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Address: 11 Myasnitskaya Ulitsa, room 331
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SPIN-RSCI: 9165-8330
ORCID: 0000-0002-1227-5496
ResearcherID: O-2320-2016
Scopus AuthorID: 57205016668
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I. Kozina (scientific director)
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Pavel Demin

  • Pavel Demin has been at HSE University since 2014.


  • Data analysis of Russian and foreign higher education
  • Research of a university brands and branding
  • Social rationalities and consequences of tourism
  • Organization and support for research seminars, conferences, symposia
  • Development of methodologies and conducting sociological researches

Continuing education / Professional retraining / Internships / Study abroad experience

LUISS Guido Carli University (Rome, Italy). Semiannual internship within the framework of the HSE program of international mobility. The training report can be found on the website of the International Mobility Department of the Higher School of Economics.

Professional photographer. Certified by FineArt professional photography school, "Foundations of photography. Complete Course" and "Adobe Photoshop Master" courses.

Digital DJ. Certified by Action DJ Academy school.

Postgraduate Studies

2nd year of study
Approved topic of thesis: Social effects of university branding in the formation of its organizational culture
Academic Supervisor: Козина Ирина Марксовна





Article Пашков С. Г., Демин П. В. Символика университета в восприятии студентов // ИНТЕРакция. ИНТЕРвью. ИНТЕРпретация. 2015. № 10. С. 91-100.


  • 2016

    VII Международная научно-практическая конференция памяти А.О. Крыштановского «Методы и процедуры социологических исследований» (Москва). Presentation: Разработка модели измерения корпоративной культуры предпринимательского университета: первые результаты

  • VII Международная конференция Российской ассоциации исследователей высшего образования (РАИВО) (Москва). Presentation: Программа конференции

Employment history

01.2020 - present. Tutu.ru. Activity: tourism research specialist

01.2020 - present. University 20.35. Activity: sociologist-analyst

08.2018 - present. Sight Hiker travel agencyActivity: founder and director.

01.2018 - 05.2018 Institute for Statistical Studies and Economics of Knowledge, Higher School of Economics. Activity: research intern

09.2015 - 09.2017 Laboratory of University Development, Institute of Education, Higher School of Economics. Activity: analyst

04.2015 - 08.2015. Ipsos Russia, Marketing Research Department (subdivision "Healthcare", quantitative research). Activity: department employee

HSE projects

Laboratory of University Development, Institute of Education HSE.

Project executor: 

2015-2017. Development of a program for changing and improving the image of NRNU MEPhI. Analysis of the current state of the university culture at NRNU MEPhI, including:

  1. Overview of key approaches to the analysis and diagnosis of culture.
  2. Setting goals, objectives, stages of the methodology and developing tools for analysis and diagnosis of the internal university culture of NRNU MEPhI.
  3. Description of the approach to the development of measures for the transformation of culture.
  4. Description of factors contributing to an increase in the level of quality of work (meaning the theoretical validity of the approach to analysis and diagnosis).
  5. Data analysis based on the results of interviews.
  6. Summary of the annual report.

Coordination of continuing education programs "Teaching New Practices in the Management of a Modern University" and "Teaching New Practices on the Study of Internal Processes, Surveys of Employees and Students for Management" within the framework of the project with the National Research Nuclear University MEPhI.

2016. Monitoring the education system (MSO). Preparation of a report on monitoring the higher education system. Analysis of the accessibility of higher education, the structure of the higher education system in the Russian Federation, the personnel and infrastructure potential of universities, indicators of university funding and science, data on foreign students.

2016. Examination of current documents on the strategic development of KemSU and KemTIPP, socio-economic development of the Kemerovo region.

2016. Greenex-2016 - development of redeployment options for Moscow universities to create on the territory of the Rublevo-Arkhangelsk University Complex (Investment Company Greenex JSC). An analysis of the needs and opportunities of higher educational institutions in Moscow in the formation of a new university complex, including: analysis of the state of the higher education system in Moscow; assessment of the scientific, educational and socio-cultural potential of Moscow universities.

24.02.16 - 30.07.16 The project "Ethnography of the merging of Moscow universities." Analysis of transformation processes within universities at their merger, including: analysis of transformations of the management system, educational programs, scientific activities and university identities.
07.12.15 - 30.06.16 Project for expert and analytical support of the process of developing a schedule for the development of the Baltic Federal University for the medium term.


Teaching Assistant in HSE. Training courses:
2017. Data Analysis in SociologyFaculty of Social Sciences; Sociology program; 2 year undergraduate course, 3, 4 module.
2016. Methodology and methods of sociological researchFaculty of Social Sciences; Sociology program; 3 year undergraduate course, 1, 2 module.
2015. Data Analysis in SociologyFaculty of Social Sciences; Sociology program; 2 year undergraduate course, 3, 4 module.
2015. Statistical Data Analysis (SPSS)Faculty of Business and Management; Management program; 4 year undergraduate course, 2 module.
2014. Theory of Probability and Mathematical Statistics. Faculty of Social Sciences; Sociology program; 2 year undergraduate course, 1-4 module.
2014. Analysis of sociological data-1Faculty of Social Sciences; Sociology program; 3 year undergraduate course, 1 module.

Side projects

08.18 - ... Sight Hiker Travel Agency. Creator and director. Activities: advertising and marketing services; content and website development from scratch; organization and conducting of sightseeing tourist trips to the regions of Russia (at the end of 2019 - more than 30).

THE WALL. The electronic resource that publishes analytical articles on law, economics, politics, sociology, as well as the visual arts, literature, cinema and fashion.
03.06.2015. Стратегия развития детского воспитания в РФ: основные положения.
20.05.2015. Внесла ли религия полезный вклад в развитие цивилизации? История христианской религии.
09.05.2015. Семья как первичная группа.