Elena V. Veretennik

Lecturer:HSE Campus in St. Petersburg / St.Petersburg School of Economics and Management / Department of Management

Elena V. Veretennik has been at HSE since 2010.

Education

2012
Master's
Higher School of Economics
2012
Master's in Master in Financial Management
HSE Saint Petersburg Branch, Management
2010
Bachelor's
Higher School of Economics
2010
Bachelor's in Bachelor in management
HSE Saint Petersburg Branch, Management

Professional Interests

stakeholder analysis intellectual capital Educational management Social Media Marketing

Awards and Accomplishments

Best Teacher – 2017, 2016, 2015, 2014

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2013-2014)
Category "Future Lecturers" (2010-2011)

Student Term / Thesis Papers

Bachelor
N. Karakina «Targeted Advertisement with Account of Customers` Digital Footprints as a Factor of Online Sales Dynamics in Social Network VКontakte». St.Petersburg School of Economics and Management, 2018
R. Efimov «Corporate News about Big Data Related Investments as a Factor of Company`s Value Dynamics». St.Petersburg School of Economics and Management, 2018
M. Levkina «Development of a Business Plan for an Anti-Café in Pushkin District of St. Petersburg». St.Petersburg School of Economics and Management, 2017
E. Khalipina «Development of Marketing Mix Elements on the Example of a New Group of Products of a Light Industry Enterprise». St.Petersburg School of Economics and Management, 2017
O. Kuznetcova «The Development of an Instrument to Measure Quality of Educational Services (the Case of Elementary School № 36 in St. Petersburg)». St.Petersburg School of Economics and Management, 2017
O. Sizova «Promotion Strategy Development: Case of the Virtual Reality Quest Room of the Company «Lovushka»». St.Petersburg School of Economics and Management, 2017
D. Korolev «Applying Internet Marketing Tolls to Promote an Educational Project». St.Petersburg School of Economics and Management, 2017
V. Kaurova «Development of a Marketing Strategy for a Model School for Children». St.Petersburg School of Economics and Management, 2017
S. Bystrova «Optimization of the Process of Customer Service: The case of «Gourmet Café Volna»». St.Petersburg School of Economics and Management, 2017

Full list of of student term / thesis papers

Courses (2018/2019)

Introduction to International Business (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 2 year, 1, 2 module)Rus
Research Seminar (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 3 year, 1-4 module)Eng
Past Courses

Courses (2017/2018)

Introduction to International Business (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 2 year, 1, 2 module)Rus
Introduction to Profession (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 1 year, 3, 4 module)Eng
Personal and Social Safety (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 1 year, 1 module)Rus
Personal and Social Safety (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Logistics and Supply Chain Management"; 1 year, 1 module)Rus
Project Seminar (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 3 year, 1-4 module)Rus
Research Seminar (Bachelor’s programme; St.Petersburg School of Economics and Management; programme "Management"; 3 year, 1-4 module)Eng

Courses (2013/2014)

Organisational Theory and Organisational Behaviour (Bachelor’s programme; Faculty of Management; 2 year, 4 module)Rus
Personal and Social Safety (Bachelor’s programme; Faculty of Management; field of study "081100.62 Государственное и муниципальное управление", field of study "080200.62 Менеджмент"; 1 year, 1 module)Rus
Scientific Research Methods in Management (Bachelor’s programme; Faculty of Management; 3 year, 2, 3 module)Rus
Scientific Research Methods in Management (Bachelor’s programme; Faculty of Management; 2 year, 4 module)Rus
Scientific Research Methods in Management (Bachelor’s programme; Faculty of Management; 1 year, 4 module)Rus

Courses (2012/2013)

Marketing Management (Master’s programme; Faculty of Management; 1 year, 1, 2 module)Rus
Methodology of Research in Management: Methodology and Methods of Marketing Research (Master’s programme; Faculty of Management; 1 year, 1 module)Rus
Organisational theory and organisational behaviour (Bachelor’s programme; Faculty of Management; 2 year, 4 module)Rus
Organization Design (Bachelor’s programme; Faculty of Management; 4 year, 3 module)Rus
Personal and Social Safety (Bachelor’s programme; Faculty of Management; "Profile of special disciplines "Public Administration""; field of study "080200.62 Менеджмент"; 1 year, 1 module)Rus
Theory of Organization and Organizational Behavior (Bachelor’s programme; Faculty of Management; spec. "Profile of special disciplines "Public Administration""; 2 year, 4 module)Rus

Conferences

2018
19th European Conference on Knowledge Management (Падуя). Presentation: The Intellectual Capital of Schools in St Petersburg: Analysing the Russian Status Quo of IC in Education
THEORY AND APPLICATIONS IN THE KNOWLEDGE ECONOMY 2018 (Познань). Presentation: Comparative Analysis of Factors Affecting Efficiency of Crowdfunding Projects: Boomstarter and Kickstarter
THEORY AND APPLICATIONS IN THE KNOWLEDGE ECONOMY 2018 (Познань). Presentation: Determining Employees’ Loyalty by Informal Communication Structure in College
2017
18th European Conference on Knowledge Management ECKM - 2017 (Барселона). Presentation: Perception of the Learning Organization Concept: the Case of Professional College in Russia
INTERNATIONAL BRICS GLOBAL BUSINESS AND INNOVATION CONFERENCE (Санкт-Петербург). Presentation: Measuring intellectual capital in public schools of St Petersburg: strategic analysis
2014
XV April International Academic Conference on Economic and Social Development (Moscow). Presentation: Study Group Reformation: Social Networl Analysis Approach
XXXIV Sunbelt Social Networks Conference (St.Peter). Presentation: Application of social network analysis to the reorganization of study groups

