Aleksandr Rozhkov
- Visiting Lecturer: HSE Business Incubator
- Aleksandr Rozhkov has been at HSE University since 2006.
Education and Degrees
HSE University
HSE University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Awards and Accomplishments
- Best Teacher — 2019
- Young Faculty Support Programme (Group of Young Academic Professionals)
Category "Future Professoriate" (2019–2020)
Category "New Lecturers" (2008)
Courses (2024/2025)
- Product Management: Scaling Sales (Minor; Independent HSE Departments)Rus
- Product management: from idea to market (Minor; Independent HSE Departments)Rus
- Past Courses
Courses (2023/2024)
- Business scaling and investments (Minor; 3, 4 module)Rus
- Product launch (Minor; 1, 2 module)Rus
Courses (2022/2023)
- Career Guidance Seminar "Managerial profession in the modern world" (Bachelor’s programme; Graduate School of Business field of study Management, field of study Management, field of study Management; 1 year, 1, 2 module)Rus
- Customer Analytics (Bachelor’s programme; Graduate School of Business field of study Management; 4 year, 1, 2 module)Eng
- Data-driven Marketing (Mago-Lego; 3 module)Eng
- Data-driven Marketing (Master’s programme; Graduate School of Business field of study Management; 2 year, 3 module)Eng
- Marketing Strategy (Bachelor’s programme; Graduate School of Business field of study Management; 4 year, 3 module)Eng
- Pricing (Bachelor’s programme; Graduate School of Business field of study Management; 4 year, 1 module)Rus
- Pricing (Bachelor’s programme; Graduate School of Business field of study Management; 3 year, 1 module)Rus
Courses (2021/2022)
- Data Analysis in Python (Bachelor’s programme; Graduate School of Business field of study Management; 3 year, 4 module)Eng
- Marketing Strategy (Bachelor’s programme; Graduate School of Business field of study Management; 4 year, 2 module)Eng
- Project seminar 2 "Working in a business simulator" (Master’s programme; Graduate School of Business field of study Management; 2 year, 2 module)Eng
Courses (2020/2021)
- Customer Analytics (Bachelor’s programme; Graduate School of Business field of study Management; 3 year, 1, 2 module)Eng
- Customer Relationship Management (Master’s programme; Graduate School of Business field of study Management; 1 year, 3 module)Rus
- Machine Learning in Marketing on Python (Bachelor’s programme; Graduate School of Business field of study Management; 2 year, 2 module)Rus
- Marketing Strategy (Bachelor’s programme; Graduate School of Business field of study Management; 4 year, 2 module)Eng
- Project Seminar "Industry Project" (Master’s programme; Graduate School of Business field of study Management; 1 year, 3, 4 module)Rus
- Strategies in Management: Marketing Strategies (Master’s programme; Graduate School of Business field of study Management; 2 year, 2 module)Eng
Conferences
- 2019
iCare Perm (Пермь). Presentation: CUSTOMER COMPLAINT MANAGEMENT IN GAMING INDUSTRY
iCare Perm (Пермь). Presentation: CUSTOMER COMPLAINT MANAGEMENT IN GAMING INDUSTRY
- 2018
2018 Global Marketing Conference (Токио). Presentation: USE OF GAMIFICATION TOOLS: SHIFTING CUSTOMER ENGAGEMENT PRACTICIES OF RUSSIAN COMPANIES
11-я Ежегодная научная конференция "Бизнес. Исследования. Образование" (Москва). Presentation: Исследование взаимоотношений с клиентами в ведущих зарубежных журналах
- 2014
43rd EMAC ANNUAL CONFERENCE (Валенсия). Presentation: Contemporary Marketing Practices in Russia: Transactions, Relationships and Interactions. Evidence from Empirical Research
43rd EMAC ANNUAL CONFERENCE (Валенсия). Presentation: Customer Orientation: what Do we Actually Study? Insights From Russian market
2014 Annual Conference of the Emerging Markets Conference Board (Нью-Дели). Presentation: Revising Customer Orientation Concept in Emerging Markets: Findings from the Russian Market
7-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Потребительское поведение в индустрии туризма и гостеприимства: актуальные направления исследований
