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Tag "museum"

The Museum on Your Fridge: Take the Gift Shop Quiz and Find out How Souvenirs Shape St. Petersburg’s Image

The Museum on Your Fridge: Take the Gift Shop Quiz and Find out How Souvenirs Shape St. Petersburg’s Image
Whether it’s a magnet, a bookmark, or a postcard with a picture of a beloved artist – any kind of souvenir influences a museum’s image in the eyes of visitors and is considered to be an important marketing tool. Souvenirs, which tourists bring home as keepsakes of their travels, play an even bigger role in shaping the brand of a city as whole.