Innovation & Entrepreneurship - From Basics to Open Innovation
- Business creation and development by means of entrepreneurial thinking
- Understand environments to enable entrepreneurial thinking
- Concepts for enhancing entrepreneurial thinking
- New business development skills
- What is innovation and entrepreneurship?In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
- Teaching entrepreneurshipIn this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
- The importance of faliureHow can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
- Analyzing marketsProduct-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
- Engage with customersWhen you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
- Final oral group examinationThe Exam is planned as an ORAL GROUP EXAMINATION, online on ZOOM Platform. A Student should log in 20 minutes prior to Exam Session. Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.
- Chesbrough, H., Sohyeong Kim, & Agogino, A. (2014). Chez Panisse: BUILDING AN OPEN INNOVATION ECOSYSTEM. California Management Review, 56(4), 144–171. https://doi.org/10.1525/cmr.2014.56.4.144
- Eleni Giannopoulou, Anna Yström, & Susanne Ollila. (2011). Turning Open Innovation Into Practice: Open Innovation Research Through The Lens Of Managers. International Journal of Innovation Management (Ijim), (03), 505. https://doi.org/10.1142/S1363919611003465