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Questionnaire Design for Social Surveys

2019/2020
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс по выбору
Когда читается:
1-й курс, 4 модуль

Course Syllabus

Abstract

This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Learning Objectives

Learning Objectives

  • Ability to design and evaluate questionnaires
Expected Learning Outcomes

Expected Learning Outcomes

  • Skills in survey design and tool development
  • Basic skills in interviewing
Course Contents

Course Contents

  • Overview of Standardized Interviewing
    Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
  • Response Process
    Comprehension; Retrieval; Judgment; Response
  • Asking Factual Questions
    Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
  • Measuring Attitudes
    Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
  • Testing Questionnaires
    Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
  • Putting It All Together
    The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
Assessment Elements

Assessment Elements

  • non-blocking Essay
  • non-blocking Final oral group examination
    The Exam is planned as an ORAL GROUP EXAMINATION, online on ZOOM Platform. A Student should log in 20 minutes prior to Exam Session. Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.
Interim Assessment

Interim Assessment

  • Interim assessment (4 module)
    0.3 * Essay + 0.7 * Final oral group examination
Bibliography

Bibliography

Recommended Core Bibliography

  • Lietz, P. (2010). Research into questionnaire design. International Journal of Market Research, 52(2), 249–272. https://doi.org/10.2501/S147078530920120X

Recommended Additional Bibliography

  • Peytchev, A., & Peytcheva, E. (2017). Reduction of Measurement Error due to Survey Length: Evaluation of the Split Questionnaire Design Approach. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.EA600C94