Olga Baysha

Associate Professor:Faculty of Creative Industries / Institute of Media

Olga Baysha has been at HSE University since 2013.

Education and Degrees

2012
PhD
University of Colorado
Thesis Title: The mythologies of moderity with the schizophrenic network dynamic
2002
MSc
Thesis Title: Media Framing of Ukrainian Political Crisis 2000-2001
2002
Master's
University of Colorado

Professional Interests

global communication cultural studies discourse analysis critical theory social movements populism

Awards and Accomplishments

Best Teacher – 2021, 2020, 2018
Winner of the HSE University Best Russian Research Paper Competition – 2022

Dr. Baysha's Bio

Olga Baysha earned her MS in Journalism from Colorado State University and PhD in Communication from the University of Colorado at Boulder. Previously, she worked as a news reporter and editor in Kharkiv, Ukraine, then as an editor-in-chief of a documentary production company in Kyiv, Ukraine. Her research centers mainly on political and cultural aspects of globalization with an emphasis on new media and global social movements for justice and democratization. Dr. Baysha is especially interested in analyzing inherent anti-democratic tendencies of the discourses of Westernization employed by post-Soviet social movements. Dr. Baysha is the author of two monographs: "The Mythologies of Capitalism and the End of the Soviet Project" (2014) and "Miscommunicating Social Change: Lessons from Russia and Ukraine" (2018). Her research has also appeared in such leading international journals as Critical Discourse Studies, European Journal of Cultural Studies, International Communication Gazette, International Journal of Communication, International Journal of Cultural Studies, Journal of Multicultural Discourses, etc.

ACADEMIC AWARDS

2020	Top Paper of the Language and Social Interaction Division, International Communication Association (ICA) Annual Convention, Gold Coast, Australia, Virtual format. (“Decolonizing Critical Discourse Studies”).
2018	Top Paper of the Peace and Conflict Communication Division, National Communication Association (NCA) National Convention, Salt Lake City, USA. (“The Games of Dehumanization: On the Material Components of Radical Antagonistic Discourses”).
	Top Paper of the Activism, Communication, and Social Justice Division, International Communication Association (ICA) National Convention, Prague, Czech Republic. (“Democratic Globalization” or “Global Coloniality”? An Antagonistic Discourse of an Anti-Corruption Movement in Russia”).

2016	Top Paper of the Peace and Conflict Communication Division, National Communication Association (NCA) Annual Convention, Philadelphia, USA. (“Terrorism” as an Impossible Totality: On the Role of Progressive Media in Constructing a ‘Terrorist Other’”).

Courses (2023/2024)

Critical Text Analysis (Master’s programme; Faculty of Creative Industries; 2 year, 1 module)Eng
Critical Text Analysis (Master’s programme; Faculty of Creative Industries; 1 year, 2-4 module)Eng
Past Courses

