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A. A. Dekalchuk
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Magdalena Alejandra Gaete Sepulveda

  • Magdalena Alejandra Gaete Sepulveda has been at HSE University since 2019.


  • Head of the Laboratory for Reputation Management in Education Проектно-учебная лаборатория «Управление репутацией в образовании» (https://spb.hse.ru/soc/reputationlab/)
  • Responsible for research on the reputation and management of universities.
  • Supervisor of research projects with students on topics related to universities' reputation, student housing, the third mission of universities, sustainable development of universities, university services, museum reputation. 
  • Pieces of training and long-life learning education related to the reputation of universities and other areas related to university management.


  • 2006

    Pontifical University of the Holy Cross

  • 1999

    Viña del Mar University

  • Education

    2019 – 

    PhD (c). Universidad UIC Barcelona, Испания.

    Sept. 2003 –July 2006

    Pontificia Università della Santa Croce. Roma. Italia.


    Bachelor of Liberal Arts

    Specialization in Humanities, Philosophy and Theology.

    March 1993 – Dec. 1998

    Universidad de Viña del Mar. Chile.


    Degree in Social Media Communication

Employment history

2014 - present

University of Navarra (www.unav.edu), Spain.

Faculty member at the Center for University Governance and Reputation.

Representative in Russia for international relations.

2019 - present

Higher School of Economics, Saint-Petersburg (www.hse.ru), Russia.

Head of the Laboratory for Reputation Management in Education.

2010 - 2018

Foundation Volga (www.fondvolga.ru), Russia.

Project Director. Organization of contests, concerts, different activities for children, students, and family. Projects outline and development.

The head of the "Give joy" project, responsible for the Foundation's projects for volunteer development, and the fund's work with people who have fallen into difficult life circumstances.

Co-author of the Collection of Lectures on Work with Children of the Volunteer Center "The Capital of Mercy", issued in cooperation with the Department of Labor and Social Protection of the Population of Moscow, thanks to a grant from the Moscow City Public Relations Committee in 2016. www.capital-mercy.ru/d/1341260/d/broshyura_132_polosy_a5_44veb.pdf

2009 – 2014

RUFEPA TECNOAGRO Greenhouses. (www.rufepa.com), Spain.

Representative in Russia. Acquisition of technical knowledge. Experience in negotiation, participation in fairs and exhibitions, communication with clients and partners, deep knowledge of the business environment in the area of the CIS countries.


Gabriela Mistral University (www.ugm.cl), Chile

Professor Theology at the Philosophy Faculty.

2001 - 2003

“Instituto Libertad y Desarrollo” (www.lyd.org), Сhile.

Researcher of the Political Program. Data Analysis of Media

Editor of the web page www.lyd.org. Worked with senior professionals and Ministers.


Continuing education / Professional retraining / Internships / Study abroad experience


Duke University, Impact Measurement & Management for the SDGs
an online non-credit course authorized by Duke University and offered through Coursera, taught by Cathy Clark, Faculty Director, CASE at Duke University. (October-November)


Universidad de Navarra, research internship Center for University Governance and Reputation  (August-September)

Introducción to Academic Writing, 24 hours
Academic Writing Center. HSE University 

Universidad de Navarra, research internship Center for University Governance and Reputation  (January)


Universidad de Navarra, research internship Center for University Governance and Reputation  (September-October)

The World 100 Reputation Network. Churchill College, Cambridge, UK
Training Certificate "World 100 Academy 2018". (May)


Big Projects. Interdisciplinary scientific research. Applied Ethics.

Performer on the "Business Ethics" track

Project. "Tools of business ethics management: measurement of ethics and social responsibility of the company, ethics training in the company and mechanism of self-regulation of ethics on the market" (leader Storchevoy Maxim Anatolievich).

The adoption of ethical norms in economic activity is a condition of its sustainability, efficiency, and public approval. Business ethics is the most demanded field of ethical research and practical development; this project is planned to be self-supporting. Applied directions of the project: 1) development of ethics in Russian companies through the development and promotion of training courses and pieces of training for employees and managers, integration of ethical norms into the corporate culture of companies, 2) prevention of unethical behavior on the market through various self-regulation projects (associations, professional communities, codes, etc.).


Interview with Magdalena Gaete, An Expert in University Management and Reputation

About reputation management, different academic cultures and building successful careers.

Academic Workers of the World, Unite! How to Internationalize Research in the Digital Era

What has been the impact of the pandemic on the international relations of universities? Who should manage the internationalization of research at universities? Can a local university influence the global academic agenda? Participants of the round table ‘Internationalization of Research in Digital Reality’, which took place on March 30, sought to answer these and other questions. The event was organized byHSE University - St. Petersburg.