Social Entrepreneurship

2019/2020

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент политики и управления

Статус:

Курс по выбору

Когда читается:

2-й курс, 1, 2 модуль

Course Syllabus

Abstract

The course “Social Entrepreneurship” is taught on educational online platform “Coursera.org”. Discipline studies are carried out by students independently on the basis of an online course “Social intrepreneurship", https://www.coursera.org/learn/wharton-social-entrepreneurship, the University of Pennsylvania. How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.

Learning Objectives

• You’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process.
• Put your social entrepreneurial venture on the path to success.

Expected Learning Outcomes

• By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project.
• By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.
• By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise.
• By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures.

Course Contents

• Module 1
  In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability.
• Module 3
  In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture.
• Module 2
  This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems.
• Module 4
  This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support.

Assessment Elements

• Online tests
• Final interview
  Students provide online course results. Grade for the course is set by the program supervisor after the students pass the final interview.

Interim Assessment

• Interim assessment (2 module)
  0.3 * Final interview + 0.7 * Online tests

Bibliography

Recommended Core Bibliography

• Barreiro, T. D., & Stone, M. M. (2013). Social Entrepreneurship : From Issue to Viable Plan (Vol. First edition). New York, New York [222 East 46th Street, New York, NY 10017]: Business Expert Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=637789
• Girón, M. E., & Gardetti, M. A. (2014). Sustainable Luxury and Social Entrepreneurship : Stories From the Pioneers. Sheffield, UK: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=818981

Recommended Additional Bibliography

• Audretsch David B. Everything in Its Place: Entrepreneurship and the Strategic Management of Cities, Regions, and States [Book]. - Oxford : Oxford University Press, 2015.
• Morrish, S. C., Miles, M. P., & Polonsky, M. J. (2011). An exploratory study of sustainability as a stimulus for corporate entrepreneurship. Corporate Social Responsibility & Environmental Management, 18(3), 162–171. https://doi.org/10.1002/csr.271