The HSE Basketball League project has made it to the finals of MarSpo sports marketing award in the ‘Best marketing project in sports and a healthy lifestyle promotion. Game sports’ category.
When assessing the applicants, the jury took into account the effectiveness of using available resources to achieve marketing goals and increase the value and brand awareness. In the finals, the HSE Basketball League is up against projects from VTB United League, the Russian Ice Hockey Federation, FC Lokomotiv and other professional sports organizations.
The HSE basketball League has been operating in its new format since 2017. During this time, it has expanded to 11 teams and now brings together more than 120 basketball players, not only HSE students, but also graduates and lecturers.
In addition to regular season of games and playoffs, the League's organizing committee holds an annual ‘Freshman tournament’ in streetball on HSE Day and an ‘All-star Game’ to promote basketball at the university. This work has resulted in league project development and several sponsorship deals.