Vera Butkovskaya
- Associate Professor: Graduate School of Business / Department of Marketing
- Vera Butkovskaya has been at HSE University since 2021.
Education and Degrees
Autonomous University of Barcelona
Awards and Accomplishments
Best Teacher — 2022–2023
Courses (2024/2025)
- Fashion Retail: Fashion Industry Management (Mago-Lego; 1, 2 module)Rus
- Fashion Retail: Fashion Industry Management (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
- International Marketing (Bachelor’s programme; Graduate School of Business field of study Management, field of study Management; 4 year, 1, 2 module)Eng
- International Marketing (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 4 module)Eng
- International Marketing (Mago-Lego; 4 module)Eng
- International Marketing (Master’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 4 module)Eng
- International Marketing (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Eng
- International Marketing Strategies (Mago-Lego; 3 module)Eng
- International Marketing Strategies (Master’s programme; Graduate School of Business; 2 year, 3 module)Eng
- Marketing (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Eng
- Marketing in the Fashion Industry (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Eng
- Past Courses
Courses (2023/2024)
- International Marketing (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 4 module)Eng
- International Marketing (Bachelor’s programme; Graduate School of Business; 4 year, 1, 2 module)Eng
- International Marketing (Master’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 4 module)Eng
- International Marketing (Mago-Lego; 4 module)Eng
- Marketing (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Eng
- Marketing in the Fashion Industry (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
Courses (2022/2023)
- International Marketing (Bachelor’s programme; Graduate School of Business; 4 year, 1, 2 module)Eng
- International Marketing (Master’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 4 module)Eng
- International Marketing (Mago-Lego; 4 module)Eng
- Marketing (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Eng
- Marketing in the Fashion Industry (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
Courses (2021/2022)
- International Marketing (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Eng
- International Marketing (Master’s programme; Graduate School of Business; 1 year, 4 module)Eng
- Marketing in the Fashion Industry (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
- Research Seminar "Digital Transformation of Sales in the Fashion Industry" (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
Courses (2020/2021)
- Project Seminar "SWOT Analysis" (Bachelor’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 3, 4 module)Rus
Conferences
- 2021
XXXII Congreso Internacional de Marketing AEMARK 2021 (Баэса). Presentation: IMC capability as a source of SMEs’ advantage over larger rivals: inter-county comparison
4th EIBA Annual International conference (Мадрид). Presentation: THE ROLE OF QUALITY AND CONSISTENT GOVERNMENT POLICY COMMUNICATIONS IN PROMOTING ENTREPRENEURSHIP
- 2018
XXX Congreso de Marketing AEMARK2018. Presentation: ANTECEDENTS AND CONSEQUENCES OF INTEGRATED MARKETING COMMUNICATIONS (IMC)
- 2017
22nd International Conference on Corporate and Marketing Communications, CMC2017 (Зарагоса). Presentation: Customer Perception of the Integrated Marketing Concept (IMC): Testing a Theoretical Model with the Moderating Effect of Customer Relationship Management (CRM) in a Multi-Country Context
- 2016
XXVIII Congreso de Marketing AEMARK2016 (Леон). Presentation: Integrated Marketing Communications Antecedents and Consequences
- 2015
XXVII Congreso de Marketing AEMARK2015 (Памплона). Presentation: Doctoral Thesis Proposal
Grants
2023 Grant for the fundamental research project 2023.001EMPL.VPBUTKOVSKAYA “Application of omnichannel marketing to build successful consumer interaction in the digital economy” as a part of the HSE Graduate School of Business Research Program in 2023–2025.
2021 Grant for the fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee).
Employment history
TEACHING EXPERIENCE
Euncet Business School (Terrassa, Spain)
2019 - now
● Lecturer: “Human Resource Management”
● Supervisor: Final Bachelor Thesis
Universitat Autònoma de Barcelona, Business Department (Barcelona, Spain)
2018 - now
● Associate professor in Marketing
● Supervisor: Final Bachelor Thesis
2015 – 2017
● Lecturer: “Cost Accounting”; “Marketing Planning” (case-oriented seminars)
● Supervisor: Project “Business Plan”; Final Bachelor Thesis
EAE Business School (Barcelona, Spain)
2017 - now
● Professor of Marketing and Commercialization in International environment (MBA
course)
● Supervisor: Final Master Thesis
Fundació Tecnocampus Mataró-Maresme (Mataró, Barcelona)
2017 – now
● Lecturer: “Interpersonal Relationships”, “WebAnalytics”, “Content Marketing”
Fundació UAB (Bellaterra, Barcelona)
2018 – now
Study Abroad Program, Fundació UAB
● Lecturer: “International Marketing Strategies”
2016 – now
EUTDH - University School of Tourism and Hotel Management, Fundació UAB
● Lecturer: "Human Resources Management in Tourism”; "Strategic Management in
Tourism"; “Management Accounting”; «E-Marketing»
● Course Coordinator
● Supervisor: Final Bachelor Thesis, Doctoral Thesis
2016- 2017
Centre de Formació Professional, Fundació UAB
● Lecturer: "International E-commerce"
● Supervisor: Project "Digital Marketing Plan"
Oxbridge Business School Barcelona (Barcelona, Spain)
2016
● Lecturer: Case-oriented course “International Business” (using Barcelona as a classroom)
● Supervisor: Project “Business Plan of New Product/Service”
Business School MarketConsult (Minsk. Belarus)
2011 – 2014
● Lecturer: practical-oriented courses “Marketing planning for Business”; “Online
Marketing”; “Personnel management in the service sector”; “Google AdWords and
WebAnalytics”
Belarusian National Technical University, Faculty of Management, Marketing and
Entrepreneurship (Minsk, Belarus)
2010 – 2011
● Lecturer: “Principles of Marketing”