Evgeny Tsaplin

Lecturer:Faculty of Business and Management / School of Business Administration / Department of Marketing Communications

Evgeny Tsaplin has been at HSE since 2012.

Education

2013

Master's
Higher School of Economics

Awards and Accomplishments

Best Teacher – 2018, 2017, 2016, 2015, 2014

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2014)

Student Term / Thesis Papers

Bachelor
M. Batagova «Development of Marketing Communications Complex in the Promotion of Sports Events and Organizations: Principles of Planning and the Implementation Technologies». Faculty of Business and Management, 2018
S. Tokar «Analysis of the Management System in Japanese Company on the Russian Market». Faculty of Business and Management, 2018
A. Usachev «Analysis of Effectiveness of Business Incubators as a Part of Start-up Development». Faculty of Business and Management, 2018
E. Savenkov «Adaptive Strategies of Business Incubators During Economic Crises in Russia». Faculty of Business and Management, 2016

Full list of of student term / thesis papers

Courses (2018/2019)

Foundations of Marketing Communications (Bachelor’s programme; Faculty of Business and Management; programme "Management"; 3 year, 3, 4 module)Rus

Publications

2017³

Article Tsaplin E., Yulia Pozdeeva. International strategies of business incubation: the USA, Germany, and Russia. // International Journal of Innovation. 2017. Vol. 5. No. 1. P. 32-45.
Article Цаплин Е. В., Кувшинова А. В., Глозштейн Е. В. Моделирование пути потребителя как основа выбора маркетинговых коммуникаций для продвижения рецептурных и безрецептурных лекарственных препаратов // Реклама: теория и практика. 2017. № 4. С. 268-278.
Article Цаплин Е. В., Волкова В. С. Эволюция реформирования жилищно-коммунального хозяйства в 1991-2017 годах // Экономика строительства. 2017. Т. 1. № 43. С. 34-45.

2016²

Article Цаплин Е. В., Волкова В. С., Савенков Е. С. Адаптационные стратегии российских бизнес-инкубаторов в период экономического кризиса // Менеджмент сегодня. 2016. № 6. С. 354-367.
Article Цаплин Е. В., Волкова В. С. Проблемы российских проектов, финансируемых посредством краудфандинговых платформ // Менеджмент в России и за рубежом. 2016. № 4. С. 106-112.

2015¹

Article Цаплин Е. В., Бушеленкова С. В. Краудсорсинговые технологии в маркетинге // Проблемы теории и практики управления. 2015. № 2. С. 127-132.

Conferences

2015
2015 EFMD Entrepreneurship Education Conference (Копенгаген ). Presentation: National Research University Higher School of Economics faculty of management entrepreneurship education outcome and assessment.
2013
15-th IEEE Conference on Business Informatics (Вена). Presentation: Crowdsourcing in Telework as a New Scalable Business Model

Timetable for today

Full timetable

Oct

2018

HSE University Hosts Students of ’Doing Business in Russia’ Programme

The beginning of Fall semester 2018-2019 of the ‘Doing Business in Russia‘ programme took place on September 24-28 at HSE’s Moscow campus. This event brought together local and German experts, the German Embassy in Moscow, the Moscow office of DAAD, the German-Russian Chamber of Commerce, specialists from German companies operating in Russia, the Ministry of Science and Higher Education of the Russian Federation, the Ministry of Economic Development of the Russian Federation and students from Germany and Netherlands.