Elena V. Veretennik
- Lecturer:HSE Campus in St. Petersburg / St.Petersburg School of Economics and Management / Department of Management
- Elena V. Veretennik has been at HSE since 2010.
Education
- 2012
Master
Higher School of Economics - 2012
Master in Master in Financial Management
HSE Saint Petersburg Branch, Management - 2010
Bachelor
HSE Saint Petersburg branch - 2010
Bachelor in Bachelor in management
HSE Saint Petersburg Branch, Management
Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2013-2014)
Category "Future Lecturers" (2010-2011)
Student Term / Thesis Papers
- Bachelor
K. Tikhomirova «Factors Influencing the Distribution of Advertising Messages on Youtube Platform». St.Petersburg School of Economics and Management, 2018
N. Karakina «Targeted Advertisement with Account of Customers` Digital Footprints as a Factor of Online Sales Dynamics in Social Network VКontakte». St.Petersburg School of Economics and Management, 2018
E. Litvin «Customer-Oriented Approach as a Factor Influencing Customer Satisfaction». St.Petersburg School of Economics and Management, 2018
D. Khusniiarova «The Specifics of the Russian IT Industry Development Due to External Environment Factors». St.Petersburg School of Economics and Management, 2018
R. Efimov «Corporate News about Big Data Related Investments as a Factor of Company`s Value Dynamics». St.Petersburg School of Economics and Management, 2018
Y. Zavorina «Loyalty Program Development: the Role of Data on Consumer Behaviour». St.Petersburg School of Economics and Management, 2018
O. Kuznetcova «The Development of an Instrument to Measure Quality of Educational Services (the Case of Elementary School № 36 in St. Petersburg)». St.Petersburg School of Economics and Management, 2017
D. Korolev «Applying Internet Marketing Tolls to Promote an Educational Project». St.Petersburg School of Economics and Management, 2017
S. Bystrova «Optimization of the Process of Customer Service: The case of «Gourmet Café Volna»». St.Petersburg School of Economics and Management, 2017
M. Levkina «Development of a Business Plan for an Anti-Café in Pushkin District of St. Petersburg». St.Petersburg School of Economics and Management, 2017
E. Khalipina «Development of Marketing Mix Elements on the Example of a New Group of Products of a Light Industry Enterprise». St.Petersburg School of Economics and Management, 2017
V. Kaurova «Development of a Marketing Strategy for a Model School for Children». St.Petersburg School of Economics and Management, 2017
O. Sizova «Promotion Strategy Development: Case of the Virtual Reality Quest Room of the Company «Lovushka»». St.Petersburg School of Economics and Management, 2017
Courses (2018/2019)
- Research Seminar (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 3 year, 1-4 module)Eng
- Past Courses
Courses (2017/2018)
- Introduction to International Business (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 2 year, 1, 2 module)Rus
- Introduction to Profession (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 1 year, 3, 4 module)Eng
- Personal and Social Safety (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 1 year, 1 module)Rus
- Personal and Social Safety (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Logistics and Supply Chain Management"; 1 year, 1 module)Rus
- Project Seminar (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 3 year, 1-4 module)Rus
- Research Seminar (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 3 year, 1-4 module)Eng
Courses (2016/2017)
Personal and Social Safety (Bachelor’s programme; St.Petersburg School of Economics and Management; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 1 module)Rus
- Personal and Social Safety (Bachelor’s programme; St. Petersburg School of Social Sciences and Humanities; 1 year, 1 module)Rus
- Research Seminar (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 1-4 module)Rus
- Strategic Management (Bachelor’s programme; St.Petersburg School of Economics and Management; 4 year, 1, 2 module)Rus
Term Paper (Bachelor’s programme; St.Petersburg School of Economics and Management; 2 year, 1-4 module)Rus