Publications³⁴

Chapter Baysha O. Populism in the Age of Integral Reality: A Case Study of Volodymyr Zelensky, in: Encyclopedia of New Populism and Responses in the 21st Century. Springer, 2023. doi P. 1-3. doi
Chapter Baysha O. Selenskyjs Authoritararer Populismus: Von Frieden zum Krieg, in: Kriegsfolgen: Wie der Kampf um die Ukraine die Welt verändert. Wien : Promedia Verlag, 2023.
Chapter Baysha O. The 2014 Ukraine Coup and the Demonization of Russia, in: Russiagate Revisited: The Aftermath of a Hoax. NY : Palgrave Macmillan, 2023. doi P. 225-247. doi
Book Baysha O. War, Peace, and Populist Discourse in Ukraine. NY : Routledge, 2023. doi
Article Байша О. А. СВО и закрытие дискурсов: вытеснение альтернативных смыслов и фиксация гегемонистских значений // Социодиггер. 2023. Т. 4. № 9
Article Baysha O. A Majdan eszkatológiája // Eszmélet. 2022. No. 133. P. 156-168.
Book Baysha O. Democracy, Populism, and Neoliberalism in Ukraine: On the Fringes of the Virtual and the Real. NY : Routledge, 2022. doi
Article Baysha O. On the Impossibility of Discursive-material closures: A Case of Banned TV channels in Ukraine // Social Sciences & Humanities Open. 2022. Vol. 6. No. 1. Article 100329. doi
Article Baysha O. Book Review: On the Digital Semiosphere: Culture, Media and Science for the Anthropocene // Media International Australia. 2021. No. Online. P. 1-3. doi
Article Baysha O. On “progressive neoliberalism” from a discursive perspective:“Progress” as an empty signifier // Academia Letters, США. 2021. No. 2. P. 1-5.
Chapter Baysha O. The Impossible Totality of Ukraine’s “People”: On the Populist Discourse of the Ukrainian Maidan, in: Discursive Approaches to Populism Across Disciplines: The Return of Populists and the People. Palgrave Macmillan, 2021. Ch. 3. P. 63-90. doi
Chapter Baysha O. The dangerous Russian other in Ukrainian conspiratorial discourse: Media representations of the Odessa tragedy, in: Conspiracy Theories in Eastern Europe: Tropes and Trends. Routledge, 2021. doi Ch. 8. P. 167-185. doi
Book Байша О. А. Дискурсивный разлом социального поля: Уроки Евромайдана. М. : Издательский дом НИУ ВШЭ, 2021. doi
Article Baysha O. Deconstructing the coloniality of the West-centric democratic imaginary // Cadernos de Linguagem e Sociedade - Papers on Language and Society. 2020. Vol. 21. No. 1. P. 21-41. doi
Article Baysha O. Dehumanizing political others: a discursive-material perspective // Critical Discourse Studies. 2020. Vol. 17. No. 3. P. 292-307. doi
Article Baysha O. Dividing social networks: Facebook unfriending, unfollowing, and blocking in turbulent political times // The Russian Journal of Communication. 2020. Vol. 12. No. 2. P. 104-120. doi
Chapter Baysha O. The Antagonistic Discourses of the Euromaidan: Koloradi, Sovki, and Vatniki versus Jumpers, Maidowns, and Panheads, in: Language of Conflict: Discourses of the Ukrainian Crisis. Bloomsbury, 2020. Ch. 5. P. 101-116. doi
Chapter Baysha O. "Unfriending" Is Easy: Intercultural Miscommunication on Social Networks, in: Intercultural Communication, Identity, and Social Movements in the Digital Age. New York: Routledge, 2019. Ch. 7. P. 121-136. doi
Book Baysha O. Miscommunicating Social Change: Lessons from Russia and Ukraine. Lanham : Lexington Books, 2018.
Article Baysha O. Synecdoche that kills: How Barack Obama and Vladimir Putin constructed different Ukraines for different ends // International Communication Gazette. 2018. Vol. 80. No. 3. P. 230-249.
Article Baysha O. In the name of national security: articulating ethno-political struggles as terrorism // Journal of Multicultural Discourses. 2017. Vol. 12. No. 4. P. 332-348. doi
Chapter Baysha O. European Integration as Imagined by Progressive Ukrainian Bloggers, in: Media, Communication Power and the Ukraine Conflict. NY : Peter Lang, 2016. P. 71-88.
Article Baysha O. On Progressive Identity and Internal Colonization: A Case Study from Russia // International Journal of Cultural Studies. 2016. Vol. 19. No. 2. P. 121-137. doi
Article Baysha O. Ukrainian Euromaidan: The exclusion of otherness in the name of progress // European Journal of Cultural Studies. 2015. Vol. 18. No. 1. P. 3-18. doi
Chapter Baysha O., Calabrese A. Cosmopolitan Vision, Global Responsibility and Local Reporting in Ukraine, in: Media and Cosmopolitanism. NY : Peter Lang, 2014.
Article Baysha O. On the Dichotomy of Corporate vs. Alternative Journalism: OWS as Constructed by Echo of Moscow // International Journal of Communication. 2014. Vol. 8. P. 1-20.
Book Baysha O. The Mythologies of Capitalism and the End of the Soviet Project. Lanham : Lexington Books, 2014.
Article Crow D., Baysha O. Conservation as a Catalyst for Conflict: Message and Meaning in Policymaking // Journal of Policy Research. 2013. Vol. 30. No. 3. P. 302-320. (in press)
Article Baysha O. Mythologizing Modernity through Vernacular Discourses // Journal of International Communication. 2012. Vol. 6. P. 6985-3005. (in press)
Article Baysha O., Calabrese A. The Global in the Local: A Case Study on Deforestation in a Ukrainian Journalistic Field // Environmental Communication: A Journal of Nature and Culture. 2012. Vol. 6. No. 2. P. 156-174. (in press)
Article Baysha O., Calabrese A. The Construction of Fear: The New York Times Deliberation on the USA-Russia Nuclear Discourse // The Russian Journal of Communication. 2011. Vol. 3. No. 3-4. P. 301-321. (in press)
Article Baysha O. Is There a Global Public Sphere? Media Framing of the Russia-Georgia Conflict of 2008 // Global Media Journal. 2010. Vol. 10. No. 17 (in press)
Article Baysha O. When the Internet Fails to Connect: A Study on a Russian-American Non-Reflexive Discourse // Digital Icons: Studies in Russian, Eurasian and Central European New Media. 2010. Vol. 4 (in press)
Article Baysha O., Hallagan K. Media Framing of the Ukrainian Political Crisis 2000-2001 // Journalism Studies. 2004. Vol. 5. No. 2. P. 233-246. (in press)

