Goal of the Research: To reveal how market structure transformations, generated by enlarging and consolidating retailers, effect chain supplies and power asymmetry in contemporary Russian retailing.
Empirical Base of the Research: In 2013 questionnaires were collected from 419 managers of supply companies and 416 retail managers operating in five Russian cities: Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, and Tyumen. The survey covers three large markets, specifically the food sector, home appliances and electronics and textiles and clothing markets. The 2013 survey is a direct continuation of projects that took place in 2007 and 2010. The sampling embraces two types of companies, including chain stores and their suppliers. Retail chains were recruited from the complete list of multi-store companies. Supplying companies were recruited from the international dataset “Ruslana”.
Results of the Research: In order to achieve the general research goal, the project includes a theoretical basis for research on the consolidation of retailing and formation of global supply chains. It discusses the achievements in marketing relationships and new economic sociology to analyse inter-firm ties. It proposes a new methodology and sampling design for a survey of institutions governing relationships of retailers and their suppliers in Russia. The project describes details of the fieldwork, including a collection of questionnaires from retailers and suppliers in October-December 2013. In 2013 the survey covers a new market segment – textiles and clothing in addition to the food sector, home appliances and electronics.
Level of implementation, recommendations on implementation or outcomes of implementation of the Results.The results of the research project can be found in the articles we wrote to be published in some leading international and Russian journals. We presented them in international conferences and workshops. The research findings were integrated into the teaching processes and practices at the Higher School of Economics.
Field of application: We anticipate that our research findings will be useful for government authorities, business associations and research centers.