Natalya Porotnikova
- Deputy Director:Институт экологии
- Natalya Porotnikova has been at HSE since 2006.
Degrees and Academic Titles
- 2003Associate Professor
- 2001
Candidate of Sciences* (PhD) in Economics and National Economy Management
Irkutsk State Economic Academy
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Student Term / Thesis Papers
- Bachelor
A. Tereshchenko «Geomarketing and its Application in Marketing Research». Faculty of Business and Management, 2018
A. Zakharov «Gamification and its Impact on the Perception of Educational Services Quality». Faculty of Business and Management, 2017
I. Khabalova «Loyalty Management: a Case of Luxury Cosmetic Brands». Faculty of Business and Management, 2017
S. Dushinova «Digital Marketing Strategy in Tourism Industry: the Case of Travelata.ru». Faculty of Business and Management, 2017
K. Karaoglanova «Development and Testing of Educational Product on Entrepreneurship for Schoolchildren Using Online Technologies». Faculty of Business and Management, 2017
D. Krayushenko «Development and Launch New Product on the Market (in the Case of MyStarta)». Faculty of Business and Management, 2016
S. Xoxlenko «New Product Development Strategy: a Case of Credit Card VisaGold "iGlobe.ru-HomeCredit"». Faculty of Management, 2014
- Master
A. Lantsova «Hedonic Analysis of the Factors Determining the Retail Price of Accommodation for Customer in the Megalopolis». Faculty of Business and Management, 2018
I. Potachinskaia «Customer Satisfaction in a Luxury Hospitality Segment (The Case of Lotte Hotel Moscow)». Faculty of Business and Management, 2016
A. Domovets «Analysis of Email Marketing Efficiency in E-commerce (the Case of Reebok.ru E-shop)». Faculty of Business and Management, 2016
I. Yunda «Factors that have influence on consumer behavior in online store of goods for home». Faculty of Management, 2014
V. Sorokina «Evaluation of the private labels efficiency in Russia.». Faculty of Management, 2014
D. Babanin «The study of consumer preferences in events when visiting restaurants». Faculty of Management, 2014
A. Popova «Product concept development on the event tourism market». Faculty of Management, 2014
Courses (2018/2019)
- Experiential Marketing (Faculty of Business and Management; programme "Marketing", "Marketing Communications and Advertising in Modern Business", "Business Strategies: Management and Consulting", "Project Management: Project Analysis, Investments, Implementation Technology", "Experience Economy: Hospitality and Tourism Management"; 1 year, 3, 4 module)Rus
- New Products and Services Development (Master’s programme; Faculty of Business and Management; programme "Marketing", "Marketing Communications and Advertising in Modern Business"; 1 year, 3, 4 module)Rus
Publications8
- Article Поротникова Н. А., Тимофеева Т. М. Измерение ценности экодружественых брендов (на примере исследования потребителей косметики в России и США) // Бренд-менеджмент. 2012. № 1(62). С. 23-35.
- Article Поротникова Н. А., Ченцова А. Д. Исследование влияния капитала бренда и других факторов роста на результаты бизнеса ретейл-сетей // Маркетинг и маркетинговые исследования. 2012. № 2(98). С. 152-165.
- Book Галицкий Е. Б., Галицкая Е. Г., Долгова М. В., Дымшиц М. Н., Казаков С. П., Латышова Л. С., Липсиц И. В., Ойнер О. К., Пантелеева Е. К., Поротникова Н. А., Санамьян Е. И., Тюрин Д. В. Маркетинг: учебник по направлению подготовки 080200.62 «Менеджмент». Уровень подготовки «Бакалавр» / Под общ. ред.: И. В. Липсиц. М. : ГЭОТАР-Медиа, 2012.
- Chapter Поротникова Н. А. Особенности маркетинга на рынках В2В и в сфере услуг // В кн.: Маркетинг: учебник по направлению подготовки 080200.62 «Менеджмент». Уровень подготовки «Бакалавр» / Под общ. ред.: И. В. Липсиц. М. : ГЭОТАР-Медиа, 2012.
- Article Поротникова Н. А. Информационно-аналитические услуги в сфере здравоохранения: в поисках направлений роста // Маркетинг услуг. 2011. № 3. С. 226-235.
- Article Поротникова Н. А. Экономика впечатлений и управление опытом потребителей на ресторанном рынке // Экономика и управление. 2011. № 12-2. С. 81-87.
- Article Поротникова Н. А., Баева Н. Г. Разработка и оценка концепции нового для компании туристического продукта // Маркетинг услуг. 2010. № 2. С. 114-127.
- Article Поротникова Н. А. Возможности и ограничения теоретических подходов к маркетингу услуг. // Экономика и финансы. 2009. № 9. С. 34-42.
Business and Management Faculty Team win Jaguar Game Changer Case Competition
619 HSE students entered the Jaguar Game Changer Business case competition. It is the first event of this kind organised as part of HSE’s cooperation with Jaguar Land Rover.
