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Tag "cognitive science"

Sugar Cravings Prove Stronger Than Health Concerns

Sugar Cravings Prove Stronger Than Health Concerns
Researchers from HSE University–Perm used EEG to study how sugar cravings and interest in healthy eating affect the evaluation of Cola-flavoured beverages. During the tasting, participants assessed the taste of each beverage and named the maximum amount they would be willing to pay for it. The results showed that the more interested a person was in their health, the harder and more cognitively taxing it was for them to decide whether they were willing to pay, and the smaller the amount they were ultimately willing to spend. The study was published in the British Food Journal.

Scientists Uncover Why Consumers Are Reluctant to Pay for Sugar-Free Products

Scientists Uncover Why Consumers Are Reluctant to Pay for Sugar-Free Products
Researchers at the HSE Institute for Cognitive Neuroscience have investigated how 'sugar-free' labelling affects consumers’ willingness to pay for such products. It was found that the label has little impact on the products’ appeal due to a trade-off between sweetness and healthiness: on the one hand, the label can deter consumers by implying an inferior taste, while on the other, it signals potential health benefits. The study findings have been published in Frontiers in Nutrition.

HSE University Hosts Russia’s First Doctoral Defence in Cognitive Science

HSE University Hosts Russia’s First Doctoral Defence in Cognitive Science
Vasily Klucharev, HSE professor and Leading Research Fellow at the Institute for Cognitive Neuroscience, successfully defended his doctoral dissertation in cognitive science. This was the first doctoral dissertation in this discipline in Russia.

People in China and Japan Demonstrate a Higher Risk Propensity than Russians

People in China and Japan Demonstrate a Higher Risk Propensity than Russians
An international team of authors, including researchers at HSE University have examined decision-making by nationals of 11 countries. It turns out that people universally tend to make more mistakes when confronted with the need for quick decision-making and expected to weigh the pros and cons of available options on their own. However, when the advantages and disadvantages of each option are known to them, the behaviour of individuals from different nationalities varies depending on their cultural level of risk aversion. The paper has been published in Nature Human Behaviour.

Boundaries between Developmental Language Disorders and Typical Performance Blurred in Young Children

Boundaries between Developmental Language Disorders and Typical Performance Blurred in Young Children
A new study by researchers at the HSE Language and Brain Centre and the Institute of Linguistics of the Russian Academy of Sciences can change the current understanding of language acquisition in young children, revealing that the boundaries between typical performance and developmental disorders are not as clear-cut as previously believed. Having tested more than 100 Russian-speaking children between the ages of 4 and 7, the researchers discovered that some children diagnosed with developmental language disorders (DLD) performed on par with their peers who did not have speech and language diagnoses. The study has been published in the Journal of Speech, Language, and Hearing Research.

Scientists Rank Foreign Languages by Their Benefit for the Brain

Scientists Rank Foreign Languages by Their Benefit for the Brain
An international team of researchers, with the participation of scientists from the HSE Institute for Cognitive Neuroscience, studied how the choice of a foreign language affects human cognitive abilities. It turns out that languages greatly differing from one's native language stimulate cognitive function at the initial stage of their study, while those similar to the native language have a delayed effect and help the brain work more efficiently at a higher level of proficiency in a foreign language. The results of the study have been published in the journal Bilingualism: Language and Cognition.
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