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Changes to HSE Website to Be Tested
© Daniil Prokofyev
Important changes will be made to the HSE website in 2020.
The first changes will be introduced on the main page in January. ‘The header of the front page is a bit crowded, so we want to fix that,’ says Dmitry Koptyubenko, Director for Online Media.
At the first stage, only about 10-15% of users will be affected. Based on a data analysis of the affected group, certain changes may be implemented for the site design, and the experiment will continue.
During the first quarter of 2020, the event section of the website will also be redesigned. English versions of the catalogue of local regulatory documents and the ‘Project Fair’ will be created. A new subscription feature will be added to the ‘Project Fair’ so that users can subscribe to projects that interest them.
During the first quarter of 2020, the event section of the website will also be redesigned. English versions of the catalogue of local regulatory documents and the ‘Project Fair’ will be created. A new subscription feature will be added to the ‘Project Fair’ so that users can subscribe to projects that interest them.
Website traffic statistics show a steady increase in traffic on the HSE website. For example, between April 1 and September 30, 2019, there was a 13% increase in the number of visits, a 19% increase in the number of users, and a 14% increase in views compared to the same period in 2018.
Previously, this positive growth was maintained due to technological innovations, says Dmitry Koptyubenko. For example, in 2017, the website was adapted for mobile devices. Last autumn, the number of mobile visitors exceeded 50% for the first time.
Dmitry Koptyubenko adds that content optimization plays an increasing role in attracting user’s attention. Therefore, in 2020, the website team will redesign many HSE programme pages using a new template.
Planned changes also include the optimization of particular texts regarding HSE programmes so that they can be easily indexed in Yandex and Google. The sites that have already done this work, for the most part, show an increase in quantitative and qualitative indicators (the amount of time spent on the website, page depth, etc.).