- Theory of Organization and Organizational Behavior (Bachelor’s programme; St.Petersburg School of Economics and Management; 2 year, 3, 4 module)Eng
Courses (2015/2016)
Personal and Social Safety (Bachelor’s programme; St.Petersburg School of Economics and Management; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 1 module)Rus
- Scientific Research Methods in Management (Bachelor’s programme; St.Petersburg School of Economics and Management; 3 year, 1 module)Rus
- Statistical Analysis (SPSS) (Bachelor’s programme; St.Petersburg School of Economics and Management; 2 year, 3, 4 module)Rus
- Theory of Organization and Organizational Behavior (Bachelor’s programme; St.Petersburg School of Economics and Management; 2 year, 1, 2 module)Rus
Courses (2014/2015)
- Customer Focused Organization (Bachelor’s programme; St.Petersburg School of Economics and Management; 4 year, 2 module)Rus
Personal and Social Safety (Bachelor’s programme; St.Petersburg School of Economics and Management; "Logistics and Supply Chain Management"; field of study "38.03.02. Менеджмент"; 1 year, 1 module)Rus
- Scientific Research Methods in Management (Bachelor’s programme; St.Petersburg School of Economics and Management; 2 year, 4 module)Rus
- Theory of Organization and Organizational Behavior (Bachelor’s programme; St.Petersburg School of Economics and Management; 1 year, 3 module)Rus
- Theory of Organization and Organizational Behavior (Bachelor’s programme; St.Petersburg School of Economics and Management; 2 year, 2-4 module)Rus
Courses (2013/2014)
- Organisational Theory and Organisational Behaviour (Bachelor’s programme; Faculty of Management; 2 year, 4 module)Rus
Personal and Social Safety (Bachelor’s programme; Faculty of Management; field of study "081100.62 Государственное и муниципальное управление", field of study "080200.62 Менеджмент"; 1 year, 1 module)Rus
- Scientific Research Methods in Management (Bachelor’s programme; Faculty of Management; 3 year, 2, 3 module)Rus
- Scientific Research Methods in Management (Bachelor’s programme; Faculty of Management; 2 year, 4 module)Rus
- Scientific Research Methods in Management (Bachelor’s programme; Faculty of Management; 1 year, 4 module)Rus
Courses (2012/2013)
- Marketing Management (Master’s programme; Faculty of Management; 1 year, 1, 2 module)Rus
- Methodology of Research in Management: Methodology and Methods of Marketing Research (Master’s programme; Faculty of Management; 1 year, 1 module)Rus
- Organisational theory and organisational behaviour (Bachelor’s programme; Faculty of Management; 2 year, 4 module)Rus
- Organization Design (Bachelor’s programme; Faculty of Management; 4 year, 3 module)Rus
Personal and Social Safety (Bachelor’s programme; Faculty of Management; "Profile of special disciplines "Public Administration""; field of study "080200.62 Менеджмент"; 1 year, 1 module)Rus
- Theory of Organization and Organizational Behavior (Bachelor’s programme; Faculty of Management; spec. "Profile of special disciplines "Public Administration""; 2 year, 4 module)Rus
Conferences
- 2017
18th European Conference on Knowledge Management ECKM - 2017 (Барселона). Presentation: Perception of the Learning Organization Concept: the Case of Professional College in Russia
- INTERNATIONAL BRICS GLOBAL BUSINESS AND INNOVATION CONFERENCE (Санкт-Петербург). Presentation: Measuring intellectual capital in public schools of St Petersburg: strategic analysis
- 2014XV April International Academic Conference on Economic and Social Development (Moscow). Presentation: Study Group Reformation: Social Networl Analysis Approach
- XXXIV Sunbelt Social Networks Conference (St.Peter). Presentation: Application of social network analysis to the reorganization of study groups
Publications10
- Chapter Veretennik E. V., Khazieva N. Analysing Intellectual Capital in Secondary Schools of St Petersburg, in: Proceedings of the International Conference Theory and Applications in the Knowledge Economy. Zagreb : Faculty of Economics at the University of Zagreb, 2017. P. 342-350.
