How Russians think bears little resemblance to Germans’ attention to detail or American cheerfulness. The difference can be explained, at least in part, by looking at linguistic peculiarities. A Massive Open Online Course (MOOC) launched by HSE called ‘Understanding Russians: Contexts of Intercultural Communication’ investigates cases when basic Russian cultural values show up through linguistic choices, which may influence the way people act. The nine-week course was first offered in 2014 and was tremendously successful. It will run for the second time starting October 12, 2015. Mira Bergelson, professor in the Faculty of Humanities at HSE and the author of the course, shared the core principles of making contact with people who don’t smile on the street but who may become your best friends after just a few meetings.