Evgeny Tsaplin
- Senior Lecturer:Faculty of Business and Management / School of Business Administration / Department of Marketing Communications
- Evgeny Tsaplin has been at HSE University since 2012.
Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2014)
Student Term / Thesis Papers
- Bachelor
S. Polyakova «Marketing Strategy Development on the Early Stage of Product Life Cycle». Faculty of Business and Management, 2019
A. Nazarova «Managing Early Stages in New Product Development on a Case Study». Faculty of Business and Management, 2019
S. Shmelev «The Business Plan of the Company with Subscription Business Model». Faculty of Business and Management, 2019
V. Chasovskaya «Market Research of Neuromarketing Services in Russia». Faculty of Business and Management, 2019
S. Tokar «Analysis of the Management System in Japanese Company on the Russian Market». Faculty of Business and Management, 2018
M. Batagova «Development of Marketing Communications Complex in the Promotion of Sports Events and Organizations: Principles of Planning and the Implementation Technologies». Faculty of Business and Management, 2018
A. Usachev «Analysis of Effectiveness of Business Incubators as a Part of Start-up Development». Faculty of Business and Management, 2018
E. Savenkov «Adaptive Strategies of Business Incubators During Economic Crises in Russia». Faculty of Business and Management, 2016
- Master
L. Gasanova «Developing an Effective Marketing Strategy for a New Product in the Field of Adult Learning». Faculty of Business and Management, 2019
K. Stambulko «Exploring Influence of Advertising Load on User Experience in Online Media (the Case of Sports.ru)». Faculty of Business and Management, 2019
Courses (2019/2020)
- Introduction to Marketing Communications (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Rus
- Past Courses
Courses (2018/2019)
Courses (2017/2018)
Courses (2016/2017)
- General Management (Bachelor’s programme; Faculty of Social Sciences; 1 year, 1, 2 module)Rus
- International Entrepreneurship (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Eng
- Marketing Communications: Theories, Management and Practice (Master’s programme; Faculty of Business and Management; 1 year, 3, 4 module)Rus
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 3 year, 1-3 module)Rus
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
Courses (2015/2016)
- Business Planning (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Rus
- General Management (Bachelor’s programme; Faculty of Social Sciences; 1 year, 1, 2 module)Rus
- General Management (Bachelor’s programme; Faculty of Business and Management; 1 year, 3 module)Rus
- International Entrepreneurship (Bachelor’s programme; Faculty of Business and Management; 3 year, 3, 4 module)Eng
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
- Project Seminar (Bachelor’s programme; Faculty of Business and Management; 1 year, 1, 2 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Business and Management; 2 year, 2, 3 module)Rus
20173
- Article Tsaplin E., Yulia Pozdeeva. International strategies of business incubation: the USA, Germany, and Russia. // International Journal of Innovation. 2017. Vol. 5. No. 1. P. 32-45.
- Article Цаплин Е. В., Кувшинова А. В., Глозштейн Е. В. Моделирование пути потребителя как основа выбора маркетинговых коммуникаций для продвижения рецептурных и безрецептурных лекарственных препаратов // Реклама: теория и практика. 2017. № 4. С. 268-278.
- Article Цаплин Е. В., Волкова В. С. Эволюция реформирования жилищно-коммунального хозяйства в 1991-2017 годах // Экономика строительства. 2017. Т. 1. № 43. С. 34-45.
20162
- Article Цаплин Е. В., Волкова В. С., Савенков Е. С. Адаптационные стратегии российских бизнес-инкубаторов в период экономического кризиса // Менеджмент сегодня. 2016. № 6. С. 354-367.
- Article Цаплин Е. В., Волкова В. С. Проблемы российских проектов, финансируемых посредством краудфандинговых платформ // Менеджмент в России и за рубежом. 2016. № 4. С. 106-112.
20151
Conferences
- 20152015 EFMD Entrepreneurship Education Conference (Копенгаген ). Presentation: National Research University Higher School of Economics faculty of management entrepreneurship education outcome and assessment.
- 2013
15-th IEEE Conference on Business Informatics (Вена). Presentation: Crowdsourcing in Telework as a New Scalable Business Model
Current projects
Web Scraping service – Scraping.help
An IT project focused on legal data scraping. Data extraction for your business goals.
Full data management service FindDataLab
Data as a service: solution for business & research. Possible use cases are data collection for b2b sales, brand reputation monitoring, marketing campaigns, and data for machine learning. Accurate data processing in one service.
HSE University Hosts Students of ’Doing Business in Russia’ Programme
The beginning of Fall semester 2018-2019 of the ‘Doing Business in Russia‘ programme took place on September 24-28 at HSE’s Moscow campus. This event brought together local and German experts, the German Embassy in Moscow, the Moscow office of DAAD, the German-Russian Chamber of Commerce, specialists from German companies operating in Russia, the Ministry of Science and Higher Education of the Russian Federation, the Ministry of Economic Development of the Russian Federation and students from Germany and Netherlands.
