Evgeny Tsaplin
- Lecturer:Faculty of Business and Management / School of Business Administration / Department of Marketing Communications
- Evgeny Tsaplin has been at HSE since 2012.
Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2014)
Student Term / Thesis Papers
- Bachelor
E. Savenkov «Adaptive Strategies of Business Incubators During Economic Crises in Russia». Faculty of Business and Management, 2016
Courses (2017/2018)
- Foundations of Marketing Communications (Bachelor’s programme; Faculty of Business and Management; programme "Management"; 3 year, 3, 4 module)Rus
- Prospects for the development of science, engineering and technology (Bachelor’s programme; Institute of Innovation Management; 2 year, 1, 2 module)Rus
- Past Courses
Courses (2015/2016)
- Business Planning (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Rus
- General Management (Bachelor’s programme; Faculty of Social Sciences; 1 year, 1, 2 module)Rus
- General Management (Bachelor’s programme; Faculty of Business and Management; 1 year, 3 module)Rus
- International Entrepreneurship (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Eng
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 1 year, 1, 2 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
Courses (2014/2015)
- Business Planning (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Rus
Essentials of Management (Bachelor’s programme; Faculty of Communications, Media, and Design; "Реклама", "Новые медиа", "Связи с общественностью"; 2 year, 2, 3 module)Rus
- General Management (Bachelor’s programme; Faculty of Social Sciences; 1 year, 1, 2 module)Rus
- Introduction to Profession (Bachelor’s programme; Faculty of Business and Management; 1 year, 2, 3 module)Rus
- Management (Bachelor’s programme; Faculty of Business and Management; 2 year, 3, 4 module)Rus
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 1 year, 1, 2 module)Rus
Courses (2013/2014)
- Business Planning (Bachelor’s programme; Faculty of Management; 3 year, 3, 4 module)Rus
- Entrepreneurial Basics (Bachelor’s programme; Faculty of Management; 4 year, 3 module)Rus
Essentials of Management (Bachelor’s programme; School of Integrated Communications; "Advertising", "Новые медиа", "Связи с общественностью"; 2 year, 4 module)Rus
- Management (Bachelor’s programme; Faculty of Public Administration; 1 year, 1-3 module)Rus
20173
- Article Tsaplin E., Yulia Pozdeeva. International strategies of business incubation: the USA, Germany, and Russia. // International Journal of Innovation. 2017. Vol. 5. No. 1. P. 32-45.
- Article Цаплин Е. В., Кувшинова А. В., Глозштейн Е. В. Моделирование пути потребителя как основа выбора маркетинговых коммуникаций для продвижения рецептурных и безрецептурных лекарственных препаратов // Реклама: теория и практика. 2017. № 4. С. 268-278.
- Article Цаплин Е. В., Волкова В. С. Эволюция реформирования жилищно-коммунального хозяйства в 1991-2017 годах // Экономика строительства. 2017. Т. 1. № 43. С. 34-44.
20162
- Article Цаплин Е. В., Волкова В. С., Савенков Е. С. Адаптационные стратегии российских бизнес-инкубаторов в период экономического кризиса // Менеджмент сегодня. 2016. № 6. С. 354-367.
- Article Цаплин Е. В., Волкова В. С. Проблемы российских проектов, финансируемых посредством краудфандинговых платформ // Менеджмент в России и за рубежом. 2016. № 4. С. 106-113.
20151
Article Цаплин Е. В., Бушеленкова С. В. Краудсорсинговые технологии в маркетинге // Проблемы теории и практики управления. 2015. № 2. С. 127-132.
Conferences
- 20152015 EFMD Entrepreneurship Education Conference (Копенгаген ). Presentation: National Research University Higher School of Economics faculty of management entrepreneurship education outcome and assessment.
- 2013
15-th IEEE Conference on Business Informatics (Вена). Presentation: Crowdsourcing in Telework as a New Scalable Business Model