Work Experience

01/09/2013-present Assistant Professor, National Research University ‘Higher School of Economics, Moscow, Russian Federation

01/01/2013-01/06/2013 Visiting Professor, Muhlenberg College, Allentown, PA.

01/06/2011-12/12/2012 Course Instructor, University of Colorado at Boulder

15/08/2010-15/05/2011 Teaching Assistant, University of Colorado at Boulder

15/08/2008-15/07/2009 Research Assistant, University of Colorado at Boulder

10/09/2002-01/06/2008 Editor-in-Chief, Omega-TV documentary production television company, Kiev, Ukraine

08/00-06/02 Teaching Assistant, Colorado State University

01/93-06/99 News Editor, ATN news production television company, Kharkov, Ukraine

09/92-01/93 News reporter, Yugoslavia

04/91-08/92 News reporter, Tonis television company, Kharkov, Ukraine

CONFERENCE AWARDS

2020	Top Paper of the Language and Social Interaction Division, International Communication Association (ICA) Annual Convention, Gold Coast, Australia, Virtual format. (“Decolonizing Critical Discourse Studies”).
2018	Top Paper of the Peace and Conflict Communication Division, National Communication Association (NCA) National Convention, Salt Lake City, USA. (“The Games of Dehumanization: On the Material Components of Radical Antagonistic Discourses”).
	Top Paper of the Activism, Communication, and Social Justice Division, International Communication Association (ICA) National Convention, Prague, Czech Republic. (“Democratic Globalization” or “Global Coloniality”? An Antagonistic Discourse of an Anti-Corruption Movement in Russia”).
	Best Teacher of the Year. Department of Media. National Research University ‘Higher School of Economics’, Moscow, Russia.
2016	Top Paper of the Peace and Conflict Communication Division, National Communication Association (NCA) Annual Convention, Philadelphia, USA. (“Terrorism” as an Impossible Totality: On the Role of Progressive Media in Constructing a ‘Terrorist Other’”).

Jul

2020

The HSE Look July Issue

The third issue of 2020 presents three interviews on tenure track stories and our commentary on a new format of the April conference.

Jul

2020

A Ticket to the Rocky Mountains and Media Research

This year HSE University is launching a new Master's programme in Critical Media Studies. HSE bulletin HSE Look has talked to Olga Baysha, Associate Professor at the Faculty of Communications, Media and Design, who was involved in creating the programme, about her path in academia, research interests, and teaching.

Nov

2019

HSE University Launches New Master’s Programme in Critical Media Studies

HSE University’s new Master’s Programme ‘Critical Media Studies’, offered by the Faculty of Communications, Media, and Design, is now accepting applications for fall 2020. Programme Academic Supervisor and HSE Assistant Professor Panos Kompatsiaris explains what kinds of courses and research opportunities await the programme’s first cohort, and what makes the programme unique.

Oct

2014

Book Published About the Mythologisation of Western Values during Perestroika

A book entitled The Mythologies of Capitalism and the End of the Soviet Project by Associate Professor at the HSE Faculty of Media Communications Olga Baysha has been published by Lexington Books (United States).