Ekaterina Lobza
- Deputy Director:Higher School of Business Informatics
- Head:Higher School of Business Informatics / ‘Management in E-Business and Internet Projects’ Programme
- Ekaterina Lobza has been at HSE University since 2004.
Education and Degrees
- 1995
Candidate of Sciences* (PhD) in Historical Sciences and Archaeology
Saratov State Socio-Economic University - 1995
Candidate of Sciences* (PhD)
- 1994
Doctoral programme
Saratov State Socio-Economic University - 1991
Degree
Saratov Chernyshevsky State University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Student Term / Thesis Papers
- Master
A. Gerasimova «Models of Consumer Information Search Behaviour in a Digital Environment for Sports Nutrition Products». Faculty of Business and Management, 2019
Y. Lutsenko «Modelling the Behaviour of Consumers in Internet on the OTC Pharmaceutical Market». Faculty of Business and Management, 2019
A. Karavaev «Gamification in Mobile Apps as a Tool of Integrated Marketing Communications: Methodological Foundations and Practical Implementation». Faculty of Business and Management, 2018
A. Fomina «Evaluation of the Effectiveness of Mobile Marketing Mechanisms on an Example of the MTS Mobile Advertising». Faculty of Business and Management, 2017
A. Lukantsova «Models of Consumer Behaviour while Searching Information about Medicine in Digital Environment». Faculty of Business and Management, 2016
A. Katina «Native Technology in Digital Advertising. The Native Concept, Types and the Practice of Using Technology». Faculty of Business and Management, 2016
I. Verbovaya «The Impact of Visual Component on Users Engagement in Social Network VKontakte in Case of Fashion Category». Faculty of Business and Management, 2016
O. Makarova «University's CRM system for communication with students and alumni: understanding of needs and development of implementation requirements». Faculty of Management, 2014
Courses (2019/2020)
Internet and New Media Marketing Communications (Master’s programme; Faculty of Business and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 4 module)Rus
- Past Courses
Courses (2018/2019)
Internet and New Media Marketing Communications (Master’s programme; Faculty of Business and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 4 module)Rus
Courses (2015/2016)
Conferences
Publications5
- Article Лобза Е. В. Технологические и социокультурные тренды, новые потребительские практики в digital-среде // Реклама: теория и практика. 2013. № 3. С. 164-173.
- Article Лобза Е. В., Бортвин Д. О., Хасаншин Р. Р. Оценка инновационного потенциала через призму индикаторов развития информационного общества и экономики знаний // Вестник международных организаций: образование, наука, новая экономика. 2010. № 1. С. 33-50.
- Article Лобза Е. В. Круглый стол, Дахин А.В., Замятин Д.Н., Кузьмин А.С., Кулик А.Н., Лобза Е.В., Патрушев С.В., Самаркина И.В., Семененко И.С., Фадеева Л.А. Политологические журналы в виртуальном пространстве // Полис. Политические исследования. 2009. № 6. С. 140-149.
- Book Политическая коммуникация в постсоветской России: проблемы формирования и парадигма развития. Материалы секции "Политическая коммуникация" Третьего всероссийского конгреса политологов 2003 г. Муром / Отв. ред.: Е. В. Лобза, Л. Н. Тимофеева. Муром : ОАО "Республиканская типография", 2003.
