Невоструев Петр Юрьевич

Education, Degrees and Academic Titles

2013

Associate Professor

2008

Candidate of Sciences* (PhD)
Moscow State University of Economics, Statistics and Informatics

2005

Degree in Marketing
Moscow State University of Economics, Statistics and Informatics

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

Managing Student Entrepreneurial Trajectories in the University. Tutoring and Project Support in Technological Entrepreneurship, Moscow Institute of Physics and Technology (National Research University), No. 0701/26, 06.05.2026 (24 hours)
Summer Digital School. "Product Design" Track, Sberbank Corporate University, No. 24-249915, 30.08.2024 (78 hours)
Development of Educational Cases and the Use of the Case Method in Teaching Business Disciplines, National Research University Higher School of Economics, No. 2.2.5-18/23/369, 15.12.2023 (68 hours)
Artificial Intelligence and Customer-Centricity, Sberbank Corporate University, No. 23-237553, 22.12.2023 (30 hours)
Tracking of technological startups, FGBOU VO "L.N. Tolstoy TSPU", №7237, 24.10.2022 (32 hours)
ESG-transformation. Basic course, PRUE, No. 23/14732, 10.01.2021 (32 hours)
Fundamentals of Financial Literacy, PRUE, No. 23/17941, 10.01.2021 (18 hours)
Applied Artificial Intelligence in Discipline Programmes, "Innopolis University", №21U-150-14646, 30.11.2021 (144 hours)
Marketing analysis by means of business analytics, PRUE, №23/2752, 06.03.2020 (36 hours)
Peculiarities of Inclusive Education in Higher Education, PRUE, No. 23/1819, 05.02.2020 (16 hours)

Professional Interests

marketing digital marketing Customer development JTBD product management

Courses (2025/2026)

Digital Marketing and E-commerce (Mago-Lego; HSE Graduate School of Business; 2, 3 module)Rus
Digital Marketing and E-commerce (Master’s programme; HSE Graduate School of Business field of study Management; 1 year, 2, 3 module)Rus
Product Development Strategy (Mago-Lego; HSE Graduate School of Business; 2 module)Rus
Product Development Strategy (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 2 module)Rus
Product Management (Mago-Lego; HSE Graduate School of Business; 1 module)Rus
Product Management (Master’s programme; HSE Graduate School of Business field of study Management; 2 year, 1 module)Rus
Past Courses

Timetable for today

Full timetable

Employment history

2015--2024
G.V. Plekhanov Russian University of Economics
Associate Professor of the Department of Marketing.

2017--2021
OOO Inzheninirium, ANO NOC Bauman Moscow State Technical University, CMO

2014--2017
Bitcom 24 LLC (startup - mobile application), Vanskor LLC (startup - mobile application), Marketer

2008--present
Individual entrepreneur, marketing consultant: accelerator programme tracker (since 2017), mobile marketing, internet marketing, marketing strategy, communication strategy, content strategy, SMM, advertising campaigns, marketing analytics, community management, sales funnel management.

2006--2007
Creative advertising agency Trust Reklam Service, Director.
Television advertising, outdoor advertising.

2004--2006
Brothers Grimm Production Centre, Internet marketer.
Web design, website development, promotion of Internet projects.

Pyotr Nevostruev