New Media Programming and Reporting
- The students will learn the fundamentals of creative process in a social media newsroom, practice on-the-go filming, video-editing and postproduction – and put these skills in practice by creating content for real RT social accounts on Facebook, Instagram and Youtube etc
- Be able to create and manage content for new media platforms with focus on international news and current affairs
- Strategic planning of social media contentABC of strategic content planning. Basics of new media operations. New media vs TV newsrooms. How to profile various content into persistent flow. Finding niche for content and coming up with creative content ideas. Developing storytelling skills.
- Filming and writing for social mediaWhat filming used to be for traditional media and how it differs from new media. ABC of new media filming. Vertical videos – pros and cons. Filming on smartphones. Basic skills on storytelling on camera. How to come up with dynamic shots. Live events and videostreaming. Writing for social media. Developing successful patterns in written content.
- Attention managementUnderstanding patterns of consumption. What we look at when we watch videos. Breaking the 3-second attention barrier. How to structure a short story VS long story. Understanding social media algorithms. Why the majority of posts on social media never sees the face of earth?
- Short-form video editing for algorithmic social networksWhat is a short videostory? Key elements of short-form videos. How to deliver fast. Video minimalism: creating with minimal efforts and maximum reach
- Longer-form video editing for specific audienceSearch-driven content. When longer-form content works better. Planning workflow and strategy for long pieces. How to build dynamics in long videos. Choosing best quotes throughout long videos
- Communication on social mediaSelecting the right platform and elements for your story. The principles and tools of engagement – how to drive comments and discussions for better reach. Creating content for comments section
- PostproductionNew media vs traditional editing. Using graphics and captions. How to edit the same content for different audience segmentations and social platforms
- Content targetingPromotion campaigns on social platforms. Developing an audience hypothesis. ‘Cutting’ audience segmentations. How to make specific audience watch your content
- Interim assessment (4 module)0.5 * Final test + 0.3 * Individual tasks + 0.2 * Work during seminars and attendance
- Ruth Palmer, Becoming the News: How Ordinary People Respond to the Media Spotlight. (2019). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.2EE3011B
- Marcel Broersma, & Scott A. Eldridge II. (2019). Journalism and Social Media: Redistribution of Power? Media and Communication, (1), 193. https://doi.org/10.17645/mac.v7i1.2048