Evgeny Tsaplin
- Senior Lecturer:Graduate School of Business / Department of Marketing
- Evgeny Tsaplin has been at HSE University since 2012.
Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2014)
Student Term / Thesis Papers
- Bachelor
A. Dutova, Interaction with Consumers in the Process of Creating and Bringing a New Product to Market. Graduate School of Business, 2020
A. Kozhurina, Efficitncy of Information technologies in marketing communications on the example of the Sberbank Online product. Graduate School of Business, 2020
Y. Sapozhnikova, Digital Advertising Impact on Sales (on the Example of U.S. Retail Companies). Faculty of World Economy and International Affairs, 2020
T. Golovina, Analysing Target Audience and Developing Recommendations for Promoting Homecare Appliances (a Case of Cordless Vacuum Cleaner Bosch Unlimited). Graduate School of Business, 2020
S. Polyakova, Marketing Strategy Development on the Early Stage of Product Life Cycle. Graduate School of Business, 2019
V. Chasovskaya, Market Research of Neuromarketing Services in Russia. Graduate School of Business, 2019
A. Nazarova, Managing Early Stages in New Product Development on a Case Study. Graduate School of Business, 2019
S. Shmelev, The Business Plan of the Company with Subscription Business Model. Graduate School of Business, 2019
S. Tokar, Analysis of the Management System in Japanese Company on the Russian Market. Graduate School of Business, 2018
A. Usachev, Analysis of Effectiveness of Business Incubators as a Part of Start-up Development. Graduate School of Business, 2018
M. Batagova, Development of Marketing Communications Complex in the Promotion of Sports Events and Organizations: Principles of Planning and the Implementation Technologies. Graduate School of Business, 2018
E. Savenkov, Adaptive Strategies of Business Incubators During Economic Crises in Russia. Graduate School of Business, 2016
- Master
K. Stambulko, Exploring Influence of Advertising Load on User Experience in Online Media (the Case of Sports.ru). Graduate School of Business, 2019
L. Gasanova, Developing an Effective Marketing Strategy for a New Product in the Field of Adult Learning. Graduate School of Business, 2019
Courses (2020/2021)
- Introduction to Marketing Communications (Bachelor’s programme; Graduate School of Business; 3 year, 3, 4 module)Rus
- Project Seminar (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
- Past Courses
Courses (2019/2020)
Introduction to Marketing Communications (Bachelor’s programme; Graduate School of Business; 3 year, 3, 4 module)Rus
Courses (2018/2019)
Foundations of Marketing Communications (Bachelor’s programme; Graduate School of Business; 3 year, 3, 4 module)Rus
Courses (2015/2016)
- Business Planning (Bachelor’s programme; Graduate School of Business; 3 year, 3, 4 module)Rus
- International Entrepreneurship (Bachelor’s programme; Graduate School of Business; 3 year, 3, 4 module)Eng
- Project Seminar (Bachelor’s programme; Graduate School of Business; 2 year, 2, 3 module)Rus
- Research Seminar (Bachelor’s programme; Graduate School of Business; 2 year, 2, 3 module)Rus
20173
- Article Tsaplin E., Yulia Pozdeeva. International strategies of business incubation: the USA, Germany, and Russia. // International Journal of Innovation. 2017. Vol. 5. No. 1. P. 32-45.
- Article Цаплин Е. В., Кувшинова А. В., Глозштейн Е. В. Моделирование пути потребителя как основа выбора маркетинговых коммуникаций для продвижения рецептурных и безрецептурных лекарственных препаратов // Реклама: теория и практика. 2017. № 4. С. 268-278.
- Article Цаплин Е. В., Волкова В. С. Эволюция реформирования жилищно-коммунального хозяйства в 1991-2017 годах // Экономика строительства. 2017. Т. 1. № 43. С. 34-45.
20162
- Article Цаплин Е. В., Волкова В. С., Савенков Е. С. Адаптационные стратегии российских бизнес-инкубаторов в период экономического кризиса // Менеджмент сегодня. 2016. № 6. С. 354-367.
- Article Цаплин Е. В., Волкова В. С. Проблемы российских проектов, финансируемых посредством краудфандинговых платформ // Менеджмент в России и за рубежом. 2016. № 4. С. 106-112.
20151
Article Цаплин Е. В., Бушеленкова С. В. Краудсорсинговые технологии в маркетинге // Проблемы теории и практики управления. 2015. № 2. С. 127-132.
Conferences
- 20152015 EFMD Entrepreneurship Education Conference (Копенгаген ). Presentation: National Research University Higher School of Economics faculty of management entrepreneurship education outcome and assessment.
- 2013
15-th IEEE Conference on Business Informatics (Вена). Presentation: Crowdsourcing in Telework as a New Scalable Business Model
Current projects
FindDataLab.com - data management and web scraping service, the best way to scrape data from website. Possible use cases are data collection for b2b sales, online reputation management, marketing campaigns, and data for machine learning. Accurate data processing in one service. FindDataLab is a part of Indext.io - a data science company.
Golf courses near me – an ultimate golf directory that can locate the best clubs, games, events and tournaments around you.
HSE University Hosts Students of ’Doing Business in Russia’ Programme
The beginning of Fall semester 2018-2019 of the ‘Doing Business in Russia‘ programme took place on September 24-28 at HSE’s Moscow campus. This event brought together local and German experts, the German Embassy in Moscow, the Moscow office of DAAD, the German-Russian Chamber of Commerce, specialists from German companies operating in Russia, the Ministry of Science and Higher Education of the Russian Federation, the Ministry of Economic Development of the Russian Federation and students from Germany and Netherlands.
