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Ван Гардерен Гидо Константин

  • Начал работать в НИУ ВШЭ в 2021 году.

Учебные курсы (2021/2022 уч. год)


Опыт работы

LONDON SCHOOL OF ECONOMICS, London.
Jan. 2020 - Current           Course Leader
                                               teaching the undergraduate course “Brand Strategy”
                                               nominated for an LSE-SU Inspirational Teaching award (2020 & 2021)
                                               evaluated by students with a 4.8 out of 5.

 

                                               UNIVERSITY OF AMSTERDAM, Amsterdam.
March 2019 - Current      Academic Director                                        
                                               Summer School bachelor program “Building Brands and Influencing Behavior”
                                               evaluated by students with a 9.3 out of 10.

                                               VAN GARDEREN, Amsterdam.
                                               Brand strategy consultancy and executive education.
May 2018 - Current          Strategy Director                                           
                                               Clients include the Sri Lanka Export Development Board, African Cotton Group, 
                                                Pwani Oil Products and the Flemish Scientific Research Fund.

                                                INTERBRAND, Johannesburg & Cologne.
                                               Global (23 offices) brand strategy and design consultancy.
Febr. 2017 - April 2018    Head of Strategy, Central and Eastern Europe
                                               Winner of the Best Work Award in the Category Innovation for our work with Philips
                                               Clients include Philips, SHV Energy, Megafon, Yota, VK Mobile and FIFA.

July 2015 - Jan 2017          Head of Strategy, Africa                                             
                                              
Clients include First Bank Nigeria, Interswitch, FBN Quest, Aliko Dangote Foundation,
                                               Brand South Africa, Strathmore University, Henley Business School, Brand Kenya, etc.
Febr. 2014 - June 2015    Senior Strategist
 

                                               THE FLETCHER SCHOOL, TUFTS UNIVERSITY, Boston.

Oct. 2013 - Dec. 2013       Guest Lecturer Brand Strategy
                                               Teaching the class International Marketing together with Professor Bernard Simonin and
                                               guest lectures at the Harvard Mason Program, the Harvard Committee on Africa Studies

                                                and the Harvard Executive Education program 'A Cutting Edge of Development Thinking'.

                                               NETWORK6 MARKETING & COMMUNICATION, Amersfoort.
July 1998 - June 2012     Managing Director and Founder
                                               Developing marketing and communication strategies with a multimedia approach.
                                                Creating over 200 TV series and more than 400 corporate films, educational movies and
                                               commercials. Clients include Disney Channel, Worldskills, amusement park The Efteling,
                                               Burgers Zoo, Government Taskforce Youth Unemployment, Nickelodeon and Unilever.
                                               Responsibilities: Management, marketing strategies, business development.                  
 

May 2003 - Sept. 2003   Documentary producer BNN, public TV channel.
Sept. 2001 - Jan. 2002    Assistant producer The Music Factory, music TV channel.
Sept. 1999 - June 2001 Copywriter RTL4, commercial TV channel.
Sept. 1995 - June 1997 Journalist Algemeen Dagblad, daily National newspaper.
                                              
 

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