Vera Butkovskaya
- Associate Professor:Graduate School of Business / Department of Marketing
- Vera Butkovskaya has been at HSE University since 2021.
Education and Degrees
- 2017
PhD
Autonomous University of Barcelona - 2011
Master's
Белорусский национальный технический университет - 2010
Degree
Белорусский национальный технический университет
Courses (2023/2024)
- International Marketing (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 4 module)Eng
- International Marketing (Bachelor’s programme; Graduate School of Business; 4 year, 1, 2 module)Eng
International Marketing (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 4 module)Eng
- International Marketing (Mago-Lego; 4 module)Eng
- Marketing (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Eng
- Marketing in the Fashion Industry (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
- Past Courses
Courses (2022/2023)
- International Marketing (Bachelor’s programme; Graduate School of Business; 4 year, 1, 2 module)Eng
International Marketing (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 4 module)Eng
- International Marketing (Mago-Lego; 4 module)Eng
- Marketing (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Eng
- Marketing in the Fashion Industry (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
Courses (2021/2022)
- International Marketing (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Eng
- International Marketing (Master’s programme; Graduate School of Business; 1 year, 4 module)Eng
- Marketing in the Fashion Industry (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
- Research Seminar "Digital Transformation of Sales in the Fashion Industry" (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
Courses (2020/2021)
Project Seminar "SWOT Analysis" (Bachelor’s programme; Graduate School of Business; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 3, 4 module)Rus
Publications7
- Article Wang J., Butkovskaya V. Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism // Journal of Economics, Finance and Administrative Science. 2023. Vol. 28. No. 55. P. 60-78. doi
- Article Butkovskaya V., Olga Oyner, Sergey Kazakov. The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction // Journal of Economics, Finance and Administrative Science. 2023. Vol. 28. No. 56. P. 319-334. doi
- Article Butkovskaya V., Llonch-Andreu J., Alarcon-del-Amo M. C. Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC). // Journal of International Consumer Marketing. 2021. Vol. 33. No. 1. P. 68-83. doi
- Article Butkouskaya V., Llonch-Andreu J., Alarcón-del-Amo M. Strategic antecedents and organisational consequences of IMC in different economy types // Journal of Marketing Communications. 2021. Vol. 27. No. 2. P. 115-136. doi
- Article Vera Butkouskaya, Llonch-Andreu J., Alarcon-del-Amo M. The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context // Journal of Economics, Finance and Administrative Science. 2021. Vol. 26. No. 52. P. 356-375. doi
- Article Butkouskaya V., Llonch-Andreu J., Alarcón-del-Amo M. Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context // Sustainability. 2020. Vol. 12. No. 17. Article 7159. doi
- Article Butkovskaya V., Romagosa F., Noguera M. Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison // Sustainability. 2020. Vol. 12. No. 5. Article 1812. doi
Conferences
- 2021XXXII Congreso Internacional de Marketing AEMARK 2021 (Баэса). Presentation: IMC capability as a source of SMEs’ advantage over larger rivals: inter-county comparison
- 4th EIBA Annual International conference (Мадрид). Presentation: THE ROLE OF QUALITY AND CONSISTENT GOVERNMENT POLICY COMMUNICATIONS IN PROMOTING ENTREPRENEURSHIP
- 2018XXX Congreso de Marketing AEMARK2018. Presentation: ANTECEDENTS AND CONSEQUENCES OF INTEGRATED MARKETING COMMUNICATIONS (IMC)
- 201722nd International Conference on Corporate and Marketing Communications, CMC2017 (Зарагоса). Presentation: Customer Perception of the Integrated Marketing Concept (IMC): Testing a Theoretical Model with the Moderating Effect of Customer Relationship Management (CRM) in a Multi-Country Context
- 2016XXVIII Congreso de Marketing AEMARK2016 (Леон). Presentation: Integrated Marketing Communications Antecedents and Consequences
- 2015XXVII Congreso de Marketing AEMARK2015 (Памплона). Presentation: Doctoral Thesis Proposal
Employment history
TEACHING EXPERIENCE
Euncet Business School (Terrassa, Spain)
2019 - now
● Lecturer: “Human Resource Management”
● Supervisor: Final Bachelor Thesis
Universitat Autònoma de Barcelona, Business Department (Barcelona, Spain)
2018 - now
● Associate professor in Marketing
● Supervisor: Final Bachelor Thesis
2015 – 2017
● Lecturer: “Cost Accounting”; “Marketing Planning” (case-oriented seminars)
● Supervisor: Project “Business Plan”; Final Bachelor Thesis
EAE Business School (Barcelona, Spain)
2017 - now
● Professor of Marketing and Commercialization in International environment (MBA
course)
● Supervisor: Final Master Thesis
Fundació Tecnocampus Mataró-Maresme (Mataró, Barcelona)
2017 – now
● Lecturer: “Interpersonal Relationships”, “WebAnalytics”, “Content Marketing”
Fundació UAB (Bellaterra, Barcelona)
2018 – now
Study Abroad Program, Fundació UAB
● Lecturer: “International Marketing Strategies”
2016 – now
EUTDH - University School of Tourism and Hotel Management, Fundació UAB
● Lecturer: "Human Resources Management in Tourism”; "Strategic Management in
Tourism"; “Management Accounting”; «E-Marketing»
● Course Coordinator
● Supervisor: Final Bachelor Thesis, Doctoral Thesis
2016- 2017
Centre de Formació Professional, Fundació UAB
● Lecturer: "International E-commerce"
● Supervisor: Project "Digital Marketing Plan"
Oxbridge Business School Barcelona (Barcelona, Spain)
2016
● Lecturer: Case-oriented course “International Business” (using Barcelona as a classroom)
● Supervisor: Project “Business Plan of New Product/Service”
Business School MarketConsult (Minsk. Belarus)
2011 – 2014
● Lecturer: practical-oriented courses “Marketing planning for Business”; “Online
Marketing”; “Personnel management in the service sector”; “Google AdWords and
WebAnalytics”
Belarusian National Technical University, Faculty of Management, Marketing and
Entrepreneurship (Minsk, Belarus)
2010 – 2011
● Lecturer: “Principles of Marketing”