Кто читает:: Магистерская программа "Международный бизнес", направление подготовки "Менеджмент"

Статус:: Курс обязательный

Когда читается:: 1-й курс, 3, 4 модуль

Преподаватель

Буевский Вячеслав

Full Syllabus

Abstract

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets—traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through readings, discussion and case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries. Prerequisites: International Business Research

Learning Objectives

Understand the nature of strategic competitiveness and develop the ability to analyze the com-petitive environment facing a firm, assess the attractiveness of the industry and isolate potential sources of competitive advantage and disadvantage.
Develop business level strategies by defining the type of advantage sought, scope of operations and activities required to deliver the chosen strategy. Assess the likely sustainability of firm strategies and competitive positions.
Discriminate among the types of data that general managers need to evaluate alternative scenar-ios. Make quantitative assessments of strategic alternatives and develop logical, coherent and persuasive analyses for a desired course of action.
Consider the actions of competitors and how that impacts your ability to reach your strategic goals. Develop courses of actions that incorporate the actions of multiple players in the marketplace.
Integrate knowledge and apply analytical techniques from various disciplines, including finance, accounting, marketing, operations, organization theory and organizational behavior, and particularly economics. The goal is to identify and analyze strategic issues and develop solu-tions in the form of actionable plans with the purpose of developing and sustaining competitive advantage.
Consider how to effectively implement plans within the constraints imposed by the complex behavior of individuals within organizations. Each student should be able to effectively communicate his or her conclusions in both oral and written form.
Assess differing styles of management and leadership and consider the essential role of person-al values in leading an organization.

Expected Learning Outcomes

be able to formulate but also to critically analyze various business strategies
develop related concepts that are used to analyze the competitive environment of a firm and its internal strengths and weaknesses
get familiar with the current frontier knowledge of academic research in strategy
get introduced to coherent framework of value creation and value capture
know the strategic management process: the role of strategy and management, main steps and main pitfalls

Course Contents

Introduction. The Strategic Management Process
Environmental & Industry Analysis
Capabilities Analysis: Building Competitive Advantage. Competitive Dynamics
Business-Level Strategy
Setting Aspirations: Mission, Vision, and Values
Corporate-Level Strategy
International Strategy
Blue Ocean Strategy. Innovation and Entrepreneurship.
Strategy Development and Implementation

Assessment Elements

Online Class Participation
Class Quizzes
Case Write-Ups
Group Member Evaluation
Online Course Project Presentations in Google Hangouts
Online Class Participation
Class Quizzes
Case Write-Ups
Group Member Evaluation
Online Course Project Presentations in Google Hangouts

Interim Assessment

2021/2022 4th module
0.05 * Group Member Evaluation + 0.45 * Online Course Project Presentations in Google Hangouts + 0.1 * Class Quizzes + 0.2 * Online Class Participation + 0.2 * Case Write-Ups

Bibliography

Recommended Core Bibliography

Collis, D. J., & Montgomery, C. A. (2008). Competing on Resources. Harvard Business Review, 86(7/8), 140–150. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=32709010
Grant, R. M. (2016). Contemporary Strategy Analysis (Vol. Text, Ninth edition). Chichester: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1639480
Hamel, G., & Prahalad, C. K. (1994). Competing for the Future (Vol. [Academic Subscription]). Boston, Mass: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798853
Hendrikse, G. W. J. (George). (1995). Fundamental Issues in Strategy. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.94E1DB93
John H. Dunning, & Sarianna M. Lundan. (2008). Multinational Enterprises and the Global Economy, Second Edition. Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.elg.eebook.3215
Porter, M. E. (1996). What Is Strategy? Harvard Business Review, 74(6), 61–78. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9611187954
Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=28000138

Recommended Additional Bibliography

Porter, M. E. (1998). Competitive Strategy : Techniques for Analyzing Industries and Competitors (Vol. [New ed.]). New York: Free Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1964532
Shahzad, K., Ullah Bajwa, S., & Zia, S. A. (2013). Competitive Strategy: Techniques for Analyzing Industries & Competitors. South Asian Journal of Management, 20(3), 194–199. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=91873180

Магистерская программа «Международный бизнес»

Адрес

Бизнес-партнёры

Strategic Management of International Companies