7-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Маркетинговые практики и стратегическая ориентация российских компаний
First International Conference on Social Network Analysis (Москва). Presentation: Team composition in the Russian venture industry
43rd EMAC ANNUAL CONFERENCE (Валенсия). Presentation: Contemporary marketing practices in Russia: transactions, relationships and interactions. Evidence from empirical research
- 2013
42nd Annual EMAC Conference (Стамбул). Presentation: Marketing strategy transformation in emerging markets: Meta-analysis results from the Russian context
6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Personal Level Customer Orientation: Key Drivers and Managerial Implications
4th EMAC CEE Regional Conference (Санкт-Петербург). Presentation: Customer Orientation Of Sales Representatives: Insights From Russian Direct Sales Industry
Conference participation
Marketing Practices in Russian Consumer Markets: from Business to Personal Level. AMA 2013 Summer Marketing Educators' Conference
9.08.2013 - 11.08.2013 США, Бостон
Marketing strategy transformation in emerging markets: Meta-analysis results from the Russian context. 42nd Annual EMAC Conference 4.06.2013 - 7.06.2013 Турция, Стамбул
Современные маркетинговые практики в России. XIV Апрельская международная научная конференция по проблемам развития экономики и общества
2.04.2013 - 5.04.2013 Российская Федерация, Москва
Изучение клиентоориентированности российских компаний на российском рынке. X Международная научная конференция по проблемам экономического развития в современном мире "Устойчивое развитие российских регионов: Россия и ВТО" 19.04.2013 - 20.04.2013 Российская Федерация, г.Екатеринбург
Ориентация компании на клиента: оценка на основе ключевых процессов. V Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" 23.10.2012 - 25.10.2012, НИУ ВШЭ, Российская Федерация, Москва
Customer orientation in Russian market: empirical evaluation. 14th Aannual International Conference of the Global Business and Technology Association (GBATA) "MAPPING THE GLOBAL FUTURE: EVOLUTION THROUGH INNOVATION AND EXCELLENCE. // GBATA, New York, USA 2012
Building up personal level relations: case of Russian direct sales industry. 19th International Colloquium in Relationship Marketing // RIT, Rochester, USA 2011
Создание отношений на персональном уровне: российская индустрия прямых продаж. 4-я ежегодная международная конференция "Современный менеджмент: проблемы, гипотезы, исследования"// НИУ ВШЭ, 2011
“Demand chain management: Integrating market orientation and power co-ordination concepts”. 18th International Colloquium in Relationship Marketing: Re-inventing Relationship Marketing in a Service Dominant World. // Henley Business School, UK, 2010. (соавт. Третьяк О.А., Попов Н.И.)
«Построение клиентоориентированной межфирменной сети». XI Международная научная конференция по проблемам развития экономики и общества. ГУ-ВШЭ, Москва 6-8 апреля 2010 г. (соавт. О.А. Третьяк, Е.В. Бузулукова, Н.И. Попов (ГУ-ВШЭ), M. Weck (HAMK University of Applied Sciences))
Новые технологии формирования и оценки отношений с клиентами. XI Международная научная конференция по проблемам развития экономики и общества. ГУ-ВШЭ, Москва 6-8 апреля 2010 г. (соавт. О.А. Третьяк )
"Customer orientation of B2B network: how to define and measure" ICRM Conference, Maastricht, Нидерланды, 2009
"Ориентация на клиента в межфирменных сетях" Современный менеджмент: вопросы теории и практики, ГУ-ВШЭ, Москва, ноябрь 2008
"CUSTOMER ORIENTATION OF B2B NETWORKS", ICRM Conference. Swansea University, Wales 2008
Серия семинаров по проекту STROI network, HAMK University of Applied Sciences, Finland, ВШМ СПбГУ, Санкт-Петербург, ГУ-ВШЭ, Москва. 2008-2009
"Построение отношений клиентоориентированной компании", Международная конференция «Маркетинговые стратегии российских компаний: поиск путей повышения эффективности», Санкт-Петербург, ВШМ СПбГУ, 4-5 октября 2007