- Chapter Veretennik E. V., Pronin A., Khazieva N., Baronene S. G. Perception of the Learning Organization Concept: The Case of Professional College in Russia, in: Proceedings of the 18th European Conference on Knowledge Management ECKM 2017. Academic Conferences and Publishing International Limited, 2017. P. 1015-1022.
- Article Пронин А. С., Веретённик Е. В., Семенов А. В. Формирование учебных групп в университете с помощью анализа социальных сетей // Вопросы образования. 2014. № 3. С. 54-73.
- Book Веретённик Е. В., Стрекалова Н. Д., Беляков В. Г. Case-study - образовательный и исследовательский опыт в междисциплинарном контексте: сборник научных статей по итогам междисциплинарного научного семинара кадрового резерва "Проблемы и перспективы использования метода case-study: междисциплинарный опыт" / Сост.: Е. В. Веретённик; отв. ред.: Е. В. Веретённик; науч. ред.: Н. Д. Стрекалова. СПб. : Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2013.
- Chapter Пронин А. С., Веретённик Е. В. Применение бимодальных сетей для картографии ценностей молодежных сообществ Санкт-Петербурга // В кн.: Современные исследования в менеджменте: проблемы и перспективы: сборник научных трудов / Отв. ред.: И. В. Андреева. Вып. 1. СПб. : Отдел оперативной полиграфии НИУ ВШЭ, 2013. Гл. 4. С. 222-239.
- Chapter Веретённик Е. В., Кайсаров А. А. Развитие теории ожиданий заинтересованных сторон в контексте ценностно-ориентированного управления // В кн.: Современные исследования в менеджменте: проблемы и перспективы: сборник научных трудов / Отв. ред.: И. В. Андреева. Вып. 1. СПб. : Отдел оперативной полиграфии НИУ ВШЭ, 2013. Гл. 1. С. 22-35.
- Chapter Веретённик Е. В. Управление отношениями со стейкхолдерами: поведенческий и экономический аспекты // В кн.: Теории и практики управления: вызовы современности: сборник трудов VIII ежегодной (III международной) научно-практической конференции факультета менеджмента (4-5 апреля 2013г.) / Отв. ред.: И. В. Андреева. СПб. : Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2013. Гл. 4. С. 25-31.
- Chapter Веретённик Е. В. Стратегическое управление ценностью стейкхолдеров: возможности использования сбалансированной системы показателей // В кн.: Инновационное управление: от теории к практике Сборник трудов VII ежегодной (II международной) научно-практической конференции факультета менеджмента (3-4 апреля 2012 г.) / Отв. ред.: А. А. Кайсаров, В. Г. Беляков. Настоящий сборник является третьим в серии книг, издаваемых на основе материалов ежегодных конференций факультета менеджмента.. СПб. : Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2012. С. 23-31.
- Chapter Веретённик Е. В. Стратегическое финансовое управление: смена целевой парадигмы // В кн.: Ex Professo: Со знанием дела: альманах студенческих исследований Санкт-Петербургского филиала НИУ ВШЭ / Науч. ред.: А. А. Кайсаров, А. Г. Санина, Ф. В. Васильев, А. Г. Закарян, О. В. Обидовский. Вып. 2. СПб. : Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2012. Гл. 4. С. 100-110.
- Book Шарикова Е. Ю., Анисимова Н. П., Веретённик Е. В. Практикум по математической статистике. Сборник задач для студентов . СПб. : Санкт-Петербургского государственного политехнического университета, 2011.
Responsibilities
Undergraduate program "Management"/Ïnternational business" - alumni club manager
- Responsible for design and conduction of the HSE St Petersburg alumni feedback, career track research (quantitative survey, semi-structured interviews) in 2015-2017
- Organized "Alumni for students" business games, seminars, lectures, training (which includes finding an interesting speaker, topic and event agenda negotiation, creating promotion instruments, engaging students to participate, organizing and providing feedback)
- Managed "Successful career stories" project (a series of interviews with recent &decent management graduates for HSE promotion campaign)
