• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Language Proficiency
+7 (342) 254-5606
Address: Perm, 37A Gagarina Bulvar, room 216
Download CV
SPIN-RSCI: 4485-9152
ORCID: 0000-0003-1650-9699
ResearcherID: O-9726-2015
Scopus AuthorID: 56180113100
Google Scholar
T. V. Bukina
E. Borisova
Printable version


Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!
To be used only for spelling or punctuation mistakes.

Dmitriy Potapov

  • Dmitriy Potapov has been at HSE University since 2007.

Education and Degrees

  • 2006

    Candidate of Sciences* (PhD) in Mathematical and Instrumental Methods in Economics
    Perm State University
    Thesis Title: Industrial enterprise activity model: construction, optimization and instrumental implementation.

  • 2002

    Perm State University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

International scholarships

2017-2018 International Fulbright Scholar - Center for Excellence in Brand and Customer Management at Georgia State University

Professional associations membership

Member of EMAC (European Marketing Academy)

Professional Interests

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2020/2021)

Courses (2019/2020)

Courses (2017/2018)

Courses (2016/2017)

Teaching courses


Marketing science, graduate level (@Perm campus)


Mathematical modeling and IT in project management, graduate level (@Perm campus)



Game theory, undergraduate level (@Perm campus)



Discrete matematical models, undergraduate level (@Perm campus)


Game theory in management, undergraduate level (@Perm campus)


Mathematical modeling in management, undergraduate level (@Perm campus)


Operations research, undergraduate level (@Perm campus)


  • 2016
    EMAC 2016: marketing in the age of data (Осло). Presentation: The effectiveness of individual targeting through smartphone application in retail: evidence from field experiment
  • 2014
    43rd EMAC ANNUAL CONFERENCE (Валенсия). Presentation: Application of conjoint-analysis for the estimation of multi-attributive product’s utility - the case of real estate market
  • 2nd International Conference on Applied Research in Economics (iCare2) (Пермь). Presentation: Brand equity measurement: consumer choice model




Article Novikova O., Potapov D. Empirical Analysis of Consumer Purchase Behavior: Interaction Between State Dependence and Sensitivity to Marketing-Mix Variables1 // Journal of Promotion Management. 2018. Vol. 24. No. 1. P. 25-38. doi


Article Байдина К. О., Кочкина Н. А., Потапов Д. Б. Факторы, влияющие на результативность собственной торговой марки в ритейле // Экономический анализ: теория и практика. 2017. Т. 16. № 10. С. 1898-1913.


Article Potapov D., Bozhya-Volya A. A., Shafranskaya I. N. Happiness and the city: an empirical study of the interaction between subjective well-being and city satisfaction // Journal of Place Management and Development. 2016. Vol. 9. No. 3. P. 313-330. doi






Article Потапов Д. Б. Модель промышленного предприяти на основе поточно-финансовой структуры // Информационные технологии моделирования и управления. 2006. № 5(30). С. 566-575.


Employment history

January 2015 – December 2016. Head of Teacher-Student Team «Empirical Demand Estimation» (HSE Research Project Competition Grant No 15-05-0063)

May 2012 – present. Executive Head of Research Group for Applied Market and Enterprises Studies, HSE – Perm.

March 2010 – present. Deputy director, HSE – Perm.
Responsibilities: research, consultancy, innovations, international affairs.

Sept. 2007 – present. Assistant Professor, HSE - Perm

2002-2007. Economist then Deputy head of economic department, Perm printing factory «Goznak» (the largest security printing factory in Europe).

Timetable for today

Full timetable

‘This Is Intellectual Luxury’: The ICare Conference In Perm

Recently, this year’s International Conference on Applied Research in Economics, an annual event which has become one of the trademarks of HSE University-Perm, came to a closeend. Dmitriy Potapov and Dmitri Vinogradov spoke to us about the history and geography of the conference, its speakers and future plans.

iCare 2019: Summary

From September 23 to 25, 2019, the International Conference on Applied Research in Economics (iCare) was held at HSE University-Perm. It brought together more than 50 researchers from around the world. Organizers, keynote speakers, and lecturers shared their impressions about the event and explained why iCare is a place where academic dreams can come true.

International Professor Inspired by Passion for Learning at HSE Perm

Professor Felix J. Lopez Iturriaga has been a Leading Research Fellow at the International Laboratory of Intangible-driven Economy at HSE Perm since 2014. In an interview with HSE English News service, he spoke about his positive experiences working at HSE and his hopes for developing further international academic exchanges.