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Driving Transformation

2018/2019
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс по выбору
Когда читается:
1-й курс, 2, 4 модуль

Course Syllabus

Abstract

Digital transformation is a hot topic——but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Learning Objectives

Learning Objectives

  • Understand the meaning of digital transformation
Expected Learning Outcomes

Expected Learning Outcomes

  • Abilities for planning transformation
Course Contents

Course Contents

  • How Technology Changes Business
    The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
  • The Mechanics of Disruption
    Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
  • Digital Trends Past and Future
    Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
  • Your Path to Digital Transformation
    During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
Assessment Elements

Assessment Elements

  • non-blocking Essay
  • non-blocking Final Exam
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.3 * Essay + 0.7 * Final Exam
  • Interim assessment (4 module)
    0.3 * Essay + 0.7 * Final Exam
Bibliography

Bibliography

Recommended Core Bibliography

  • Banerjee, P. (2017). Digital Transformation: Opportunities to Create New Business Models. Siliconindia, 20(10), 50–52. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=138420329

Recommended Additional Bibliography

  • Matt, C., Hess, T., & Benlian, A. (2015). Digital Transformation Strategies. Publications of Darmstadt Technical University, Institute for Business Studies (BWL). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.dar.wpaper.75002