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New Media Programming and Reporting

2020/2021
Учебный год
ENG
Обучение ведется на английском языке
2
Кредиты
Статус:
Курс обязательный
Когда читается:
2-й курс, 1 модуль

Преподаватель

Course Syllabus

Abstract

As viewers’ attention shifts towards smartphones and OTT consumption it is essential to know how to produce content designed specifically for new platforms. The course intends to give basic knowledge of producing content and its strategy for algorithmic social networks (i.e. Facebook, VK, Instagram etc.) as well as longer-form videos (Youtube episodes, video series etc.) Students will be given insights into contemporary social media newsroom workflow, creative management, video preproduction and postproduction techniques, audience analytics and content targeting.
Learning Objectives

Learning Objectives

  • The students will learn the fundamentals of creative process in a social media newsroom, practice on-the-go filming, video-editing and postproduction – and put these skills in practice by creating content for real RT social accounts on Facebook, Instagram and Youtube etc
Expected Learning Outcomes

Expected Learning Outcomes

  • Be able to create and manage content for new media platforms with focus on international news and current affairs
Course Contents

Course Contents

  • Strategic planning of social media content
    ABC of strategic content planning. Basics of new media operations. New media vs TV newsrooms. How to profile various content into persistent flow. Finding niche for content and coming up with creative content ideas. Developing storytelling skills.
  • Filming and writing for social media
    What filming used to be for traditional media and how it differs from new media. ABC of new media filming. Vertical videos – pros and cons. Filming on smartphones. Basic skills on storytelling on camera. How to come up with dynamic shots. Live events and videostreaming. Writing for social media. Developing successful patterns in written content.
  • Attention management
    Understanding patterns of consumption. What we look at when we watch videos. Breaking the 3-second attention barrier. How to structure a short story VS long story. Understanding social media algorithms. Why the majority of posts on social media never sees the face of earth?
  • Short-form video editing for algorithmic social networks
    What is a short videostory? Key elements of short-form videos. How to deliver fast. Video minimalism: creating with minimal efforts and maximum reach
  • Longer-form video editing for specific audience
    Search-driven content. When longer-form content works better. Planning workflow and strategy for long pieces. How to build dynamics in long videos. Choosing best quotes throughout long videos
  • Communication on social media
    Selecting the right platform and elements for your story. The principles and tools of engagement – how to drive comments and discussions for better reach. Creating content for comments section
  • Postproduction
    New media vs traditional editing. Using graphics and captions. How to edit the same content for different audience segmentations and social platforms
  • Content targeting
    Promotion campaigns on social platforms. Developing an audience hypothesis. ‘Cutting’ audience segmentations. How to make specific audience watch your content
Assessment Elements

Assessment Elements

  • non-blocking Work during seminars and attendance
  • non-blocking Individual tasks
  • non-blocking Final test
Interim Assessment

Interim Assessment

  • Interim assessment (1 module)
    0.5 * Final test + 0.3 * Individual tasks + 0.2 * Work during seminars and attendance
Bibliography

Bibliography

Recommended Core Bibliography

  • Pavlik, J. V. (2001). Journalism and New Media. New York: Columbia University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=68573
  • Ruth Palmer, Becoming the News: How Ordinary People Respond to the Media Spotlight. (2019). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.2EE3011B
  • Sandra M. Martinez. (2019). Mobile and Social Media Journalism : The Democratization of Information and Knowledge. [N.p.]: Society Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2014096

Recommended Additional Bibliography

  • Marcel Broersma, & Scott A. Eldridge II. (2019). Journalism and Social Media: Redistribution of Power? Media and Communication, (1), 193. https://doi.org/10.17645/mac.v7i1.2048
  • Nohrstedt, S. A. (2014). New Wars, New Media and New War Journalism : Professional and Legal Challenges in Conflict Reporting. Europe, Europe: Göteborg. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.20157F77