Fabrika Centre for Creative Industries will exhibit the project ‘The more we contemplate, the less we live’ by Alexandra Kuznetsova, Curator at HSE School of Art and Design and laureate of the sixth session of ‘Fabrika workshops’.
The exhibition title refers to a fragment from Guy Debord’s text The Society of the Spectacle,in which he speaks about the subordination of the viewer's view to the objects being contemplated, and thus sets up a context associated with the power of visual images and their influence. The artist, referring to Jacques Rancière, another French philosopher, allows the viewer to feel ‘emancipated’, to shift the border between the one who acts and the one who looks.
‘This exhibition was conceived as a community of conscious presence, as an ironic set of exercises that help if not to erase then make more noticeable the distance between the viewer and the object, between the viewer and the viewer, which is set by the infinite representation of images. And, although the images continue their ‘dance’ (there is nothing to be done with this), this time I wanted them to point out their effects - creating distance and separation — and thus help to expose and partially overcome them. This project offers a set of exercises and tools, or rather simulators, that will allow us to slightly develop our ability to renounce the power of images, our addiction to their consumption (hello, art lovers!) by playing with them,’ says Alexandra Kuznetsova.
Alexandra Kuznetsova is an artist, graphic designer, curator at HSE School of Art and Design, and yjr former Art Director of Imperial Transaero magazine. She has worked for Snob magazine, CitizenK, F5, ‘Artchronika’ and many other projects.
Dates: February 1-23, 2020
Place: Fabrika Centre for Creative Industries, Olivier Hall
The project was implemented as part of the ‘Fabrika workshops. Session VI’