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Address: 28/11 Shabolovka Ulitsa, Building 2, room 2212
SPIN-RSCI: 5184-6058
ORCID: 0000-0003-0728-8521
ResearcherID: V-1305-2017
Scopus AuthorID: 57204152068
Google Scholar
V. A. Rebiazina
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Svetlana Berezka

  • Svetlana Berezka has been at HSE University since 2019.

Education and Degrees

  • 2018

    Candidate of Sciences* (PhD)
    Lomonosov Moscow State University

  • 2012

    Master's in Management
    Lomonosov Moscow State University, Economics

  • 2010

    Bachelor's in Economics
    Lomonosov Moscow State University, Economics

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

Lecturing in English, Academic Writing Center, НИУ ВШЭ, 01.09.2020-30.09.2020

Deep Learning Specialization, Coursera, 01.08.2020-30.09.2020

EDEN Doctoral Seminar on Consumer Research, European Institute for Advanced Studies in Management (EIASM), 02-06.12.2019

Russian-Germany Institute of Science and Culture, Lomonosov Moscow State University, 2009-2011

Awards and Accomplishments

Courses (2022/2023)

Courses (2021/2022)

Courses (2020/2021)

Courses (2019/2020)



  • 2022
    GSOM Emerging Markets Conference 2022 (EMC 2022) (Санкт-Петербург). Presentation: The consumer’s emotional state as a factor of buying behavior predictability
  • 2021

    Digital Transformation & Society (DTGS 2021) (online). Presentation: Management and COVID-19: Digital Shift to Remote Work and Remote Management

  • 2020

    Digital Transformation & Global Society (Санкт-Петербург). Presentation: Why Entrepreneurial Competencies Are Essential for Business and Management Specialists in the Digital Economy Age?

  • Ломоносовские чтения 2020 (Москва). Presentation: Роль предпринимательства в устойчивом развитии территорий
  • 7th International GSOM Emerging Markets Conference 2020 (Санкт-Петербург). Presentation: Consumers and businesses response to the COVID-19 pandemic: Is it about the digital shift?
  • Analytics for Management and Economics Conference 2020 (Санкт-Петербург). Presentation: The Impact of COVID-19 Pandemic on Consumer Behaviour and Business Models
  • 2019
    6th International GSOM Emerging Markets Conference 2019 (Санкт-Петербург). Presentation: The Role of Online-Communities and Internet Influencers in Consumer Behavior on the Russian Perfumery Market
  • 10th EMAC 2019 Regional Conference (Санкт-Петербург). Presentation: Developing Methods Of Joint Explicit And Implicit Consumer Perceptions Measurement
  • 48th EMAC Annual Conference (Гамбург). Presentation: Understanding the role of brand mascots using consumer neuroscience research methods
  • 2018
    26th EBES Conference (Прага). Presentation: NeuroBarometer - Technology of Consumer Choice Estimation based on the Multimodal Brain Processes
  • 9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets (Прага). Presentation: The role of the regional administration in the development of small cities’ tourist value proposition
  • EMAC (European Marketing Academy Conference) - 2018 (Глазго). Presentation: Creating tourist value proposition of small cities: Evidence from Russia
  • 5th GSOM Emerging Markets Conference (Санкт-Петербург). Presentation: Neuromarketing tools to predict the level of perceiving and understanding texts in commercials


06/2021 – The fundamental research project "Digitalization as a driving force of open innovation and co-creation: Implications for value creation and value capture" (HSE Graduate School of Business Research Program)

07/2020 – 06/2021 The applied research project “Development of Multifactor Model to Improve Innovative Companies Competitiveness in the Digital Transformation Age" (HSE Faculty of Business and Management Research Program)

12/2017  –  05/2019. Research project "NeuroBarometer – consumer choice estimation technology based on multimodal measurements of brain processes". (Neurotrend)

04/2017  –  12/2018. Research project "Sustainable development of the territorial economy through networking of small cities and district centers". Project was supported by Russian Science Foundation (grant 17-18-01324)

02/2018. Research project "Creating the criteria system for best urban tourism development practices, justification parameters for analogues choice and analysis of selected global and Russian megacities experience". 

Timetable for today

Full timetable