The monitoring started in 2009 as a three-year cycle survey. In 2012 began the second cycle of the monitoring research. It analyzed the issue of public attitudes to innovations. The 2013 survey focused on the distribution of innovative practices in the households. The current wave aims at the analysis of population innovative consumer skills.
Research Object: Russian population aged 16 and above.
Research Aim of the survey is analysis of innovative consumer skills and strategies of Russian population in relation to durables, food products and travel services.
Empirical Base of the Research includes the data set containing the results of a standard representative survey of the Russian population, conducted in September 2013 (1670 people aged 16+). Additionally the data from previous surveys conducted in 2009-2013 and in 2006 were included. For international comparisons the report shows the data recently published by Eurostat (Eurostat Information society statistics, available athttp://ec.europa.eu/eurostat/web/information-society/data/database).
Key research results cover the analysis of the seven groups of innovative consumer skills related to: (1) the use of ICT, (2) the ability to control the quality of goods (i.e. attention to the constitution of food products); (3) the ability to monitor the market trends; (4) the ability to use gadgets and technologies (such as smart phones technologies related and smart home); (5) the aspiration to upgrade the generation of technical devices; (6) the ability to ‘individualize’ consumer goods; (7) creativity (i.e. innovation creation).
Research results indicate that many Russians have advanced ICT use skills. In their daily life respondents (aged 16-74) widely use such skills for e-shopping (16%), information search (46%), communication (60%), and interaction with public authorities (30%).
As for innovative consumer skills related to food purchase, it was possible to identify that half of respondents usually check the ingredients of food before they buy it. Nevertheless only a small share of respondents is willing to pay extra for organic and bio food (7%).
When it comes to the purchase of new appliances many Russians have expressed the aspiration to buy new-generation devices they use. However, often such aspiration does not come along with the understanding of the essence of innovations that were introduced into new generation of technology. So the consumption of innovative appliances becomes “consumption for the sake of consumption” and does not relate to the development of new technological functions.
Innovation creation is a rare activity for Russians - only 10% of respondents had such experience. This is typical for other countries as well. In Russia innovators are generally interested in technology and technological development, and tend to adjust the settings of various technological appliances. Such people usually engage in lifelong learning activities and frequently use Internet for different purposes including the generation of their own content.
In general, the survey results have shown that the Russian population has not developed the full range of innovative skills. Even though a large proportion of respondents demonstrate advanced ICT use skills (especially information search skills) they do not often use such skills for the market monitoring as well as for critical analysis of information found in the web.
Besides the analysis of innovative consumer skills in 2014 the preparations for the next survey wave were made: the research methodology was adjusted, the program and research tools were developed, and the data were collected and primarily analyzed. First results of the 2014 survey identify the decline in population’s interest in science and technology. Still the respondents acknowledge the role of science in society. Such positive attitude to science and technology co-exists with the low level of public engagement into science and technology issues and a very unattractive image of scientific career. A deeper analysis of the survey results will be done in 2015.
Implementation of the Research Results: The main findings of the survey are presented in academic papers, reports and annual data books prepared by the HSE Institute for Statistical Studies and Economics of Knowledge.