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Regular version of the site
Language Proficiency
English
Contacts
Phone:
+7(495) 772-9590
E-mail:
Address: 28/11 Shabolovka Ulitsa, Building 9, room 1213
Timetable
ORCID: 0000-0002-6170-5835
ResearcherID: A-8967-2018
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Supervisor
S. V. Maltseva
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German Tsarev

  • German Tsarev has been at HSE University since 2014.

Education

2013

Master's
HSE University

Awards and Accomplishments

Best Teacher – 2019, 2018, 2017, 2016, 2015

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2019/2020)

Courses (2018/2019)

Studies on the Internet (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Eng

Courses (2017/2018)

Studies on the Internet (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Eng

Courses (2016/2017)

Studies on the Internet (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Eng

Courses (2015/2016)

Studies on the Internet (Master’s programme; Faculty of Business and Management; field of study "38.04.05 Бизнес-информатика", field of study "38.04.05 Бизнес-информатика"; 1 year, 2-4 module)Eng

Conferences

2012
RIW-2012 (Russian Internet Week) (Москва). Presentation: Аудитория и рекламный потенциал мобильного сегмента российского интернета

Publications3


Employment history

December 2014 — until now 

3 years 2 months

Яндекс

Moscow, www.yandex.ru

IT, System Integration, Internet... Show more

 

Head of Yandex.Crypta and Yandex.Audience

Yandex.Crypta (https://www.yandex.com/company/technologies/crypta) is an inner DMP of Yandex that creates and provides heuristic and probabilistic (based on machine learning algorithms) segments of users for Yandex ad products - Direct and Display. Also Crypta builds matching graph of user IDs (cookies and deviceid). 

Yandex.Audience (https://audience.yandex.com) is a solution that allows advertisers to upload their own customer information (phone numbers, emails, and device IDs) and segment these audiences for hyper-targeted advertising, upselling, cross-selling and retention campaigns. Yandex.Audience also allows creating lookalikes for the uploaded customer segments and working with online data (Yandex.Metrika and Appetrika).

 

September 2012 — December 2014

2 years 4 months

WapStart

Russia, www.wapstart.ru

IT, System Integration, Internet... Show more

 

Head of product management

WapStart is the largest Russian mobile ad network.

 

Timetable for today

Full timetable