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Regular version of the site
Article
A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis

Anastasia V. Lukina, Roman R. Sidorchuk, Sergey V. Mkhitaryan et al.

Emerging Science Journal. 2023. Vol. 7. No. 6. P. 2239-2259.

Book chapter
Communication of Fashion Sustainability in the USSR and Modern Russia: What Does the Young Generation Know About Ecological and Social Agendas in Fashion?

Karamalak O., Sokolova T.

In bk.: Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023. Iss. 1. Springer Publishing Company, 2023. P. 204-217.

Working paper
Privacy Versus Security in Trying Times: Evidence from Russian Public Opinion

Chmel K., Marques II I., Mironyuk M. et al.

Higher School of Economics Research Paper. WP BRP 82/PS/2021. Higher School of Economics, 2021

HSE University Becomes Winner of International Eventiada Awards

HSE University Becomes Winner of International Eventiada Awards
Gleb Gorshenin, student of the School of Communication of the HSE Faculty of Creative Industries, was named Student of the Year. The ‘Notes of a Communicat’ adaptation guide for first-year students of the School of Communication was recognised as the best youth advertising project. And the opening of the HSE Online campus received an award for the best project for a young target audience.

HSE School of Communication Holds Classes in the Metaverse

Avatar of Anna Grin
This academic year, one of the courses of the HSE School of Communication will be taught entirely in the virtual space. A personal avatar of the teacher will help students through the process. The students will complete the course by implementing their own project in the metaverse.

Student Research Paper Competition 2023 Begins

Awarding of the SRPC competition laureates, February 2023
On September 1st, a new season of the open Student Research Paper Competition (SRPC) started. This competition is aimed at developing the potential of university students who are interested in academic activities. Students, as well as 2023 graduates of Russian and foreign universities, can submit their papers for the competition until October 15th, 2023. This year SRPC turns 20 years old, throughout the competition’s history, Vadim Radaev, HSE University’s First Vice Rector, has been the chair of the organising committee. In today’s interview, he talks about the history of the competition and the key stages in its development.

“Advertising now uses technology that is more sophisticated than what we used to put a man into space in the 60s”

“Advertising now uses technology that is more sophisticated than what we used to put a man into space in the 60s”
Teachers from the School of Communications participated in the main program of the Telling Stories international festival, which took place at the Higher School of Economics last Sunday. This year it was held for the sixth time. As always, the festival was organized by the HSE Faculty of Creative Industries.

University-Wide Open Day to Be Held for Prospective Students

University-Wide Open Day to Be Held for Prospective Students
On March 12, HSE University will hold a university-wide Open Day for prospective students of bachelor’s and specialist programmes. The event will be held in the Pokrovka Building and will feature presentations by faculties and campuses, a talk by the Admissions Office, activities from student organisations, a tour of the university’s historical buildings and much more. Those interested in attending must register in advance.

Arsen Aleksanyan: ‘I Spend 10–13 Hours at HSE University Every Day, and Half of That Is in the Library’

Arsen Aleksanyan: ‘I Spend 10–13 Hours at HSE University Every Day, and Half of That Is in the Library’
Arsen Aleksanyan, a first-year student of the Bachelor’s in Advertising and Public Relations, joined the ‘Total Immersion’ project announced by the HSE Library 

Student Research Paper Competition 2022 Now Open at HSE University

Student Research Paper Competition 2022 Now Open at HSE University
The start of a new academic year is an excellent time to plan the next steps in your academic career. On September 1, HSE University announced the start of its annual Student Research Paper Competition (SRPC-2022). Participation is open to students of Russian and international universities and to 2022 graduates. Last year, a total of 2,196 papers were submitted to the SRPC, of which 435 were from external participants.

«The curator is the connection point for all market participants»

«The curator is the connection point for all market participants»
Advertising & PR students in the ‘Culture & Communications’ track visited an exhibition called ‘The Andromeda Nebula. Religions of Extraterrestrial Salvation’. It takes place in the ‘InArt Gallery by Ksenia Podoynitsyna’ space at Vinzavod. Maria Nam, manager and curator, shared some details about the subjects of the art market, the role of the curator, and the concept of the exhibition.

“The main task in the game, as it is in life, is to find a balance between sales and profits”: how students manage brands in the MixPRO and BrandPRO simulations

“The main task in the game, as it is in life, is to find a balance between sales and profits”: how students manage brands in the MixPRO and BrandPRO simulations
Advertising & PR students who specialize in Marketing apply their knowledge by solving real problems in game simulations. This is how it happens.

Student Research Paper Competition 2021 Kicks Off at HSE University

Student Research Paper Competition 2021 Kicks Off at HSE University
The annual HSE Student Research Paper Competition (SRPC) helps young researchers try their hand in a real academic competition, where leading experts and professionals from HSE University assess their research papers. This year, participation will be open from September 1 to October 15.
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