Publications¹²

Chapter Крайникова В. А., Горячев Е. М., Киприн И. А., Veretennik E. V. Comparative Analysis of Factors Affecting Efficiency of Crowdfunding Projects: Boomstarter and Kickstarter, in: Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2018 – Poznan, Poland, 11 to 13 July 2018 / Ed. by E. Tome, G. Neumann, J. Majewska, S. Truskolaski. Poznan : Poznan University of Economics and Business and E4 Conferences , 2018. P. 106-118.
Chapter Veretennik E. V., Слепова С. М., Васильева Д. К. Determining Employees’ Loyalty by Informal Communication Structure in College, in: Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2018 – Poznan, Poland, 11 to 13 July 2018 / Ed. by E. Tome, G. Neumann, J. Majewska, S. Truskolaski. Poznan : Poznan University of Economics and Business and E4 Conferences , 2018. P. 141-155.
Chapter Veretennik E. V., Khazieva N. Analysing Intellectual Capital in Secondary Schools of St Petersburg, in: Proceedings of the International Conference Theory and Applications in the Knowledge Economy. Zagreb : Faculty of Economics at the University of Zagreb, 2017. P. 342-350.
Chapter Veretennik E. V., Pronin A., Khazieva N., Baronene S. G. Perception of the Learning Organization Concept: The Case of Professional College in Russia, in: Proceedings of the 18th European Conference on Knowledge Management ECKM 2017. Academic Conferences and Publishing International Limited, 2017. P. 1015-1022.
Article Пронин А. С., Веретённик Е. В., Семенов А. В. Формирование учебных групп в университете с помощью анализа социальных сетей // Вопросы образования. 2014. № 3. С. 54-73.
Book Веретённик Е. В., Стрекалова Н. Д., Беляков В. Г. Case-study - образовательный и исследовательский опыт в междисциплинарном контексте: сборник научных статей по итогам междисциплинарного научного семинара кадрового резерва "Проблемы и перспективы использования метода case-study: междисциплинарный опыт" / Сост.: Е. В. Веретённик; отв. ред.: Е. В. Веретённик; науч. ред.: Н. Д. Стрекалова. СПб. : Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2013.
Chapter Пронин А. С., Веретённик Е. В. Применение бимодальных сетей для картографии ценностей молодежных сообществ Санкт-Петербурга // В кн.: Современные исследования в менеджменте: проблемы и перспективы: сборник научных трудов / Отв. ред.: И. В. Андреева. Вып. 1. СПб. : Отдел оперативной полиграфии НИУ ВШЭ, 2013. Гл. 4. С. 222-239.
Chapter Веретённик Е. В., Кайсаров А. А. Развитие теории ожиданий заинтересованных сторон в контексте ценностно-ориентированного управления // В кн.: Современные исследования в менеджменте: проблемы и перспективы: сборник научных трудов / Отв. ред.: И. В. Андреева. Вып. 1. СПб. : Отдел оперативной полиграфии НИУ ВШЭ, 2013. Гл. 1. С. 22-35.
Chapter Веретённик Е. В. Управление отношениями со стейкхолдерами: поведенческий и экономический аспекты // В кн.: Теории и практики управления: вызовы современности: сборник трудов VIII ежегодной (III международной) научно-практической конференции факультета менеджмента (4-5 апреля 2013г.) / Отв. ред.: И. В. Андреева. СПб. : Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2013. Гл. 4. С. 25-31.
Chapter Веретённик Е. В. Стратегическое управление ценностью стейкхолдеров: возможности использования сбалансированной системы показателей // В кн.: Инновационное управление: от теории к практике Сборник трудов VII ежегодной (II международной) научно-практической конференции факультета менеджмента (3-4 апреля 2012 г.) / Отв. ред.: А. А. Кайсаров, В. Г. Беляков. Настоящий сборник является третьим в серии книг, издаваемых на основе материалов ежегодных конференций факультета менеджмента.. СПб. : Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2012. С. 23-31.
Chapter Веретённик Е. В. Стратегическое финансовое управление: смена целевой парадигмы // В кн.: Ex Professo: Со знанием дела: альманах студенческих исследований Санкт-Петербургского филиала НИУ ВШЭ / Науч. ред.: А. А. Кайсаров, А. Г. Санина, Ф. В. Васильев, А. Г. Закарян, О. В. Обидовский. Вып. 2. СПб. : Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2012. Гл. 4. С. 100-110.
Book Шарикова Е. Ю., Анисимова Н. П., Веретённик Е. В. Практикум по математической статистике. Сборник задач для студентов . СПб. : Санкт-Петербургского государственного политехнического университета, 2011.

Responsibilities

Undergraduate program "Management"/Ïnternational business" - alumni club manager

- Responsible for design and conduction of the HSE St Petersburg alumni feedback, career track research (quantitative survey, semi-structured interviews) in 2015-2017

- Organized "Alumni for students" business games, seminars, lectures, training (which includes finding an interesting speaker, topic and event agenda negotiation, creating promotion instruments, engaging students to participate, organizing and providing feedback)

- Managed "Successful career stories" project (a series of interviews with recent &decent management graduates for HSE promotion campaign)

Timetable for today

Full timetable