Evgeny Tsaplin
- Lecturer:Faculty of Business and Management / School of Business Administration / Department of Marketing Communications
- Evgeny Tsaplin has been at HSE since 2012.
Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2014)
Student Term / Thesis Papers
- Bachelor
M. Batagova «Development of Marketing Communications Complex in the Promotion of Sports Events and Organizations: Principles of Planning and the Implementation Technologies». Faculty of Business and Management, 2018
S. Tokar «Analysis of the Management System in Japanese Company on the Russian Market». Faculty of Business and Management, 2018
A. Usachev «Analysis of Effectiveness of Business Incubators as a Part of Start-up Development». Faculty of Business and Management, 2018
E. Savenkov «Adaptive Strategies of Business Incubators During Economic Crises in Russia». Faculty of Business and Management, 2016
Courses (2018/2019)
- Foundations of Marketing Communications (Bachelor’s programme; Faculty of Business and Management; programme "Management"; 3 year, 3, 4 module)Rus
- Past Courses
Courses (2017/2018)
Courses (2015/2016)
- Business Planning (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Rus
- General Management (Bachelor’s programme; Faculty of Social Sciences; 1 year, 1, 2 module)Rus
- General Management (Bachelor’s programme; Faculty of Business and Management; 1 year, 3 module)Rus
- International Entrepreneurship (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Eng
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 1 year, 1, 2 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
Courses (2014/2015)
- Business Planning (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Rus
Essentials of Management (Bachelor’s programme; Faculty of Communications, Media, and Design; "Реклама", "Новые медиа", "Связи с общественностью"; 2 year, 2, 3 module)Rus
- General Management (Bachelor’s programme; Faculty of Social Sciences; 1 year, 1, 2 module)Rus
- Introduction to Profession (Bachelor’s programme; Faculty of Business and Management; 1 year, 2, 3 module)Rus
- Management (Bachelor’s programme; Faculty of Business and Management; 2 year, 3, 4 module)Rus
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 1 year, 1, 2 module)Rus
Courses (2013/2014)
- Business Planning (Bachelor’s programme; Faculty of Management; 3 year, 3, 4 module)Rus
- Entrepreneurial Basics (Bachelor’s programme; Faculty of Management; 4 year, 3 module)Rus
Essentials of Management (Bachelor’s programme; School of Integrated Communications; "Advertising", "Новые медиа", "Связи с общественностью"; 2 year, 4 module)Rus
- Management (Bachelor’s programme; Faculty of Public Administration; 1 year, 1-3 module)Rus
20173
- Article Tsaplin E., Yulia Pozdeeva. International strategies of business incubation: the USA, Germany, and Russia. // International Journal of Innovation. 2017. Vol. 5. No. 1. P. 32-45.
- Article Цаплин Е. В., Кувшинова А. В., Глозштейн Е. В. Моделирование пути потребителя как основа выбора маркетинговых коммуникаций для продвижения рецептурных и безрецептурных лекарственных препаратов // Реклама: теория и практика. 2017. № 4. С. 268-278.
- Article Цаплин Е. В., Волкова В. С. Эволюция реформирования жилищно-коммунального хозяйства в 1991-2017 годах // Экономика строительства. 2017. Т. 1. № 43. С. 34-45.
20162
- Article Цаплин Е. В., Волкова В. С., Савенков Е. С. Адаптационные стратегии российских бизнес-инкубаторов в период экономического кризиса // Менеджмент сегодня. 2016. № 6. С. 354-367.
- Article Цаплин Е. В., Волкова В. С. Проблемы российских проектов, финансируемых посредством краудфандинговых платформ // Менеджмент в России и за рубежом. 2016. № 4. С. 106-112.
20151
Conferences
- 20152015 EFMD Entrepreneurship Education Conference (Копенгаген ). Presentation: National Research University Higher School of Economics faculty of management entrepreneurship education outcome and assessment.
- 2013
15-th IEEE Conference on Business Informatics (Вена). Presentation: Crowdsourcing in Telework as a New Scalable Business Model
