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Address: St. Petersburg, 3A Kantemirovskaya Ulitsa, Korpus 1, room 215
SPIN-RSCI: 9869-7328
ORCID: 0000-0003-3496-7423
ResearcherID: AAD-8750-2021
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V. E. Gordin
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Anastasiia Polomarchuk

  • Anastasiia Polomarchuk has been at HSE University since 2018.


  • conducts scientific basic and applied research as a project manager in the field of culture;
  • collects, processes, analyses and synthesizes scientific and technical information, advanced domestic and foreign experience, results of experiments and observations;
  • participates in the preparation of plans and methodological programmes for research and development and practical recommendations for the use of research results;
  • prepares research reports;
  • prepares analytical reports and presentations;
  • prepares publications in Russian and international peer-reviewed journals and participates in conferences


  • 2020

    HSE University

  • 2018

    Bachelor's in Tourism
    St Petersburg State University of Economics



Awards and Accomplishments


Postgraduate Studies


Continuing education / Professional retraining / Internships / Study abroad experience

2023 - Seminar "We evaluate the project application: how to remain objective" (ICPO "Center for Social Technologies "Garant")

2022 - Professional development program "Scientific project: idea, financing, publication" (Siberian Federal University, 16 academies. hours)

2022 - Professional development program "Academic writing in English for young scientists" (University of Tyumen, 16 academies. hours)

2022 - Professional development programme "Students’ research activity as a development of 4C skills" (HSE University, 38 academic hours)

2022 - Professional development programme "Multimedia case development: from idea to prototype" (HSE University in St. Petersburg, 36 academic hours)

2021 – Additional professional programme "Creative industries and creative clusters for urban development" (Moscow Higher School of Social and Economic Sciences, 20 academic hours)

2020 – Professional development programme "English language. Advanced study of General English with elements of communication in the professional sphere, level Upper-Intermediate" (HSE University in St. Petersburg, 96 academic hours)

2020 – Professional development programme "Entrepreneurial thinking and students 'entrepreneurial projects support" (HSE University, 38 academic hours)

2019 – Professional development programme "Effective communication in difficult communication situations" (HSE University, 8 academic hours)

Training assistant

Training Assistant to Valery Gordin in the discipline “Project Seminar” (Master’s Programme 'Cultural and Event Tourism Management'), module 3, 2019/2020 academic year

Courses (2023/2024)

Courses (2021/2022)

Courses (2020/2021)


Scientific competition

Winner of the V International competition of scientific, methodological and final qualification works “GNOZIS” (2018), nomination “Natural and Technical Sciences”, section “Technology”

Winner of the III International competition of research works by students and young scientists “Students research” (2018), nomination “Business Planning”



  • 2022
    XXIII Yasin International Academic Conference on Economic and Social Development. Presentation: Analysis of the potential for the development of tourism clusters in the Arctic zone of the Russian Federation
  • 2021
    XXII April International Academic Conference on Economic and Social Development (Moscow). Presentation: The formation of sustainable loyalty of tourists to the objects of the museum complex
  • Youth as a Driver of Museum Development (St.Petersburg). Presentation: Youth Advisory Boards at museums and youth museum associations in social networks
  • 2020
    On Digital Technologies in Logistics and Infrastructure (Санкт-Петербург). Presentation: Tourist cross-flows of the museum clusters
  • Analytics for Management and Economics Conference (AMEC) (Санкт-Петербург). Presentation: Marketing Collaborations as an Instrument of the Museum Cluster Sustainability
  • Analytics for Management and Economics Conference (AMEC) (Санкт-Петербург). Presentation: Identity-based Tourist Umbrella Place Brand. Case of the Hanseatic League cities
  • 2018
    XVII Межрегиональная выставка туристского сервиса и технологий гостеприимства «Ворота Севера», III Съезд туроператоров Серебряного ожерелья России» (Вологда). Presentation: Цифровой портрет туриста Вологды
  • 2017
    Студенческая научная конференция «Экономика в многополярном мире» (Санкт - Петербург). Presentation: Спортивно-массовые мероприятия с участием детей и подростков: опыт организации
  • V Петербургский международный молодежный форум (Санкт - Петербург). Presentation: Жизнь после учебы: работа на рынках будущего
  • 2016
    Студенческая научная конференция «Российское общество и экономика: исторический опыт и современность» (Санкт - Петербург). Presentation: Тенденции и проблемы въездного туризма г.Санкт-Петербург
  • 2015
    Развитие России в условиях глобальной политической нестабильности и экономических ограничений (Санкт - Петербург). Presentation: Особенности реализации Государственной Программы «Доступная среда» на период с 2011 - 2015 гг.
  • II Научный конгресс студентов и аспирантов Санкт-Петербургского государственного экономического университета (Санкт - Петербург). Presentation: Особенности реализации Государственной Программы «Доступная среда» на период с 2011 - 2015 гг.



Timetable for today

Full timetable

Tourism and metropolises: a view from different continents

On January 21, 2022, the team of the Culture and Tourism Management Laboratory made a presentation at the seminar "Tourism and / in the metropolis" at the invitation of the international scientific community Sustainable Metropolitan Tourism Network (SMeT-Net), initiated by the University of Westminster and the Université Paris 1 Panthéon-Sorbonne.

The Museum through the eyes of youth: discussion on the reputation

On November 12 this year, the State Hermitage Museum held a conference dedicated to the reputation of museums - Studying Museum Reputation (RUSSIA 2021). The main speakers were professors of various business schools from Spain and the Netherlands, mayor of Malaga, reputation researcher Van Riel and many others. The issues of reputation management of both individual museums and the cultural community as a whole were raised at the conference. More specifically, the factors affecting the reputation of the museum and the development of the brand in the field of art were discussed.

XX Annual Conference of the Cycle «Leontief Readings» 

On September 11, 2021, Valery Gordin and Anastasia Polomarchuk made a presentation at the conference «Regional Economic Development and Regional Policies».

Laboratory researchers took part in an international conference «Analytics for Management and Economics Conference»

In the period from December 2 to December 9, 2020, Sizova, I.A., Polomarchuk, A.K. and Bezhko, D.S., researchers of the Laboratory, took an active part in the conference, presenting the results of research in the field of organizing museum activities and branding of territories.