific and Technical Complex — Software Engineer

Teaching experience in higher education — 28 years.