Stakeholders Relationship in Hotel and Tourism Industry

2018/2019

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Кафедра общего и стратегического менеджмента

Статус:

Курс обязательный

Когда читается:

2-й курс, 1, 2 модуль

Course Syllabus

Abstract

The "Stakeholders relationship in hotel and tourism industry" course is designed to provide students with knowledge of the key stakeholders in the hotel and tourism industry, their interrelationship and main interests. The curriculum is primarily focused on the legal framework and practicalities of the Russian hotel and tourism market, but also includes certain elements of comparison with international experience. The course is taught within 1 and 2 modules during the second year of studies. Skills and knowledge acquired during the course will broaden students' understanding of the market "street realities" and help them find their way within the hotel and tourism industry. The curriculum is practice oriented and contemplates participation of a speaker with practical knowledge. The course provides for both lectures as well as discussion sessions in the form of seminars. The course is taught in English.

Learning Objectives

• The content of this course, should enhance students’ understanding of the dynamic nature of the tourism and hotel industry

Expected Learning Outcomes

• is able to distinguish and formulate topical academic issues in management, aggregate and critically evaluate the results achieved by Russian and foreign researchers on the studied topic
• is able to employ social and multicultural differences in order to solve problems in his/her professional and social activities
• is able to organize a multilateral (including multicultural) communication and manage it successfully
• is able to distinguish and transmit corporate goals in his professional and social activities

Course Contents

• Overview of the hotel and tourism industry. The notion of stakeholders and stakeholders approach in the tourism industry. Primary and secondary stakeholders.
• Basic interrelationships between hotel and tourism industry stakeholders: theory and practical examples.
• Focus on the hotel industry. Asset-light strategy. Main forms of cooperation between hotel chains and hotel owners: managing under own brand, lease, management, franchise, manchise. Third-party management companies.
• Focus on the hotel industry. Specifics of hotel management agreements: stakeholders approach. Key conditions of hotel management agreements and current tendencies of their change.

Assessment Elements

• Participation in seminars
• Oral exam

Interim Assessment

• Interim assessment (2 module)
  0.5 * Oral exam + 0.5 * Participation in seminars

Bibliography

Recommended Core Bibliography

• Patterson, C. (2015). Sustainable Tourism : Business Development, Operations and Management. Champaign, IL: Human Kinetics, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1995344

Recommended Additional Bibliography

• Doris Gomezelj Omerzel. (2016). Sustainable Tourism Business: An Introduction to the Thematic Issue. Managing Global Transitions, (1), 3. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.4ea9784ecf44685a8977d11ac784c32
• Ravinder Jangra* (PhD student), & Dr. S.P. Kaushik. (2018). Analysis of Trends and Seasonality in the Tourism Industry: the Case of a Cold Desert Destination-Kinnaur, Himachal Pradesh. African Journal of Hospitality, Tourism and Leisure, (1). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.6841e96e954d01b4393ae112de41e6