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+7 (342) 205-52-21
Address: Perm, 37 Gagarina Bulvar, room 227
SPIN-RSCI: 8981-0842
ORCID: 0000-0003-4987-5716
ResearcherID: J-5164-2015
Scopus AuthorID: 56180622600
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V. A. Rebiazina
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Irina N. Shafranskaya

  • Irina N. Shafranskaya has been at HSE University since 2007.

Education and Degrees

  • 2006

    Candidate of Sciences* (PhD) in Economics and National Economy Management
    Lobachevsky State University of Nizhny Novgorod

  • 2001

    Perm State University

  • Doctoral programme
    Institute of Economics of the Urals Branch of the Russian Academy of Sciences, Perm Branch

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Awards and Accomplishments

Best Teacher – 2019, 2018, 2014

Young Faculty Support Program (Group of Young Academic Professionals)
Category "Future Professoriate" (2012-2014)

Continuing education

  • 2004 - Scientific Training Program for PhD Students, Manchester Metropolitan University, UK.
  • 2010 - language certificate BEC Vantage - level B.
  • 2011 - master class Huizing Academic Development "Academic Writing".
  • 2012 - short-term programme at the Institute of Place Management, London
  • July 2012, Interdisciplinary Summer School "Interactive City", Strelka Institute for Media, Architecture and Design (organized by University College London and the Higher School of Economics)
  • September - November, 2012. Stockholm University Business School. Short-term post-doc research program «Metropolitan Branding» (under the supervision of Professor P.O. Berg)
  • November, 2012. Essex University, School of Business. Official visit on the dual Master's program "Business Strategies in the Global Environment"
  • August, 2013. Cultural Policy School "Sense and sense formation", Latvia, Jurmala.



Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Courses (2019/2020)

Courses (2018/2019)

Visiting lecturer

April 2014: Athens University of Economics and Business, Place Marketing: Research Methods and Ideas.


Place marketing and branding14

Education Management3

Marketing research8

Operational planning4


  • 2014

    2014 Global Marketing Conference (Сингапур). Presentation: Competing with free: the effects of post-release movie piracy on box-office revenue

  • 2013
    4th European Markering Aacademy Conference CEE Regional Conference (Санкт-Петербург). Presentation: Multi-attribute products’ utility: an approach to measuring for the real estate market
  • Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation (Пекин). Presentation: Creative is attractive: is it true for Russian cities?

Conference Participation, Presentations

  • International Place Branding Conference, January 2011, Bogota, Columbia - "City Image as the Basis for Strategic Planning of City Development"
  • 3rd International Colloquium on Place Management, Marketing and National Branding, September 2011, Lincoln, UK - "The Creative Class Prefers a Special City - Is It True?'
  • 2nd International Place Branding Conference, January 2012, Utrecht, Netherlands - "City: Utility, Measurability, Preferabilty"
  • 3rd Interntaional Place Branding Conference, February, 2013, Manchester Metropolitan University, UK - "Moving form tactics to strategy: city intervention and its insights" 
  • Academy of Management Annual Conference, August, 2013, Orlando, USA
  • 4th European Marketing Academy Conference CEE Regional, September 2013, Russia - "Multi-attribute products’ utility: an approach to measuring for the real estate market"
  • International Conference "Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation", October 2013, Tsinghua University, China - "Creative is Attractive: is it True for Russia Cities?"
  • 2014 Global Marketing Conference in Singapore "Bridging Asia and the World: Globalization of Marketing and Management. Theory and Practice" - "Competing with free: the effects of post-release movie piracy on box-office revenue"
  • 2015 3rd Place Management and Branding Conference "Sustainability, Livability, Connectivity", Poznan Economic University, Poland - "Residents' perception of the city: the interaction between city and life satisfaction"

Employment history

2001 - 2007 - Perm prinitng factory Goznak

2007 - currently - Higher School of Economics, Perm

Timetable for today

Full timetable

Golden HSE Jury Invites Staff and Students to Nominate Candidates

The nomination process for HSE Golden Award is currently underway. Afterwards, the Golden HSE jury comprising  representatives of all faculties, campuses and HSE Lyceum will select short-listed nominees in each category and determine the winners in Silver Nestling category. The winners in all other categories will be selected by Contest Committee. 

6 Reasons to Get a Master’s Degree at HSE Perm

The Academic Supervisors of six educational programmes offered at the Perm campus spoke to HSE News Service about the benefits of getting Master’s degree.

HSE Master’s Student Measured the Level of Happiness Using Instagram

Mark Evlampiev, student of the Master’s programme 'Project Management: Project Analysis, Investments, and Implementation Technologies', measured the level of happiness in the urban environment using data from the social network Instagram in the city of Perm.

HSE Business Incubator Named  Incubator of the Year by the Internet Initiatives Development Fund

The HSE’s business incubator was recognized by the Internet Initiatives Development Fund (IIDF) as Incubator of the Year in the first youth internet entrepreneurship forum.

Professor Graeme Hodge Discusses the Ins and Outs of Publishing in International Journals

On Thursday, September 18, HSE’s Perm campus held a master class led by Monash University (Australia) Professor Graeme Hodge.